The Overlooked Impact Of Caffeine- The "Drug" That's Been Normalized & Popularized

Today, I sit down with Steve Frazier, author of Release the Coffee Cuffs: Winning The Battle With Caffeine and a self-sabotage coach dedicated to helping people break free from the world’s most underestimated addiction — caffeine. Mr. Frazier’s mission is one of education, awareness, and empowerment as he shares how caffeine quietly impacts sleep, hormones, fertility, and mental health in ways most of us never realize.

In this episode, Mr. Frazier and I talk about how the culture of caffeine dependency has become normalized in America. He shares how his journey began when his wife fell ill and was misdiagnosed by over a dozen doctors, leading their family down a path of natural health discovery. Through that experience, he learned how caffeine, alcohol, and processed food silently sabotage the body’s natural rhythms — especially our sleep cycles, hormones, and long-term energy.

We also get into Mr. Frazier's coaching work and his discovery that caffeine affects far more than alertness — it disrupts our circadian rhythm, raises stress hormones, lowers testosterone, worsens anxiety, and even influences fertility for both men and women. Mr. Frazier explains how caffeine crosses into the womb during pregnancy, impacting fetal development and potentially leading to long-term health effects.

Most importantly, Mr. Frazier offers practical guidance for how to reclaim control, from tapering off caffeine safely to building new habits that support sustainable energy and better sleep.

https://www.releasethecoffeecuffs.com/effects-of-caffeine

https://www.releasethecoffeecuffs.com/Tools-and-Trackers

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*Couple O' Nukes LLC and Mr. Whiskey are not licensed medical entities, nor do they take responsibility for any advice or information put forth by guests. Take all advice at your own risk.

Transcript

 Ladies and gentlemen, welcome back to another episode of Couple of Nukes. As always, I'm your host, Mr. Whiskey, and I am, if you're listening, not watching, I'm in my nightly robes because I just woke up to get myself a warm cup of coffee, not realizing the danger that lies ahead. No, I don't drink coffee.

But today we're gonna talk about people who do drink coffee as well as energy drinks, because at least military side there are people who drink coffee sometimes. I know people who drink two cups an hour in the military, but a lot of them have switched to energy drinks sometimes six a day, which is also extremely terrible for you.

Overall, what energy drinks and coffee have in common is caffeine. Today we'll be talking about caffeine, addiction, something that is underestimated, something that has become normalized in our society. Marketed in our society, gotta go get my Starbucks today. Not to name any name brands, but that's probably the biggest one right there.

And it's really a huge issue. So I'm so glad that today we'll be addressing that. I think it's something that doesn't get talked about enough. So, Mr. Steve Frazier, so great to have you here, like I said, doing something that not a lot of people do. Something that probably makes you not very popular with, with the ladies and most people who like to drink coffee.

But I appreciate what you're doing and could you please tell us a little bit about yourself? Sure. Thank you for great introduction. You actually covered some of my points in the introduction, but I'll, I'll hit on them. And I started my journey 13 years ago. I'm 68, so obviously I've done a lot of things.

I was in the restaurant business for 23 years. We owned six restaurants, so I've done, I lived on caffeine for those years. And I used alcohol to go to sleep at night, so that's a quite a cycle, that's a rinse and repeat. But 13 years ago, my wife got sick and she saw over the next two years, she saw 17 doctors, or she would call them ologists because they were all different and everybody told her to hit the door because nobody knew what was wrong with her.

And she was pretty close to dying. And my, our daughter has, was becoming a natural health practitioner energy work and muscle testing. I don't know if you're familiar with that, but it's it's more of a eastern approach. Right, right. With the energy work and. In 15 minutes in our kitchen, she looked at Brenda, my wife, and said, you have Lyme disease from the waist down.

And Wow. And that was confirmed four days later by Alex and my daughter's mentor. And so in that time though, they had taken out her, her gallbladder, and it definitely had sludge in it. What now we realized after we started working with our daughter that you can actually take care of gallstones and all kinds of stones with supplements, natural supplements.

So anyway, that made us go into a natural health rabbit hole. Okay. And it's, it's a big hole because Yeah, for sure. You find, she became celiac. She was grain, she is grain intolerant, she can't eat processed food and she can't eat nitrites, nitrates, things like that. They all, it, all, it kicked off these autoimmune, all these autoimmune issues.

And so. As we progressed into that several years ago, I became certified as a self-sabotage coach. And that combination of the natural health and the self-sabotage, there's a pillar in self-sabotage, the physical pillar, and it's how we, we all, and we all do it. So, I'm not pointing fingers because I, as you point finger at you, my thumb's going right back at me.

So, there's, in that pillar is alcohol, nicotine, caffeine, drugs, prescription drugs, overeating, all kinds of things. So yeah, for sure. It looked at that pillar and realized that caffeine was perhaps the most challenging and the most abuse. In the United States alone, 85% of adults drink caffeine every day.

And that's two to 300 million people. And you, you brought up the Starbucks thing. I mean, there's, there's, I live in a, a small community in northern Wisconsin. It's, well, the metro area is 85,000. There's three Starbucks within three miles of my house, and I'm in a residential district. Right. And, and I, and I wanna, I want to touch on something you brought up in the introduction, which really struck me, that you acknowledged this.

I did a podcast last month and I was using the analogy with the host of, of me as a salmon swimming upstream, in other words, trying to spread this information. And he kind of chuckled and he said, no, Steve, you're a salmon swimming against a tsunami. Because I am, I, as I, I wrote a book, it's called Release the Coffee Cups, winning the Battle with Caffeine.

And I've given it to friends and family. And, and the general response from everyone, not almost everyone, probably 95% is You can't take my coffee from me. Yeah. And my response is, I have no intention of taking your coffee from you. First of all, I can't because you control what goes in your body. We have, we all have free will and free won't, and my role by doing what I'm doing is to provide information and then let you decide, because perhaps you know someone that's being affected by caffeine and they don't know it because these are very well hidden secrets.

Okay. Because nobody acknowledges this. There's, there's this thing called cognitive dissidence. Are you familiar with that? Okay. That I've heard of that. Yeah. Okay. What it is in a nutshell is. We have learned things throughout our life, and when a new fact or belief is introduced to us, that that goes against what we believe, we just discount it a hundred percent.

That's, and, and caffeine and, and I bring this up for, for the normal person, but also for doctors. Okay? I mean, doctors are in that 85% that are drinking caffeine. And so if they're drinking 4, 5, 6, 7 cups of coffee a day or, or energy drinks to get through their day, and let's face it, they have long days.

They work really hard. So I'm kudos to them. But if the caffeine is not affecting them adversely, how could it possibly be affecting their patient so their patient comes in with high blood pressure or anxiety? Okay. Does the doctor ever say, well. How much caffeine are you drinking? And in the studies that I've done, and again, in the book, I have over 300 references.

And obviously I've looked at many other studies, right? There's so many health implications, and we're gonna get into these, we have plenty of time here to talk about this, but there's so many things that people don't realize how caffeine is affecting their health. And, and I'll touch on this several times today, but the biggest impact I believe that caffeine has on humans is how it affects your sleep.

Because just because you just, just because you drink caffeine does not mean you don't sleep. However, it does affect how you sleep and what happens while you sleep. So, and we'll, we'll get on that when we get into the circadian rhythm stuff. So I'd like to tell you. To start out how I start my day, and this is very relevant to the circadian rhythm, okay?

I don't drink caffeine. I have drank caffeine in the past. Again, when I was in the restaurant business, I drank caffeine right? All day. And I quit 11 years ago for a while because I had a health scare. I had premature ventricular contractions. I went to the emergency room with my wife. They put me on an EKG machine.

It's spiking, and I thought I was having a heart attack. I was scared. The doctor comes in, he looks at me, he said, you're gonna be just fine. They're, they're premature ventricular contractions. They're called PVCs, and everybody has them. You just happen to be very susceptible to them. I said, so what causes this?

He said, well, stress can really lead to this. Yeah. And then he paused and he said, and caffeine. He had a little smirk on his face. 'cause I had, that morning I had been traveling and I had loaded up on caffeine. I was, I was gonna work for 12 hours. I was gonna drive three hours, work for six hours on my feet, and then drive for three hours.

So I'm, I'm drinking coffee all morning. I'm drinking energy drinks. While I'm at my, my stores, I'm demoing pasta. And I quit. And like every good addict, I believed that I could drink caffeine and keep it under control. And I was absolutely wrong because it was a, it took a year or two, but then I started to drink caffeine again.

And then two years ago I quit cold Turkey. And I would recommend you don't do that. 'cause it's brutal, it's painful. It's, you have brain fog, you have severe headaches, you have fatigue. And we'll get into why that happens. And I, I, I went through that. And, my, my suggested is to taper off as slow as you want, as long, if you're gonna quit, take your time.

'cause it's, it's not, whether you drink caffeine for another month, even in small amounts, is gonna make no significant difference if you've been drinking it for years or decades. So take your time and wean yourself off. So what I do in the morning, I wake up, the first thing I do is I go to my living room window, which faces the east.

And I look at the sun now, now the sun is not up yet. I get up at 5 30, 6 o'clock, it's dark. So I have a sun lamp. And what that does is it helps to boost my natural cortisol, which is already, this is what's supposed to happen. This is part of the circadian rhythm. And so my cortisol goes up that, and cortisol is a stress hormone, but it also gives you your energy to start your day and then get through the day.

And as your day goes, goes, goes along, your cortisol level goes down. Your melatonin and your Dene goes up and what those two things combine. Now, many people are familiar with melatonin. Not too many people are familiar with adenosine. And adenosine is really the big one there because the adenosine in your brain, there's receptors.

And as the molecules go in at night, what it does is it naturally puts you to sleep. And this is, our bodies are wonderfully and beautifully made until we start messing with them. Yeah. And in our society, and and you're aware of this, in our society, it seems like the people that have the money, big whatever, they want us to eat and drink all the things that aren't necessarily good for us, and they're succeeding brilliantly.

Okay. As Starbucks, I don't know how many tens of thousands there are dunking Donuts, coffee shops, whatever the case may be. And so we have this natural circadian rhythm. Now what happens? And then when I also, when I get up, I drink lemon water. Okay? Why you do that? Well, when you sleep, you dehydrate 'cause you realize you're not drinking anything.

And so the first thing I do then is I drink lemon water. And what that does that rehydrates my cells. And here's a caveat for anyone that's listening and you choose not to, you choose not to quit. And that's okay. 'cause I'm not here to shame you or guilt you or judge you. However, that first cup of coffee in the morning, if you drinking that right when you get up, is not good for you.

Okay? It's because it, it's a diuretic. It makes you. Urinate. And then what you do is you're not getting rid of just water, but you're also getting rid of minerals like calcium and magnesium. And if you don't supplement these in your day, you are going to be deficient in that. And so when you hit that, and most of the people that are doing this are just having that first cup because one, they're already detoxing from their last dose and they, they might be skidding a small headache, but they got a little brain fog.

They have fatigue. And you'll, you'll get, you'll understand why this is happening when we talk about the sleep cycle. But so what do you do? You get up and you, you sludge your way, you drag your body over to the coffee pot, and when you see the coffee going through that coffee maker, you get a dopamine hit and it's good.

Okay? Dopamine is your natural high and dopamine is a wonderful thing. Then when you drink it, you get a little more dopamine. Then you, it kicks in some things that can be useful. Short term, long term, they're devastating. Okay? One of the things, again, the dopamine comes in, it also spikes your cortisol. Now, realize what I just talked about, naturally, your cortisol goes up in the morning, so you throw some caffeine in there and it's now giving you more cortisol.

And there's these, this can come back to haunt a lot of people, especially men because cortisol, testosterone don't get along. The more cortisol you have, the less testosterone you have, but it also boosts, it also releases adrenaline because when the caffeine hits your adrenal glands, it releases cortisol, dopamine, and adrenaline.

Now, the cortisol and adrenaline are, are fight or flight. Hormones, they're stress hormones. And so, and they're designed for emergencies when, when your body is in a state of, of fight or flight. So if you're running or if you're, if you have to need, if you need energy to do something dramatic to body through releasing the adrenaline puts glucose into your muscles.

This is great. If you need it, it's not so good if you're sitting at your kitchen table or you're sitting at your, your chair at work because you have all this excess glucose and you're not using it. So what does your body do? Your body says your pancreas act in particular says, whoops. We've got a, we've got a blood sugar spike here, so we're gonna pump some insulin in.

And these, and this is just with black coffee or tea. Not, not assuming you're not putting any sugar you're not putting any cream. And let's face it, if you go. We're gonna beat up on Starbucks a little bit here because everybody knows they, I mean, you go into a Starbucks, I, I go, I go in once in a while with my grandchildren.

I might have a decaf coffee there or something, but you get a dopamine hit just looking at the pictures and, and, and I mean, they're, they're magnificent at 16 to 20 ounces of color and they've got so much sugar in there. And so here we are, we have all this stuff going into our bodies and we're not using it, particularly the glucose.

So at some point your pancreas is going to become stressed out and it is gonna say, ah, this guy's teasing me all the time. And I say that 'cause it can be a guy or a girl, they're teasing me with fight or flight, but they're not really fight or flight. And so they might release a little less adrenaline.

They might release a little less insulin because their, their, their adrenals are overworked, their pancreas is overworked. And I'm very familiar with pancreas because my, my youngest son is type one diabetic. He's 39. When he was 15, he pancreas died. And so he's been dealing with this for what, 30, 34 years?

24 years. And so I'm very familiar with how the pancreas works and you don't wanna beat it up. 'cause what ends up, you end up going into basically type two diabetes, okay? And you have to take insulin, maybe, possibly, or you have to really watch your diet because your pancreas isn't working like it used to.

And so every time you drink caffeine, this happens and you don't control this. Now as I talk about these things. There are exceptions to everything that I say. And so as a listener saying as well, this doesn't affect me. I did a podcast last week and we were talking about sleep, which we're gonna get to in a minute.

But the, the gentleman said, well, I drink a diet Coke at 11 o'clock at night and I sleep great. And I go, I go to sleep right away. And that may be the case. 'cause he, he may metabolize differently, it affects him differently. But at the end of the day, it is affecting the quality of his, of his sleep. Okay.

Because he doesn't control that. Okay. Because that's a natural process. That's your circadian rhythm and your sleep cycle. So there's no discrimination on caffeine. 'cause caffeine is a molecule, so it doesn't matter how you're taking it. It can be coffee, it can be tea, it can be energy drinks, it can be soda it can be chocolate.

If you eat a big chocolate bar, you're getting the equivalent to almost a cup of coffee. And people don't realize this. So what are the impacts? Well, on men in particular, you have an impact on their blood pressure because again, your adrenaline as every time you drink caffeine, your adrenaline goes up and your blood pressure goes up because your body is in fight or flight.

And so you do, if you're doing this all day, your blood pressure is going to be effective. And I have a good friend, same. He's my age. I'm 68 years old, I'm on nom meds. Up until six months ago, he was on nom meds. He went to his doctor, and the doctor said, your blood pressure's going a little high. I think I want to put you on a medication.

He said, okay. So he goes on the medication, had very, very adverse effects. He went back to the doctor, said This isn't gonna work. So he put him on a different one. Still adverse effects not quite as high. And his blood pressure came down not to where mine is, but that's beside the point. So we're talking about this and I said, do you know, you realize that if we look at what you're doing in your life, we may be able to lower your blood pressure naturally because he smokes, he drinks and he drinks a ton of caffeine.

He drinks coffee, he drinks Diet Cokes, and he drinks energy. He'll have a casual Red Bull in the middle of the afternoon. And I said, so what do you think? And he looked at me and, and just so you know, we're still friends, okay? Because we can have this conversation without him being too defensive. He said, no, I like my life just the way it is, and I'll, I'll, I'll put up with the side effects from the medication as long as I can continue to eat what I eat, drink what I drink and smoke.

I said, okay. And we went on with our conversation. I see him once a month. We get together, have a great conversation. The point here is, is that people choose their own destiny and we all, we all have free will and free won't. And his choice is I will rather take medication than take care of my body.

Because our bodies, and I, I may have mentioned this, but are beautifully and wonderfully made and what they do, if we don't mess with them, they work well. Again, 30 years ago I went to my doctor, we agreed that in 10 years I was gonna need a knee replacement. I mean, you could hear it. Crip creak.

And when my wife got sick 13 years ago and she became celiac and grain intolerant, I went on the same diet as her, so I cut out all grains and all gluten and in in particular there's a lot of glyphosate in there as well. Well, I lost 30 pounds in three months just by going grain free. My knees don't hurt today.

I take nothing for pain. I take, I take, I don't take any supplements for cartilage replacement. They're just okay because I cut out the inflammation and so, and so caffeine can lead to, to some of these things as well as other factors. So as we go through the day, we're we, if we continue continually are drinking caffeine as a guy, your blood pressure, but also cortisol and testosterone are not friends.

In fact they're enemies kind of 'cause the more ca cortisol you have in your body. The less testosterone you're gonna have. They don't, they don't play well together. And so testosterone is a big deal for guys. Okay. Yeah. It, it, it's muscle growth, it's libido. And here's something that nobody really talks about.

'cause a lot of this stuff that I'm talking about, nobody talks about caffeine, actually can affect the sperm quality of every guy that drinks it. And so it can fracture it, it can it, it affects the mobility and the motility. And so as we go into the female side, you realize that if you're trying to conceive a baby and both the man and the woman are drinking caffeine, it could be a contributing factor to lack of conception or delayed conception.

Okay? Again, it's not the only thing. Obviously people that drink caffeine have babies every day. Probably a hundred million. Who knows how many are born. But the point is, is that there's exceptions always. But if you are, if you know someone that is having an a problem conceiving and they're both drinking caffeine, share this with them because it could be a mitigating factor.

Now, you also have, the testosterone also is created when we sleep, and we're gonna get to that in a minute. So now let's look at the female implications of drinking caffeine. And there's more because caffeine affects the adrenal glands, and that's hormones. And women have a lot of hormones, a lot more hormone stuff going on than men, particularly with menstruation.

Okay? But also with anxiety and with jitters. And so as a woman, drinks caffeine. And, and another thing is that they, again, remember, it's a diuretic, and so they're getting rid of a lot of calcium, magnesium, and if they're not supplementing this, their bones are gonna go bad. And osteoporosis, post menopause is gonna get worse.

Okay. So that's just, that's a, that's a mitigating factor. It is not the only factor, but it can be crucial for a woman as she ages what it does to her bones. Also, women have a little different sleep cycle. And so if that's disturbed they already have greater anxiety in general than men. And now this is gonna aggravate that.

And again, what I'm talking about, I'm not making this up, okay. In the book that I wrote winning the Battle with Caffeine, release, the Coffee Cuffs. It's, it's all documented. I have over 300 references in there, and ultimately, almost everything that I say to you is object, objective fact. Okay, so I'm not making it up.

I just want to clarify that, that, I, I mean people can stand, people say outlandish things. Okay? I, I'm gonna give you an example of out outlandish things. There's a influencer on the internet, he's a biohacker, and he happens to sell coffee and he's, he's very successful and he did a real last week and my wife sent it to me and it was unbelievable.

He got on and he said, if you drink four to five cups of coffee a day, you're gonna live longer than somebody that doesn't. And he said that in the same, this is 45 seconds. Then he said adult Americans get 67% of their antioxidants from coffee. So I didn't really think of much of this, so I thought, I'm gonna do a deep dive on this.

So first of all, that the claim that people that drink four to five cups of coffee live longer, it is just not founded there. There's no evidence for this. He just said, 'cause you realize you can say anything you want on the internet. Alright? And, and he's making millions of dollars selling coffee, right?

So let's face it, it's, it's in his best interest to get people to drink coffee. Now I did, when I researched this, I found several huge studies. We're talking half a million to a million people, and they found several correlations between long, longer life and coffee. Now they were causal. There was no random control trials.

Okay? That's a real scientific study and it doesn't say who they talked to, whether the people were healthy or not healthy. However, the caveat here, the kicker was in these studies that said that people live longer 'cause they drink coffee. They did caffeine and decaf and there was no difference. Now, this is an alarm bell because if the same health benefits are happening because of with caffeinated coffee and decaffeinated coffee, the caffeine is not the mitigating factor.

It's the polyphenols and the other things that are in the coffee. Now, if as you listen to this and you're gonna continue to drink coffee, here's my recommendation. Drink organic coffee, fair tray coffee. What it is, it doesn't have a lot of pesticides or herbicides in it, and it generally is transported better, so it has a less chance of toxins and mold.

If you're gonna drink decaf, decaf coffee right on the shelf has 10 to 15% caffeine in it yet. So if you're sensitive to caffeine, that decaf is still gonna set you off. I drink organic decaf every morning. In fact, I'm drinking it right now. Well, am I a hypocrite? No, because the decaf that I'm drinking is Swiss water processed, and that means that they use water to take the caffeine out instead of instead of chemicals.

And so it's 99.9% caffeine free. It's organic. And I'm getting the polyols, I'm getting all the benefits, and I put a lot of other stuff in my coffee. 'cause to be honest with you, I don't care for the taste of coffee. It's bitter. Caffeine is a pesticide in the coffee plant so that, that pe insects don't eat it.

Right. And so it doesn't necessarily taste good. And people that say, I love the taste of coffee. I personally believe, and this is an opinion, I personally believe that their, the dopamine is talking there, not their taste buds. Well, it's the same with people who like spicy foods or spices. Those were also designed to protect plants.

And then people put them on their food. They're like, oh, jalapenos are so delicious. It's like, no, they're, they're, they're like scientifically designed not to be. Right. Exactly. So. As we, as we look at, regular coffee decaf, we look at this gentleman, then we won't go into the antioxidants and, and he, it, that statement that he made was, was partially true.

And the reason is that people in the United States get so little antioxidants from regular food, good food, healthy food, that they are getting two thirds of their antioxidants from coffee because they drink so much coffee and there are antioxidants in coffee, but they're not eating blueberries, they're not eating kale, they're not eating antioxidant rich foods.

So yes, it's the truth. He's just not telling you the whole story. Right. So that the, I bring this up because marketing is driving the caffeine consumption. It's a trillion dollar business a year in the world. A trillion dollars that makes big tobacco look like small potatoes. And so there's a lot of money at stake here.

And again, we talked about me swimming into tsunami. A lot of people don't wanna hear what I have to say, but what I have to say is important for people that, because perhaps you know, someone that's negatively affected now for the woman, we'll get back to her. It can, it can trigger her anxiety, but it's gonna trigger she's gonna get worse sleep.

And it's really unique that in the menstrual cycle, in the last phase, it's called the luteal phase and it's, it's day 14 to 28 of their menstrual cycle. And that's right before they get their period. Women process caffeine, 70% slower during that time. And that's because their estrogen goes up. Now this is the sa.

If you take birth control pills, your estrogen goes up all the time, and so you're processing caffeine 60 to 70% slower. So the woman at that, in that phase of her cycle, if she drinks 150 ma milligram cup of coffee at noon and doesn't drink any coffee after that, the NA natural half-life of caffeine is five to eight hours.

Now, with the 70% less of processing, it is now eight to 12 hours. So at 10 o'clock at night, she perhaps has still 75 milligrams of caffeine actively in her system. Now she goes to sleep. But what happens, I'm gonna get to the sleep cycle. I'll get to the sleep cycle right now because we're talking about that at 10 o'clock.

So it's a given. People that drink caffeine go to sleep. I'm not discounting that. Okay. It can affect sometimes and perhaps how sensitive you are. It can, it can perhaps influence how fast you go to sleep. I have the ability to go to sleep sometimes in 15 seconds. Usually it's a one to three minutes.

My wife just irritates her. Okay. Because I, I just go to sleep. I, my, my circadian rhythm is in, I'm in tune with it. I got up at, at five o'clock this morning, at 10 o'clock tonight, I'm going to be tired and I close my eyes and tomorrow morning I'm gonna wake up naturally between five and five 30.

Now, that natural sleep cycle starts with, there's four, there's four stages in your sleep cycle. The first stage is when you're just slowly fading into sleep. That's about 5%. The next is stage two, and that's where, that's 40% of the cycle. And these are, this is the natural. Proportion. And then what happens is in that cycle you have a little bit of brain activity but you're, you're kind of just in and out.

You, you may be a little subconscious sometimes, but it's leading up to stage three and stage three. And stage four are the things that are dramatically affected by caffeine. 'cause stage three is where we heal. And so when, and for men, it's when you produce testosterone, your body's naturally producing it for women, it produces estrogen, it's repairing cells, it's repairing your muscles.

In this stage three and stage four is REM sleep. And that's where you get your heavy sleep. That's where you dream. Yeah. And your, your subconscious is repairing things in your mind. Now, what caffeine does to that sleep cycle is it shortens stage three and stage four, and it also takes less time. To activate it or more time to activate it.

And so instead of being 20 to 25% of your sleep cycle, stage three and stage four, it goes to possibly 12 to 18%. Now, something that many people don't under realize that these, this, these four stages of your sleep cycle happen four to six times a night. So you don't just, you don't just go 1, 2, 3, 4 and wake up.

You go 1, 2, 3, 4, and then repeat four to six times. Well, if you're not getting that good stage three and stage four sleep, how do you feel when you wake up? Tired? Yeah. You have brain fog. You're probably starting to have withdrawal from your last caffeine hit. So what are you gonna do? You're gonna have caffeine right away.

So we'll go back to the woman now, and this is, this is my, my mission. Why I'm here and why I am on 50 other podcasts is to spread information. It is not to make people quit drinking caffeine 'cause one, I can't do that because you have to make that decision for yourself. But what I can do is I can give you information and, and maybe influence you to at least look at it and see, because perhaps you know somebody that's going through this.

Now, my micro mission, 'cause I have a micro mission, and that is, is that I would ask you or anyone, if you know a pregnant woman, please share these facts with her because if she's drinking caffeine while she's pregnant, there's a number of things that happen. First of all, the fetus does not have free will or free won't.

The fetus is completely dependent on mom. And so caffeine crosses the placental barrier. It crosses the blood brain barrier, and so the baby gets all the caffeine. Now, there's an enzyme that you and I have that all adults have, or, well, generally, I'm sure there's people that don't have this, that, that struggle with it, but it's an enzyme in our liver called CP Y one A two, and that enzyme in the liver processes up to 95% of the caffeine that goes in our bodies because it somehow we have to get this out or just gonna stay in fun.

Fact to know and tell Babies don't develop that enzyme until they're three to six months old. So when they're in their womb, they can't process caffeine. It stays with them. Now, here's a scenario. I'm again, every baby that cries is not because they're coming off of caffeine. However, if mom has been drinking caffeine, the whole pregnancy, baby's born 12 hours later, can be give or take three to five hours.

The adenosine receptors in the baby's mind open up. 'cause remember, adenosine is what puts us to sleep at night. And if they're blocked, we're alert. And when they're open up, you get this massive headache, baby starts to cry and scream and nobody, nobody knows because baby can't talk. So everybody says this is normal.

Everybody says, this is colic colicy, you have a colicy baby. Okay? Because this can last from anywhere from 12 hours to nine days, right? And. If you, if you look at babies that are born to drug addicted women, the doctor knows that delivering the baby says, okay, this woman is on heroin, is on whatever, whatever drug of choice.

What they do is they detox the baby. 'cause they know that the baby, 'cause real realistically, if they don't work with that baby, that baby can die from detox, from, from a drug. 'cause if you just stop any drug, it's brutal. Right? So they deal with it. When is the last time, again, and I'm, I'm asking this of your listeners to think to, this is a, something to think about.

When is the last time, did your doctor ever talk to the mom about how much caffeine she's drinking? When did your doctor ever ask you how much caffeine you drink when you go in for a checkup? Because we go back to that cognitive dissidence. Doctors have it because they drink caffeine. So when they look at blood pressure, all these other things that happen, they look at this and they say, oh, couldn't be caffeine.

'cause that doesn't happen to me. Mm-hmm. So that's what happens to the fetus. Now, what happens to the fetus while it is in, in the body, in the womb, first of all, caffeine can lead to, and that's the key word. It's not, it's not a, it's not the mitigating factor, but it can lead to low birth weight, it can lead to miscarriages.

These are all documented studies. Right. Okay. So I'm not making this up. It can lead to stillbirth, it can lead to the baby poor development of the baby after it's born. And it can have a D, d, a DHD, a number of other neurological, neuro neurological effects, but also physical development because. The baby hasn't been developing in the womb 'cause of the low birth weight, because of the caffeine.

It's a cycle, right?

So what happens? And, and I, I have two miscarriages and a stillbirth in my immediate family. I have two grandchildren that are not here because my, my daughter and my daughter-in-law had miscarriages. And I'm not telling you that caffeine was the mitigating factor. I have no idea. 'cause I'll never know.

And when I talk about these things, I will never know. There's no delayed gratification. However, if you and I, by having this conversation can influence one woman that's pregnant to stop drinking caffeine, perhaps she delivers a healthy baby because of that. Amen. And if that's the case, you and I are rock stars.

Because how many times can you and I and anybody say that they're doing something that could save a life? And I mean, this, I went to a, a funeral for a seven month old fetus with an open casket. My, my niece. And I'll tell you what, if that doesn't tear your, rip your heart apart, nothing will, nothing else will, then you don't have a heart.

Yeah. And so again, what is my message? My message is take this information and use it to someone that you may know and maybe we can influence a life. And my, my mission, because I'm doing this in mass, I am going to, I'm going to have an effect somewhere because somebody's gonna think about it. Yesterday morning I got an email from a guy in Ireland and he bought my book.

And he quit caffeine. He's been off of it for six weeks now. His life has changed dramatically already. He said, I now sleep better than I did for years. That I can't remember. And the first chapter of my book is called Anecdotal Stories, and it was originally supposed to be the last chapter and it was, I put it in there kind of as an entertainment value 'cause it's stories about people that are quitting.

They quit caffeine and there's about 20 stories. As I put it together. I realized that it could be one of the most impactful chapters because as you read this, you find yourself in there. And he, he said this to me when he talked to me, I talked to him yesterday. We did, we did a Zoom call and 19 of the 20 people, there's about 20 stories in there.

19 of the 20 people. Made, made a, a profound statement is that they now sleep better than they can ever member in their life because they got off a caffeine. And the the 20th person, she said, it hasn't really had any effect on me. Well, she doesn't really know because if she's off a caffeine, her, her circadian rhythm is working and she's getting that, that really deep stage three and stage four sleep.

And so as you look at the stories and there's a gentleman in there and it's extremely powerful. And he's, he's on YouTube. And I would encourage you, I'm gonna tell you his name, his name's Vince del Monte. And if you go to YouTube and you, and you type in, I quit caffeine. He's gonna be on the first page and he does 11 minute testimonial.

He was drinking so much caffeine in a day that it was ruining his personal life and his professional life. And he's, he's a very successful influencer. He has his own jet. He's, he's got a lot of money. He had his own pre-workout drink, okay. Which had a ton of caffeine in it. His observation was, I couldn't go to church without having an espresso.

I couldn't have a meeting without having an espresso. He was probably doing a thousand to 1500 milligrams a day, which is actually pretty dangerous for your body, for sure. Well, he quit cold Turkey, which he, I wouldn't have recommended he do, but he did. It was painful. Couldn't talk to anybody. He couldn't work.

He couldn't work for, I think, seven to 10 days he was non-functional. Six months later, he decided to do this testimonial on YouTube. And first of all, his, his marriage is good. His personal life's good. His business life is great. He made this observation, he made two big observations. One, he now sleeps like he's never slept in his memory.

And two, when he wakes up in the morning, now he feels like he just had a double or triple shot of espresso. And I know exactly how he feels because when I get up at five or five 30 in the morning, I have energy. I'm not tired. I'm not dragging my butt over to the coffee pot for energy. 'cause all I'm, when you do that, all you're doing is borrowing energy from later on or tomorrow or the next day because you're gonna pay for it at some point because you're, because when that caffeine wears off, you're either gonna go through withdrawal or you're gonna have to have more caffeine.

And so, we haven't talked about teenagers and young, young adults. And especially for teenagers to drink. Yeah. And, and let's face it, they're going to Starbucks. They're drinking energy drinks like it's water. And it, and it's crucial to understand that it's affecting their development, their growth, their bones, their minds.

I have a study, actually, several studies in my book, it talks about the fact that in college they did, they did because they had the ability to have a caffeine group and a non caffeine group, and they studied them during finals. And unanimously, the non caffeine group got better test results than the caffeine group.

And why is that? Is because at some point, as you're drinking a lot of caffeine, you're no longer getting that buzz. You're no longer getting that high. Dopamine hit the adrenaline, hit the cortisol, hit what it's doing is only bringing you up to a baseline. In other words, and here's, here's a kind of philosophical question for you and all your listeners.

Do you really know what it's like to be healthy? If you're drinking caffeine every day, you don't because you're waking up in the morning and you need caffeine. That is not health. That's not true health, okay? I believe that I, and I'm not the per, I'm not the picture of perfect health, okay? I'm not a buff guy that can pose with, pose for pictures, okay?

But I'm, I'm 68, no meds, no pain. I wake up with a ton of energy and how many people can say that? Very few. Because we've been, if you're eating processed food, if you're drinking caffeine, if you're drinking a lot of alcohol, if you're smoking cigarettes, whatever the, whatever your vice, whatever your self-sabotage tool shed holds, it's holding you back from true health.

And so as we, as we go through this and we look at the teenagers and we look at those studies of the test scores, it shows because when those kids that are drinking caffeine, when they crash, they're now useless. 'cause they have brain fog and they have fatigue. And so it didn't help them because they realistically, can they drink, can they drink energy drinks right up to when they go to sleep at night cramming for exams?

Prob maybe. Okay. Their sleep's gonna be terrible. They're gonna get no rest. Their, their stage three and stage four are gonna be just crushed because of the amount of caffeine that they have in their body. And so. Time after time, we can look at different studies that show that long-term caffeine use doesn't, does, has no, and it doesn't have any documented health benefits no matter what anybody says, they're just not there.

There's no, there's no randomly controlled studies that talk about this, and so, but it's marketing, marketing, marketing, marketing and dopamine, dopamine, dopamine. I mean, who doesn't get, who doesn't get a warm fuzzy when you are looking at a Christmas coke commercial with the polar bears, right? I mean, it makes you feel good, right?

Well, what they're doing is they're messing with your subconscious. When I, I do a caffeine, I do a number of caffeine presentations, and in one of them, I start the pres. I don't say anything. I start the presentation out. It's on, it's on a PowerPoint. I play a 28 second commercial, waking up to Folgers in your cup.

And I don't know if you've ever seen this, but it, it, it's a class. Anybody over 40 has probably seen it, maybe not so much now because you don't, you don't watch as much tv, whatever. Yeah. In the commercial mom is in the kitchen and they've got these pictures of beautiful coffee beans. They're all shiny and sparkly and it's, it's perfect.

And she's, she's, you can see the coffee, go through the coffee machine and she makes two cups and she goes into the bedroom and dad is sitting in between two twin beds and she hands him a cup and he's got this big grin on his face. And then all of a sudden, two little boys come out of the twin beds.

They come down, they start hovering over. Dad, they have a big group hug. Everybody's happy. Okay. Everybody's, 'cause you've got a dopamine hit because of the, you're looking at the caffeine or you can, you can smell the coffee. Okay? It's as if you walk into a Starbucks and you can smell that aroma and that gives you a dopamine hit.

Now, what also is happening there, and I have a whole chapter, I have two chapters in my book. One on self-sabotage on with caffeine and one on reprogramming. The subconscious mind. What's happening to those young boys? What are they, what are they observing? They're observing mom and dad having a cup of coffee first thing in the morning, and they're happy and they're successful and this is this.

And they, in their subconscious minds, they are thinking this is the key to successful parenting and adulting. Because our subconsciouses, our subconscious minds are. Programmed in the first seven years of our life, 95% of our subconscious is programmed by seven years old, and it's called the Theta brain state.

Now, as adults, you and I reach that rarely, but most the, the best times are in, or first thing in the morning and the last thing at night. Okay? So, and you know you have a cross up, and I'm gonna say it, when I go to bed at night, the last thing I do is I thank God that he kept me through the day, that he kept me healthy.

And then I thank him for all the wonderful things he did for me, because guess what? I'm still alive. Okay? Yeah. People take, people take their health and their lives for granted, and then all of a sudden they die and everybody says, well, that happens. Well, it's not supposed to happen when you're 30 or 35, or 40 or 45.

It's supposed to happen when you're in your late seventies or early eighties. And if you take care of yourself, it could be when you're 90. But, and also the first thing I do when I wake up is I pray, okay. Yeah. It's going right into my subconscious. Right? Okay. First thing I do, that's what I do. I thank God for getting me through the night.

Okay. 'cause how many people die in their sleep? I have, I mm-hmm. 45-year-old lady friend of mine who is her, her son is, is good friends with my grandson, died in her sleep four weeks ago. Wow. They're gone. She's got three boys. Nobody knows why. Okay. And I'm, again, this is no correlation with caffeine.

This is more of the God thing. Okay? Yeah. Yeah. But, but the point is, is that we don't know how much time we have, but we can, we, we can control this a little bit by what we eat and drink. And so. That gratitude thing at when, because what happens then when you express gratitude right before you go to sleep?

What is your subconscious thinking? What are you dreaming about? You're gonna dream more so in the direction of gratitude than you are thinking or worrying about what you're gonna do tomorrow. What do you have? What, you know what, many people go to sleep at night and the last thing they do is they, they have a mental checklist of all the things they're gonna do first thing in the morning.

Yeah. Okay. There's a great way to avoid this, and that is before you go to bed, take out a, you can put it on your nightstand, you can put it wherever you, the last place you go in your bathroom, have a notebook and say, okay, these are the first five things I'm gonna do when I get up in the morning. And you have 'em written down, and then when you get up in the morning, they're right there, so you don't have to worry about this.

Okay? It's, it's just a key, it's a key factor in having better sleep. Because if, if you ask me a question on. What is the biggest impact I believe have on people's lives, and that would be it affects their sleep, number one. Number two is sleep. Number three is sleep. And then we can get all into all those other things that we talked about with men and women.

But if you sleep well, it's the foundation to your health because you're repairing everything and, and you're refreshed and you have energy in the morning because that is the way the guy created our bodies. Okay? That natural circadian rhythm, the cortisol in the morning, the melatonin, the adenosine at night, this is the way it's supposed to be until we mess it up and we all do.

Okay? So again, that that goes into my self-sabotage background is that we all have ways that we self-sabotage ourselves. It's unique to each person. And when I talk to people about self-sabotage, I say, okay. You have this list and it, it could be 10 or 20 items long. Don't try to tackle 'em all at once.

Tackle 'em one at a time. Take your biggest self-sabotage tool and if that's caffeine, and if you're gonna quit or if you think you wanna quit, have a plan. Now, I I sent you some links to trackers. Yeah. A tracker template and also to a it's 10 articles on what Caffeine about caffeine. The Swiss water process is on there, and the, the, the biggest thing is to actually know how much caffeine you're drinking.

And I mentioned my daughter Alex. She's a natural health practitioner. She drinks caffeine. Three weeks ago she went to New York City to look at a new supplement line. They had a, they had a conference. And part of the conference was you paired off with other practitioners and they tested you and the guy.

And she was very impressed with him that she got paired with, and her largest, her second largest sensitivity was to caffeine. This is on a Sunday. She gets home late Sunday night. She calls me up Monday morning and she said, dad, I, she told me what happened. She said, CAF, I'm, I'm very sensitive to caffeine and I'm gonna go down to 7 75 milligrams a day.

I said, hold on. I said, because we have no idea what you're taking in. So we talked about this and we came to the conclusion that she was probably doing 240 milligrams, but I believe it's probably more like three or 350. Wow. Now, this is, now if you cut down to 75 in one day, you're gonna have withdrawal.

Okay. So we talked about it. We, we, we had a plan. She's going to, she's gonna cut down to 151 week or maybe even 10 days, then go to a hundred. Seven to 10 days, then go to 57 to 10 days and then quit and then see how she feels. Now, last week realized she's, she's already, she's weaning down. She called me up in the afternoon.

She said, you aren't gonna believe this, but I forgot to have my coffee this morning when I got up. 'cause she's one of those people that drinks coffee right? When she gets up, she goes to the gym sometimes she has a pre-workout, which has a ton of caffeine and stimulants in it. She said at 1130 I got this intense migraine.

And she thought about, why, why, why am I having this? And she realized she didn't have any coffee. So what does she do? She has a coffee. 10 minutes later, the headache's gone because what happens? That blood flows to the adenosine receptors and then you get this massive headache. The caffeine plugged them.

No more headache. Because that is the only way to get rid of that headache is to more caffeine. Otherwise you just gotta suck it up. Or if you wean yourself off, you don't have that, you don't have that dramatic withdrawal. And everybody's unique. And I, I wanna stress this and you're struggling with caffeine or alcohol or drugs.

Take it slow. Have a plan, get a support group. I have a coaching program and we offer people support that they don't have to do it by themselves. And many people can do it by themselves. 'cause we have, the program is actually in the book as well. But as you go, it doesn't matter how long it takes, if you're actually gonna do it, take your time.

Because once you, once you get off, your life is going to change. Because this isn't just about physical freedom, it's also about mental freedom. It's about societal pressure, freedom. You are liberating, you're no longer handcuffed to caffeine. That's a pun there based on my book, but, and my program. But, but what happens is that I follow people on Facebook.

There are some Facebook groups that I just go on to and, and look, and they're people that are quitting caffeine. And there are people that have quit 12 to 18 months ago that are still struggling. The normal reset of your body is 60 to 180, 80 days. 'cause you gotta reset your adrenals. You gotta reset your adenosine receptors.

So this, and again, everybody's different. It could be 30 days for you perhaps, but it also could be a year, could be two years depending on the damage. There's a major chiropractor he's on. He does a lot of reels and he, and he, I watched a YouTube video of his, and it had, it had 800,000 views and he made this, this statement.

He said, I still drink two cups of coffee every day, even though I know what it's doing to me because I have to, because my adrenals, I, I can't do this to my body because when he was in college, he was drinking one to three pots a day. I, I don't even know how many cups that is. Right. Depending on the size of your cup, that is 10 to 20 cups of coffee a day.

Okay? So he did massive damage. I don't believe that he can't get off of caffeine. I believe that he doesn't want to. Okay. That's my opinion because your body, once again is beautifully and wonderfully made. And if you, if you slowly get off, your body's going to heal itself. You're aware. If you may not be aware, our body regenerates different parts of our body over.

30 days to seven years, all, all the parts of our body regenerate our skin changes every 60 days. It re, it regrows so we can heal ourselves if we take care of ourselves, if we eat good food, if we eat the right food, if we don't put toxins into our body, our body doesn't have to detox them. Now we don't control all that.

Okay? They're spraying stuff in the air. We breathe it in. Okay? I, I take two different supplements. I take some humic, andal acid and what that does, it binds to heavy metals and methylates outta my body. I also take something called Sheila Jet, and that's a Himalayan, it comes from the Himalayan Mountains.

It's got a lot of minerals in it. It's also got humic convic acid in it. And I take 'em both because I am helping my body get rid of these things, these heavy metals that I'm not necessarily even controlling. I'm breathing it in sometimes, so I'll finish with this story. And, and, and it's, I've said some things.

The free will, the free will will, that's my wife. Socrates said something, you don't know what you don't know, which is there's a lot of that today. Okay? But in my mission, there's an old saying that says you can't take, you can take a horse to water, but you can't make a drink. However, you can make it thirsty.

And my mission is to provide information to make people thirsty for knowledge about what caffeine is doing to their bodies, because perhaps, you know someone that's being negatively affected by caffeine or all any of your listeners, and perhaps that someone is you.

Yeah. Yeah. And that's where I'll, that's where I'll leave it. Unless, and if you have questions, feel free for me. What's really interesting, well, one, we're in the heart of the tsunami with the pumpkin spice season. This is like the coffee time of year. It is, it's, it's brutal, isn't it? Yeah.

Yeah. So it's and to, to say no can be quite difficult. Yeah. But no, for me personally, I've been anti caffeine and health conscious my whole life. And for me it was like, why would you ever want to be dependent on something else? My, my goal is, I guess you could call it self sovereignty, right?

Being able to function without anything. Right. Especially if you get stranded in a situation where you don't have access to caffeine. I had just found it always. Very, very weak, in my opinion, to be so dependent on something. Right. As far as the subconscious and the, the consumerism, it's the same with weed and alcohol.

You see these movies and TV shows and music videos where it's not a party until you're drinking or smoking weed. Right. They program you to be, to, to want it to say it's a good time with it. Right. I mean, you've, you've got all those commercials and they used to do that with smoking. Obviously they've stopped now, but they haven't stopped with alcohol and, and, and weed.

Funny how things go. So maybe I'll have kids and they'll, they'll say, dad, you used to be able to drink alcohol. Just like I told my, I asked my parents, you used to be able to smoke in, in the high school. My parents went to high school where they had a smoking lounge, so you could smoke on airplanes.

Yeah. I mean, I, things I'm old enough to know they had ashtrays on the arm, wrists. The little ones you flip, you flip the cover up. You're right. And it's crazy. I. I do, I've done a number of different presentations, but I looked at what, what you said there. You hit it right on the head.

Back in the sixties, fifties, sixties, they had commercials and, and, and they had radio, TV, and print commercials that said, doctors recommend that this brand is better for you, whether it's lucky strikes or whatever, the case. And then another one was, if you're pregnant, this, this cigarette will be better for you than the other cigarette.

Now when, when you look back at this and, and, and what we know now, we realize that this was simply programming, which you just said. Yeah. And I talked about the Folgers commercial, the coal commercial. It's all, it's all feel good. It's all dopamine. And, and they, unless you are aware of it, you can't, you can't fight it.

And that happens, self-sabotage is all about being programmed and then reprogramming your mind. To say, in my, in my program, I have a hypnotherapy session that it's 25 minutes long and you listen to it at night, preferably right before you go to bed. If you listen to that 30 days in a row, you have done a great job of reprogramming your subconscious mind to not drink caffeine, because that's where it's coming from, from the programming through the many years and every day.

Let's face it, there's pressure, society pressure to drink coffee. I had breakfast with a good friend of mine a couple months ago. We go up, the waitress walks up to our table and she said, can I get you guys a coffee to start? And, and the, the guy I was with said, sure, I'll have a coffee. And I looked at her and I said, I'll have a decaf.

And he slammed. He slammed his hands down on the table and he looked at me and he said, decaf. And I said, yeah. I said, caffeine doesn't agree with me. And about 10 minutes later. We're good enough friends that I was able to say this to him. I looked at him and I said, you realize that what you just did to me, nine out of 10 people sitting at this table would've had a regular coffee because you socially pressured them into doing it.

Yeah, a hundred percent. And he looked at me and he said, well, yeah, I guess, I guess you're right. But it's, it's the fact, people, it's like alcohol. There's, there's a generation of, of maybe call 'em Gen Zs. They're not drinking alcohol. Like, I started to drink alcohol when I was 14 years old.

I was in, I was in bars in Wisconsin when I was 15 and 16, even though the drinking age was 18. And they served us because it was so common. Okay, now I'm not saying this is right, but now, today there's, there's fewer people drinking alcohol. But when you go into a bar and you wanna, you have a soda water, or you have a non-alcoholic beer.

People will look at you and say, what? Why are you drinking that? Why aren't you having a beer? Why aren't you having a shot of tequila? It's that social pressure, and that's when you're in, when you're in the herd, you're safe. Okay? When you're in a bar and everybody's drinking or when you're, everybody's smoking weed, like you said, or if you go to a place where everybody's having a cigarette or everybody's drinking coffee, you're safe until you don't do what they're doing, and then you're looked at as an outcast or a rebel, you're a rebel.

I'm a rebel because of what we do for a number of things, okay? Our health, our Christianity, whatever the case may be. We're, we're persecuted for our beliefs and how and how we eat and drink because we're not part of the herd. That's a real thing. It's real life and it's important that everybody understands that you don't have to do things because other people are doing them.

You do what's right for you. Yeah, and I've talked before on shows about sleep specifically and caffeine and sleep, about how there is this, hustle, culture, mindset. Especially I saw in the military it was a competition of who could function with less sleep or who could have more energy drinks and, there you go.

I've seen it even with, it was really sad when I was a manager at a business. We had high schoolers employed there, and they were talking about, like, one of them said, oh, I had three energy drinks last night. I, to hear that children are doing that, it's, it's a shame. Yes. But it's, it's put forward.

I actually, I have a poster in my house from, old advertisement and it's like, Betty Garrett loves a man who smokes a cigarillo, and I, I think, like a, a clear example of of that kind of stuff. Yep. And so, right. It's interesting to see where we will be. Everything in this episode for me was very.

Parallel to previous episodes on Mike Collins, the sugar free man. He's one of those salmon, if you wanna call him that. Swimming against the tsunami. Yes. Trying to get people to be sugar free. Specifically he went over how sugar affects pregnancy, how it affects our children and their, scores and intellectual abilities about health and healing and the alcohol and the way alcohol affects sleep.

Similar to the caffeine. You can sleep when you have alcohol in your system, but it affects the quality of your sleep and how you get it. And so, right. It's interesting how many parallels there are between sugar, caffeine, and alcohol. All addictive substances. Yes. Sugar being more in like caffeine in the sense that it's underestimated.

Everyone knows alcohol, right? Everyone knows, okay, yeah, that's not so good for you. But sugar is another one of those hidden things also drastically marketed in our economy and society. We've talked about all the, just going down a cereal aisle in a store in America. Oh, it's brutal. It's ridiculous.

Yes. Yep. And same with the commercials and stuff. I mean, you Yeah. There's not a lot of, kids' ads for vegetables for broccoli and stuff. Right. It's mostly for, you'll find more cooking or blueberries or kale, all those antioxidant things. Yes, I agree. Yeah, for sure. So it's been a, a very, it, it is just so sad, and people, like you said that cognitive dissonance is such a real thing, I think.

There are movements trying to be made to, to get healthier food and, there's always resistance to it. Not, not, not just RFK, but even when Michelle Obama was trying to change, like it seems like we're always against whoever is trying to make us healthier. Whether, whether, liberal Republican or Democrat, white, black, whatever it is, right?

We just want to keep it And the sugar free man, Mike Collins on my show, he said he will be shocked if, if my generation's kids or grandkids have vending machines in, in, he said that, that they're gonna say, dad, you went to school and there was Pop-Tarts in the vending machines for an example. Right? So I'm very curious how this is all gonna go, yeah. There's a lot of people that are health conscious and we're seeing a revitalization of that, but like you said, it's against such a tsunami of years and years and years of habit of, of, what we like of, of what we crave and. It's, it's just ridiculous. And in a episode on pornographic addiction, actually Logan Harford made the analogy, which I think applies very well to to life.

He used it to talk about pornographic content versus your actual partner. Yeah. He said God made sweet stuff, strawberries, watermelon, fruit, whatever fruit you want to pick, that's your fruit of choice. But it could never compete with candies that are artificially inflated and full of sugar. He said pornography are those candy bars and your spouse and, and real women and men are those fruits.

God made naturally beautiful, healthy sugars, but you're gonna become addicted to this stuff that is artificial. Like it just can't compete 'cause it's full, they're artificial. And he made that analogy for pornographic content, but it works in just real life too. If you get your kids, like kids naturally will eat fruits and vegetables, but when you inundate them with these candy bars and these, muffins and donuts and all this stuff from the stores, they're gonna lean toward that direction.

It's not that your kids don't like vegetables and fruits, it's that you off, you, you show them something, quote better taste bud wise. Yes. And so I think it's, it's important for everyone to be conscious of that. So, like you said, we're gonna have some links in description below. For, for your book, for these tracker programs.

So ladies and gentlemen, as Mr. Frazier said, I think you should take a look at it. I think if anything from this episode, it's a call to take a step back and look at your relationship with caffeine. How much is it controlling you? We think we're in control of it, right. But yeah, and we're not, you know how many addicts I've I've worked with who said, oh, if I can quit whenever I want.

Right? It's, that's the famous last words, right? Famous last words. Absolutely. I've set 'em, I've set 'em. Yeah. So, Mr. Frazier, thank you so much for your time today. And I, I, I just pray you well in your, your journey upstream. Thank you. I appreciate it. It has been a pleasure. And God bless you on your journey.

You're doing great work. Thank you. Thank you.