Behind the Region
What’s happening to spur economic vitality in the South Bend, Indiana, Region, and surrounding areas? And who are the people behind these efforts? We'll dive deeper beyond the headlines to keep you informed on the people and businesses making things happen in the region. You’ll hear casual and candid conversations with real people—business and community leaders driving the region forward. Hear authentic, unscripted stories from entrepreneurs, business owners, elected officials, and more!
Behind the Region
Jay Mattern | Owner, President & CEO, Villing & Company
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South Bend Regional Chamber
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Season 3
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Episode 11
As a marketing firm, Jay will discuss the state of marketing today and how Villing & Company keeps up with the ever-changing industry landscape.
Jay will also talk about what went into the decision to buy a marketing firm, shortly after retiring from owning a successful staffing agency, especially not knowing much about running a marketing firm.
Jay will also talk about attracting and retaining employees in this demanding and ever-changing industry.
