A Guided Tour of Google's Newest Content Update

How will Google’s recent update affect your business’ website and organic traffic? Find out in the very first episode!

Chapters

• 0:00 Segment 1
• 9:12 Segment 2
• 19:11 Segment 3
• 29:20 Segment 4

Transcript

This is the Clear Content podcast, where content and clarity meet to create organic marketing solutions for your business. How will Google's latest update affect your website and organic business traffic? Find out right now.

 | Welcome to the Clear Content Podcast. Coming from the DV Sound Factory Recording studio in an undisclosed underground bunker in central Utah. I'm Devin with over 12 years of marketing experience in marketing, ranging from newspaper advertising to digital marketing and my buddy here. Hello. Yes, my name is Evan. I am a content writer with over ten years of experience serving clients in government, education and small businesses within California, Utah and Arizona.

 | And this is number one. Whew! Episode number one. Woohoo! Yes. Love it. That is amazing. We have been looking forward to this for so long because we have just talked about how awesome it is to bring businesses some of the things we've learned over all those years with. Looks like we got 22 years of combined experience. Yeah. In this field.

 | And we want to make sure people, you know, get the tips that have really helped our clients and helped us. Oh, absolutely. And that's one of the things that really kind of I feel sets us apart, especially with how long we've been working together and everything is just how we're able to bring clarity to bring those organic solutions to many of the businesses that we both serve together as well as our own individual clients as well.

 | It's been absolutely fantastic to kind of see the results that we've been able to see for them. Yeah, it's I really, truly believe that when people do the right things and do them at the right time, do them in the right places, they're going to be found organically. So let's go ahead and talk about that right now for our listeners that maybe don't understand what organic means and know, it doesn't mean all the things that you find in a grocery store that wasn't sprayed with pesticide.

 | Do we have the organic bananas today? No, that's not. Yeah. Yeah, that's that's that's not what we're talking about. If you're into those organics. Go talk to your local grocer. Now we're talking about Google search. We're talking about ways that your website or your message is going to end up in the first page of Google. Now, one of the things that many people tend to cast aside is the concept of search engine optimization.

 | And there's a lot of confusion around that. So search engine optimization or SEO for for just to kind of shorten things, we're not tongue twisting ourselves every single time is essentially how people find you online, that you cannot go anywhere in this world today without having some kind of an Internet presence. And that's where SEO comes in. And there's been so much that's been done within SEO over the last 20 years, even just within the last two years.

 | That is absolutely fantastic to to kind of come across. And we wanted to talk about the latest update from Google specifically and how to improve your own SEO rankings and bring more organic traffic, not just to your website, but perhaps get more foot traffic within your own business. Yeah, and sometimes I like to refer to search engine optimization.

 | I like to reward as a little bit this is my thing, but honestly, I like to call it get found on Google optimization. Right? We should go ahead and just start using that instead. Because a lot of people, when you say search engine optimization, it's like handing somebody at least at story Brand being a certified story brand guide, it's like handing them a bunch of bowling balls and saying, Here's SEO, here's what we can do for you.

 | How are they ever going to understand that, Right? You know, so that's that's what we're here to do. We're here to help people understand what search engine optimization is going to do for them and how Google's helping us out. Absolutely. And so one of the things that we're actually looking at, we were actually both really excited with this latest Google update.

 | They actually said this announcement back in August. And so it's been around for roughly about two months now. Yeah, but there's so many things just within this short little blog post that really just blows a whole bunch of misconceptions out of the water when it comes to search engine optimization and bringing in more organic traffic. One of the things that many people, especially with some of the clients that we start working with, like right off the bat, one of the things that they often tell us is, Well, I already have a website.

 | Why do I need to worry about anything else? Well, here's the question How are people going to find you if all you have is just a website? And so things like local SEO, which obviously is more for finding people within your own local area. So if you look up, so say you run a restaurant, you know, best restaurants in my city or something like that, you want people to find you.

 | You want people to know what kind of food you have to offer. And if you don't have that ability in order to get right in front of their face like that, then your business is going to suffer because of it. Absolutely. And even when people find you, are they going to understand what you do? Or is your website so full of hard to understand words, insider language?

 | Maybe it's just all huge paragraphs of text where people are going to get lost and they just don't understand what you do for them. And you know, that's another part of this podcast is we want to make sure people are now clear when people get to them. So we're going to get you found on Google. But what happens when they do?

 | Right. No, that's exactly right. So this is something that, you know, we both really place an emphasis on is having that clear content. And with Google's latest update, they make it very clear that the content that is created for any kind of website needs to focus on the people first. There have been so many misconceptions out there for those who have been, you know, working in website development, in search engine optimization for a long time, that, you know, there are certain parameters that must be met.

 | There are certain keywords that we have to put into our website just for people to find us. That's not what Google is saying anymore. That's that's what they're they're saying that we need to have the people that we're trying to reach first. So let me let me ask you this, though. Like, how many times have you done an Internet search?

 | And while they may have, you know, a decent SEO presence there on the very first page, you know, like, let's say, for example, you're trying to change the oil filter in your car and the you type in how to change an oil filter, which is, by the way, a search I would definitely put in. Right. Yeah, there's no doubt about that.

 | And and you put that in there and the first thing that pops up is like the importance of the oil filter. I'm sorry, How does that teach me how to change it? Yeah. And you end up having to go to the next page and to the next page and to the next page just to find something that says how to change your oil filter without going through all of this useless information.

 | Get to the point. And that's and that is really important. I think user experience is going to be the number one thing people are going to find either easy or really difficult, even though you're on page one. That doesn't mean you're their number one process, right? So that's a great point. I love that. So just kind of starting off here, you know that Google asks a few questions to its users, to those who want to use search engine optimization to the best possible ability.

 | And the very first question they ask is, do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? And how many people don't take the time to find their audience, right? They just say, this is our business. We're going to just put it out there.

 | We don't care who our audiences. And that's and that's a whole nother ballgame, right? If you're trying to find out who your audience is, you've got to know what they're eating for lunch, Right? You've got to know what their favorite tissue is. You've got to know what they do on the weekends. Like your audience has got to be so specified that there's no doubt.

 | Yes. Yeah. I mean, it goes back to that change in that oil filter example that we used earlier is that, you know, people are going to find your site useful if it's not going to show them how to change an oil filter. Yes, absolutely. You know, you know, it's the same thing if you have a restaurant, if you have a real estate business, if you run a car dealership or even if you're, you know, something a bit more niche, like for myself, I've worked with plenty of school districts and government entities that sometimes don't even have that singular purpose in mind.

 | And it's absolutely ridiculous how many people just skip over that and think, okay, just throw it out on the website and we're good to go. Yeah. Like, yeah. And, and you know what? Honestly, that is, that is why we're here, right? This podcast is designed to solve this problem. So we'll be right back. But we're going to solve that problem for you right after this.

 | It's the Clear Content podcast.

 | All right. And welcome back to the Clare Content Podcast. For those of you just joining us, we are going over Google's latest update, focusing on people first content and how to build organic traffic to your site, which will ultimately translate to more footsteps inside your business. And we've got some great tips coming up that you can literally instill in your website to day even while you're doing this podcast.

 | You can start doing the things we're talking about today immediately. Yeah, I mean, these are important questions that we have to answer. I mean, these are the questions that sometimes like when I am having one on one meetings with clients, you know, I'll, I'll ask, okay, what is your purpose behind this? What are you absolutely looking for in order to build stuff?

 | We've had clients that have said, Oh, we just we just want to remain relevant. Okay. Relevant to whom? You know that that's kind of the major thrust out of all of it. Every single business owner, every single entity wants to be relevant. The question is, who are you going to be relevant to? And that's where the clarity comes in, particularly with the content that your business produces.

 | Yeah. So, Evan, I got a question for you. Mm hmm. When you're writing articles and blogs and all the amazing things, we we call you the wizard of the written word. How do they call you that? Well, thank you. You know, when, when, when, when you write something for a client and you send it to them. I'm just curious, what are some of the comments that come back that just absolutely amaze you when you go?

 | Did they even understand what I did? Oh, goodness. I have to think about that for a bit. Some of the things that I have actually heard come back like this. This is probably one of the most frustrating things, admittedly, is that I'll send out some things like, well, we just want to be relevant. Okay, This is who were we're specifically targeting during my own personal research.

 | So I'll write something that is beneficial to them in that, but then they'll come back as like, you know, this is fine, but can we get a bit more specific? Yeah. Okay, well, let's get a bit more specific. Let's rewear this a bit. I send it off to them within there some specifications. Actually, we like the last one better.

 | Yeah. And it does draw it out, right? Yeah. So. So what would you suggest as a content writer, What would you suggest someone does to solve that problem? Because I don't think relevance is a one. No, I don't think that's a one client problem. I think everyone wants to be relevant. We're trying to be relevant right now. Am I wrong?

 | No, you're not. You're absolutely right. So? So what can we do? Well, it comes down to targeting. You know, again, this and this ties into what Google is saying here. You know, focus on people first. But it can't be just a general demographic, you know, You know, oh, we're trying to, you know, focus on everybody. If you try to focus on everybody, you're going to attract No one.

 | And so the the major thrust of it all is to narrow down who you specifically want to target. And that's what it comes down to. So, for instance, if you are a real estate agent, you're looking for people within a certain income bracket that is trying to find a new home or a new investment property or is looking to sell within the next few months or so and that's who you're looking to specifically target and build up your authority in that regard as well.

 | And so, you know, having the content that is cater to that specific demographic and can really help build up the authority so that not only are the people that you're wanting to see your content, are seeing your content, but they can actually send it to their friends and spread it out through word of mouth more organically. Yes. Yes.

 | So so this is this is the example. You know, you're talking about specific audiences. Sometimes we get caught up in the fact that everybody can be a client. So let's say let's say you and this happens in our little town all the time. You go park yourself at the the nearest grocery store and you walk in there for 10 minutes, you walk back out and there is a flier waving in your windshield wiper.

 | Right. That flier says windshield repair. Yeah. You look at your windshield and you go, hmm, I don't really have anything to repair. Both my cars have great windshields. I'm going to go ahead and just kind of toss that out because I don't need that right now. Right. So here's the question. Whose windshields do you put those papers in?

 | The ones who are cracked? Very good. Very good. So it's the same with it's the same thing with Google and search engines. Find the people that need your services first. They're the ones who can get that credit card out first. Yes. And then worry about the other people that may have another car that needs to be done. Well, and that's the thing when it comes down to marketing is that so many people are under the impression that, you know, the purpose of marketing is to find the people who are willing to just whip out the credit card right away.

 | I mean, and yeah, kind of doing the more targeted marketing with the windshield repair, finding people who are cracked windshields, I mean, that's great, but they may not necessarily be ready to whip out the today there today. Exactly. Yeah. The thing is, is that marketing the purpose behind marketing is to get your name out there so that when they are ready to pull out their credit card, they are going to think of you first and pay you first.

 | You know, and that's and that's the whole entire point. You have to have that primary focus, that primary purpose behind your content, behind your marketing. If you don't have that primary focus, you're just going to be, you know, it's even worse than just putting fliers on random windshields, whether they need it or not. It's tossing it out to the wind and just hoping someone finds it on the ground.

 | Yeah, yeah. And not an officer. So they find you for that? Yeah, we really do. Exactly. And that happens online, too. Yeah, but put stuff out there and they get in trouble for it because they just toss it out in the wind. It's not for the right audience. So going back to the windshield thing, basically what you're saying, just so we can all understand this, is it's okay to put a paper in everyone's windshield, but maybe not expect a call from the ones that don't have a broken windshield yet.

 | Yet. So again, make sure that you're marketing to everybody to just a top of mind awareness, Right. Real Google Organics says when someone searches for there to solve a problem on Google, they may see your name 16, 17 times. The average sale right now for anyone to actually take action is seven times on the average. They see your name.

 | So I guess that comes to the same thing that Google is is kind of talking about in one of these. They ask the question, are you producing lots of content on different topics in hopes that some of it might perform well in results? So people try to expand into different topics. It may be found for somebody that's a possibility.

 | Yep. But Google is looking for experts. Yes, they're looking for authority. As a matter of fact, there is an authority score out there for websites. And that's exactly right. What does your authority score say about your website and how is content helping build authority? Exactly. Well, and the thing is, like it goes back to how do you build authority to begin with?

 | You know, obviously, you know, and this goes back to what we talked about earlier, about getting your name out there so that people are ready to pull out their card and buy from you. I really liked the concept of the know like and trust factor. You know, if people don't know who you are and what you have to offer, they can't really get to like you.

 | And if they don't get to like you, they can't trust you with their money. That's right. And and that's what it boils down to. You have to get people to know you first. And sometimes people are probably overly trusting. And what way? No, no. But sometimes they are overly trusting and will say, you know what? I like it.

 | Give me it now. Take my money. But that's not the majority of people. That is that is you know, the people need to get to know you first, get to know what you have to offer. It's like, you know what, I like this. And as you start to create similar content and content that they find useful, they're able to, you know, say, you want I trust you enough with my money.

 | I think you're going to provide a good quality enough service for me like you have for these other people, and you're going to give me what I need, you know? In the end, we always have to answer as marketers, as business owners, what's in it for me? Yeah, you know, and that's the question we need to answer for our customers.

 | Exactly. Kind of going back to this article from Google, I would it really is so satisfying to hear some of these words as content special. Absolutely. It's like, holy cow, it's about time. But this they talk about how the update works and this is really cool. It says that that they will consider, among other signals for ranking Web pages, that the system will automatically identify content that seems to have little value, low added value, or is otherwise not particularly helpful to those doing searches.

 | Oh, wow. Oh, thank you. Google. Yes, thank you. Thank you. And not just unhelpful content, but also they determine to have relatively, relatively high amounts of unhelpful content overall in this life, like less likely to perform. Right. Well, and this goes into the type of content that you create. Are you creating content specifically to cater to the search engines like Google, or are you creating something that will actually help people?

 | And that's something I think we'll answer right after the break. Absolutely. We'll be back. This is the Clear Content podcast.

 | All right. We're back with the Clear Content Podcast. We are solving organ search problems today, Evan. Yes. And the weird. For those of you just tuning in, we are still going over Google's latest update, talking about how to properly implement the new algorithm for search engine optimization for your business, translating not just to more visitors to your site, but also to more feet coming through your doors.

 | Absolutely. And you know, Evan, I. I had a great call today. This is from one of the one of the clients that we work with. Ooh. You ready for this? Oh, let's hear it. So this is a headstone company in central Utah. And they called me today and they were really excited because things are happening for them. Ooh, right.

 | They're really excited. And we both have done things for them. And I want to talk about specifically how we solve some problems for them and just from this conversation. So first off, I want to tell you that the one thing we've looked at before and we're really excited with this headstone company is number one, they've got they've got quite a bit of competition in the state of Utah, but they went from 43 keywords in 2021 in like May of 2021.

 | I checked this morning, it's at 163 words in the top 100. Evan, how did you get that to work out? Oh, see, it's all about people first content being able to make a connection with people through the things that they need at that present time. Like what? That headstone company. You know, it's not very many people are going to be wanting or needing a headstone or any kind of monument.

 | But the thing is, is that being able to create that traffic, getting their brand out there so that it's in people's minds and the thing is, it's it doesn't have to be necessarily as dour as a gravestone, right? It can be something as simple as like a little monogram tile that you can hang up on your wall. Or they've actually done businesses with a few schools and other major institutions in the area as well, and created monuments for them, just advertising their things as well.

 | And so their organic traffic was able to be built up through those keywords such that we were able to implement for them so that they were able to reach more people. And I haven't I didn't I wasn't part of that conversation this morning, but I know, but it was exciting. Yeah, I was it sounds like it was, But I've had conversations with this client before as well.

 | And, you know, it was mentioned how this is technically their slow season and they're not feeling slow at all. That's right. That's the power overall of organic marketing. That's the power of clarity in marketing. And this is and this also goes into, again, how we're able to connect with people that know like and trust factor that we talked about in the last segment and being able to bring people in and create either a human element to it all.

 | So at the first of the show, we talked about how content can be on page one of Google. Mm hmm. But then with this same headstone client, we actually made it. So when someone found them on page one of Google and they go to their website, it is crystal clear how we are solving their problems, how headstones are going to solve somebodies problem.

 | Exactly. And not only that, but they have simplified this down to the most simple basic thing that in 3 to 5 seconds, which is as long as people have on your website, by the way, no one has longer than 3 to 5 seconds to figure out what you do in 3 to 5 seconds, you can read on their website, number one, what they do.

 | They do headstones, they do monuments, they do tiles, they do everything. And it even says that. Number two, how do we do it? How do we make this easy for you? They have three simple steps. Yep. Number one, pick a stone to pick your design. Three, let us take care of the rest. That's exactly so easy. And then number one, how fast can they get it?

 | Yes, there's call buttons everywhere. Call us now. Get a quote. Get it now. Get it now. And that's where the success is. So that content you have developed for this client is bringing people from the first page of Google. The clear messaging that I was able to work with them is making it so people click on that call button now.

 | Yep. So with the combination of the two, that is pure success. That is absolutely pure success. And the thing is, is that it's it's bringing value to their potential customers, which brings value to them more feed into their store, more clicks on their site, more just just more and more. We love more. We love more. And the thing is, is that like with some of the content that we've been curating for their site, because search engine optimization is more than just, you know, ranking on Google, it's how often they can rank on Google.

 | And that is primary early within the content that is on their website, you know, do things like blogs, what's on the homepage and the different other pages that are on there as well. And this is something that, again, Google asks the question, you know, are you producing lots of different content on topics in hopes that it might perform well in search results again?

 | Are you creating content specifically cater to the search engine, or are you creating content, cater to the people you know? And and this is the thing that Google is actually realizing, and they're starting to penalize people who are creating content just for search engines. What does that mean? What does it mean to be penalized? So one of the major goals with search engine optimization is to make it on the very first page.

 | You don't want to waste your time going to three, four or more pages deep just to find the content you're looking for. And so if you're just cater your content to the search engine as opposed to the people that you're trying to target, you're going to get penalized. You may be on the top page of Google now, but you will see your ranking decrease.

 | You'll see your website, your page go even lower on page one to the point where it may be on page two or page three or page four, especially if you don't change the way that you're doing your content right now. Yes. So so here's here's the question then. You know, Google actually does talk about this. They actually say a natural question some will have is how long will it take for the site to do better if it removes unhelpful content?

 | You know, this is no surprise that they say over a period of months. Yes, it doesn't say days. No. And the important thing is, is when you start this organic build, you have to expect it's going to take a minute. I have other clients that it's now been a year out. We have now completely flipped. They're having success.

 | But it took 12 months. Yes. To undo what a bad Web site did for three years and has now built up to be where it's ranking. It's getting the correct keywords on Google. And now we're starting to see natural leads coming in because we have the right audience. But it did take 12 months. Exactly. I mean, and that's the thing, though, to any good content marketing plan needs to have that.

 | Well, part of that clarity and understanding that it's not going to be an overnight fix. You're not going to expect, you know, a broken car to be fixed within an instant. You can't expect that. Nor with a free bill or with a first free invoice. Right? Right. Exactly. And so, you know, when when you start working on those cars, when you start working on the engine of your website and bringing that back to life, you need to expect that it's going to take time in order to get that kitty to her.

 | Yes, it will. And yes, and that's the and that's the major thrust of it all. You have to be able to recognize that there's no such thing as an overnight fix, especially like with the client that you mentioned. They had a website that was absolutely terrible for three years. And on the fourth year, when they finally decided to change course, that's when they were finally able to start seeing results.

 | And so obviously, it's not going to take nearly as long as the damage done, but you can't expect it to happen within a day or a week or a month. It can happen. Sure. But I've seen overnight success. I have happens it happens. You know, lightning can strike in the bottle. Yes. But it is impossible to catch in that bottle.

 | Yes. But if you're never developing content, how are you ever going to see that viral moment? Exactly. Exactly. It's not going to become viral. So why not give viral a chance? You could be awesome. You know, and the thing is that, you know, one of the things that we sometimes tell people is that, you know, sometimes all you need to do is just sit down and start writing yourself.

 | Yes. Don't don't let that blank page get in your way. Right. Sometimes you just you do. And this is and this is sometimes the problems that I have when I you know, I get writer's block all the time, even though this is what I do for a career. But that doesn't mean that I can't, you know, just sit down and just start writing.

 | You know, it's don't expect it to be great the absolute first time good writing is rewriting. And the major aspect here is to just get something down. That way you can get your message out. Yes, absolutely. So when we get back, we're going to talk about just some things that we can do to implement today, solve these problems right now and move ahead.

 | Let's get to that first page of Google. Perfect. This is the Clear Content podcast.
 | All right. And welcome back to the Clare Content Podcast. I am Evan and I'm here with Devin here in the Undisclosed underground bunker of DDB Sound Studio. We're going over Google's latest update for proper search engine optimization and how to bring more traffic, more organic traffic to your website to help improve your business going forward. So let's go ahead and as we're wrapping up here, let's go ahead and talk about things people can implement to day.

 | What are things people can do today to start this process? This is going to be painful for some people. Oh, no. Here, guys. Here it comes. Do a website audit, because sometimes going through your entire website and seeing what works and what doesn't and what kind of content is actually bringing people in again. Are you catering your website to Google and to the other search engines or are you catering it to the people you want to visit?

 | And if you go through your website and say, you know what, this isn't going to work, there's too much insider jargon, there's too much keyword stuffing, which is, you know, essentially taking only a specific keyword or key phrase that can somehow register on Google in search engines and just putting it everywhere. Yeah, saying it over and over and over again.

 | Over and over and over and it gets annoying. Yeah, it does. It gets absolutely annoying. And, and the thing is, is that it doesn't flow as organically or as properly within that as. And like I said, doing a website audit, going through each individual page and seeing what content works and what doesn't, it's going to be painful. It's going to be time consuming.

 | And if you decide to hire it out, it can be pricey depending on who you ask. Sure. But it's one of those investments that really help improve things, you know, And having that proper return on investment is so important when it comes to a website audit. So that way they can see again what works, what doesn't, what keywords are just being used over and over again and what just feels more like a natural conversation, even though it is on the written word.

 | Yes. I think, you know, when it comes to a website audit it. You really have to make sure the people that are even looking at this are trained in search engine optimization. They're trained in content, they're trained in knowing if the message is clear and fast. You know, does someone know what you do really quickly? And by. By having this audit, you can then build a cool path forward and say, okay, what are my first steps?

 | First of all, and this will be the first thing you do every time. Pick out your audience. Yes, like the website audits only as good as the knowledge of who your audience is. So if you don't understand, as we said this earlier in the podcast, if you don't understand who your audience is, what they eat for lunch, what time do they walk their dog?

 | Well, you know, pick out all the common things your audience does and really define that audience first. And then from there you can then develop the content. You can write great words because you know your audience. You can say, Hey, I know what they're going to relate to because I know who they are. It's it's super important that you know your business so you can grow your business.

 | Yes. Know every aspect of it first. And it might be you been in business for a hundred years, your audience changes yearly. Yes. I mean, the fact that that someone has been in business for 100 years, it's no small feat. Absolutely. But at the same time, why should I care? You know, and there have been times, like every business goes through ebbs and flows and how successful they are.

 | And some decisions are fantastic and others are absolutely horrendous. And, you know, when we see a business that has been around for 100 years. Okay, Are you still doing business? Are you still doing things the same way you did 100 years ago? Or are you doing things that are different enough to not only keep up with the times, but would you even recognize the same company as it was 100 years ago?

 | And in some cases, yeah. I mean, there may be some instances where they may be doing things similarly to 100 years ago, and it still works. But there may be others who maybe have been in business for over 100 years and they are completely different to what they had before. You know, there have been plenty of big companies that have been around for 100 years or more, and they have changed their entire business model from when they started out.

 | And so to say that, oh, we've been in business for a hundred years. Okay, that's great. Are you the same? Are you running things the same? Are you doing the same things or are or are things only slightly different so that you can keep up with the current market? Or are you doing things entirely different? And that's just a name that stuck around for a million or 400 years.

 | Yeah, exactly. Which is important. Like, like Evan said, we can't take we really can't be little. The fact that they've been in business for a hundred years because most businesses fell within the first couple right. Right. So that's it's exciting. So congratulations. You've been open. You know, you've been open for a hundred years. You've been serving a lot of people.

 | But please look at your marketing, look at your content. Make sure it's refreshed for your new audience. They may not know who you are or what you do because there's bigger and better businesses out there that are doing that every single year, if not monthly. And if you're stuck in your little ways in your little town and you're saying those big businesses wait till that big business lands on your back door of your little town, and then you're going to start rethinking if your marketing is really hitting the right people.

 | Exactly. You know, and the thing is with marketing, too, there have been so many people who think, well, I can just, you know, put in an automation software and just have it go out that way and so like, yeah, you can, but if that is your only way of doing things, then you're going to fall flat on your face there.

 | You can't rely solely on automation. Automation has its place, and this is something that you and I trade off a little bit. And you know, particularly when it came to writing an article, you know, paying 50 bucks for about a 500 word article with backlinks and everything like that, I went through it and found so much wrong with it, so much that just felt unnatural, so much that, you know, even the grammar was off.

 | Yes, it was. There was a lot of problems, there's no doubt about it. You know, and some of the backlinks, you know, went to other websites that didn't really speak to what was being said in the relevant. It wasn't relevant which would actually be penalized. Yeah, that's Google's new thing. Right. Absolute links are going to be a problem.

 | Yeah. You know if you're going to have backlinks and please absolutely have backlinks within any articles that you have for your website, but make sure they're relevant and make sure that they are going to some place that is actually referencing something. So if you have a study, if you have or a video that you want to you'll link to make sure it actually goes to that study or to that video or to that source.

 | Primary sources that are instrumental in creating backlinks. But that's that's the thing. Like automation, again, has its place, but it cannot replace a human touch. No. And the human touch is so important. So today we want to mostly just reach out, whoever is listening to this podcast and just tell you start now. A lot of there are a lot of really free things you can do, things that are no cost that you can do as a business owner right now to day.

 | Right after you get done with this podcast, you can go look at your own website and answer some of those questions. Am I, am I targeted to the right audience? Is it easy for people to do business with me or is it easier to do business with a competitor? Go analyze your own website for yourself, but we always suggest reaching out to experts.

 | You can call Evan, you can call myself. We have a website you can reach into and we can even suggest some other services that are out there. Reach out and spend and invest in your marketing message. And we're not going to say it's going to be 20 bucks. All right. Most base marketing message, free branding kits, everything like that can range anywhere between 5000 and $10,000 to begin.

 | But that is an investment that you're going to get back. That $5,000 is going to pay its dividends in in so many different ways. So, again, we are more than happy to take any messages, emails you want to send to us and really give you some some direction on how you can start this process. We want to be here for you as a business owner so that that invitation's always there.

 | Absolutely. And this is the the major crux of it all. Don't just assume that you know it all. Don't just assume that just because you have a website, you're going to succeed, lead in whatever venture that you're going to do. Search engine optimization is now requiring that human touch. It's now requiring that you have people in mind and not just them in mind.

 | Don't worry about word counts, don't worry about all this other stuff. Focus on the people you're trying to reach and Google is on your side, people. They are now here to help you reach your audience. Well, from our undisclosed underground bunker, this is Devin and this is Evan. And this was the Clear Content Marketing podcast.