Doug Elder - Founder of DOJO Creative Artwork

Behind the Region

What’s happening to spur economic vitality in the South Bend, Indiana, Region, and surrounding areas? And who are the people behind these efforts? We'll dive deeper beyond the headlines to keep you informed on the people and businesses making things happen in the region. You’ll hear casual and candid conversations with real people—business and community leaders driving the region forward. Hear authentic, unscripted stories from entrepreneurs, business owners, elected officials, and more!

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Behind the Region

Doug Elder - Founder of DOJO Creative

January 09, 2026 • South Bend Regional Chamber

0:00 | 27:16

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Welcome to Behind the Region, the podcast from the South Bend Regional Chamber, where we go beyond the headlines to explore the people, ideas, and businesses shaping our regional economy.

Today’s episode features Doug Elder, founder of DOJO Creative—a Mishawaka–based branding and marketing agency known for helping organizations tell clearer, more compelling stories. Doug has worked with companies across the region and beyond, bringing a thoughtful, strategy-first approach to branding, marketing, and creative leadership.

In this conversation, we’ll talk about the role of storytelling in economic growth, how strong brands can elevate a region, and what Doug has learned building a creative business right here in Michiana.

Let’s go Behind the Region with Doug Elder from DOJO Creative.

Jeff Rea

Co-host

Mark McGill

Co-host