The Private Practice Academy Podcast
Are you a psychologist looking to create a sustainable and profitable private practice, but you’re intimidated by how much you need to learn and worried about sacrificing your freedom in the process? Join Kerstin Anderson-Ridge, a clinical and counselling psychologist and business mentor, as she shares her journey and interviews other therapists to share theirs too. If you want to create, build and sustain a profitable private practice, this show is for you.
The Private Practice Academy Podcast
41. Crafting Compelling Copy for Psychologists with Linda Melone
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email?
There are many spaces for us to use the written word when marketing our practices, yet it’s not something we were ever taught how to do in this context! While there are many wonderful copywriters out there who can take the task off our hands, it’s good to know how we can write great copy ourselves.
Today I’m joined by Linda Melone, a copywriter who specialises in creating impactful, revenue-generating copy for the health, wellness, and fitness industries.
In this episode, we chat about:
- Why understanding copywriting is vital for psychologists
- The differences between content and copy
- Her top strategies for crafting great copy
- How to stand out using copy in a competitive industry
- Should you use ChatGPT to write your copy?
Visit Linda’s website or follow her on Instagram.
Find out how to work with me: https://www.privatepracticeacademy.com.au/services
FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas
Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_anderson_ridge
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