The Australian Health & Safety Business Podcast

Survival - National first aid supplies with a real mission & branding twist

May 10, 2022 Brendan Torazzi
Survival - National first aid supplies with a real mission & branding twist
The Australian Health & Safety Business Podcast
More Info
The Australian Health & Safety Business Podcast
Survival - National first aid supplies with a real mission & branding twist
May 10, 2022
Brendan Torazzi

Mike Tyrrell, CEO of Survival First Aid Kits, is on a mission to underline the importance of every workplace and home having access to First Aid.

The business was originally started in the 1980's by his Dad and Uncle when his Dad found Mike injured and didn't know what to do. Fast forward to the 90's are Survival were speading the mission of First Aid through hardcopy training books in the school system.

Mike's uncle is an architect and with Mike's long term buddy Jordan who is a marketing aficionado the usability, innovation and strong brand of Survival really shines through.

More info
https://survivalfirstaidkits.net.au/

Show Notes

Mike Tyrrell, CEO of Survival First Aid Kits, is on a mission to underline the importance of every workplace and home having access to First Aid.

The business was originally started in the 1980's by his Dad and Uncle when his Dad found Mike injured and didn't know what to do. Fast forward to the 90's are Survival were speading the mission of First Aid through hardcopy training books in the school system.

Mike's uncle is an architect and with Mike's long term buddy Jordan who is a marketing aficionado the usability, innovation and strong brand of Survival really shines through.

More info
https://survivalfirstaidkits.net.au/