Building a Business in Berlin: Rachel Wright's Journey From Student Exchange to Event Design

From student exchange to successful event business serving clients prominent Berlin clients like Lingoda, Moss, Hello Fresh and more. Rachel Wright's Berlin entrepreneurship story is one of persistence, smart pivots, and systematic growth.

Originally planning just one semester in Germany, Rachel has spent 15+ years building a thriving event design company serving international tech scale-ups. She shares the real story behind navigating German visa bureaucracy, using design thinking to find product-market fit, and why she dissolved her agency to rebuild as a solo consultant.

Packed with practical insights on B2B networking, strategic content marketing, and the mindset shifts that turn obstacles into opportunities. Plus: why Rachel treats apartment hunting like a numbers game and her best advice for expat entrepreneurs ready to bet on themselves in Germany.

Topics covered: Immigration & visas • Design thinking methodology • B2B client acquisition • Business model pivots • Berlin startup ecosystem • Expat entrepreneurship

Perfect for entrepreneurs, expats/Ausländers/immigrants and anyone curious about building a business in Germany's international market.

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/

Starting or running a business in Germany as a foreigner? Already running an online business in Germany as an expat? Wanting to grow your German-based business? Working as a freelancer in Germany? You'll love my guide with over 30 resources for expat business owners in Germany.