The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content.
4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas
21:16: Music Break
23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experience, and Fenty Beauty
34:53: Music Break
38:48: The Psychology of Brand Loyalty & Takeaways: Novelty, Positive Reinforcement & Content, Tribalism, and Gen Z
65:39: Brand Loyalty Final Takeaway: Make Your Brand a Component of Personal Identity
67:52: Marketing Misfits Final Remarks
Hosted on Acast. See acast.com/privacy for more information.
The misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content.
4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas
21:16: Music Break
23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experience, and Fenty Beauty
34:53: Music Break
38:48: The Psychology of Brand Loyalty & Takeaways: Novelty, Positive Reinforcement & Content, Tribalism, and Gen Z
65:39: Brand Loyalty Final Takeaway: Make Your Brand a Component of Personal Identity
67:52: Marketing Misfits Final Remarks
Hosted on Acast. See acast.com/privacy for more information.