Small Biz Babes Community Podcast

What to post on Instagram stories for your small business to convert your followers into customers

January 23, 2024 Michaela Fong - Small Business Marketing Strategist Season 1 Episode 39
What to post on Instagram stories for your small business to convert your followers into customers
Small Biz Babes Community Podcast
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Small Biz Babes Community Podcast
What to post on Instagram stories for your small business to convert your followers into customers
Jan 23, 2024 Season 1 Episode 39
Michaela Fong - Small Business Marketing Strategist

"What should I post on Instagram stories if I want more of my followers to buy my product or invest in my service? Is it really necessary to share pictures of my morning coffee or, even worse - pictures of myself? How is that going to help me to get more sales? Shouldn't Instagram stories for my business be - well, business related?"


That's what I've been asking myself when I started to use Instagram stories for my business, and if you are a business owner wondering the same thing - this episode is for you!

I used to feel very awkward showing on my Instagram stories. I didn't know what to post or what to say. Surely, I had no idea how to monetize it. It was just one more thing on my to-do list. Often very unintentional. Today, Instagram stories are a big part of my marketing strategy and a traffic-driving source for my business.


Today, I am diving deep into five Instagram Stories post ideas that can help you increase trust, brand loyalty, engagement and even sales to your business! I will also give you specific examples so you can implement it and explain why these posts matter in getting more sales to your business!


In this episode, we'll cover:

  • 5 Specific Instagram story ideas you should be posting for your business if you want to get more sales and why
  • How to use polls and questions to boost engagement and gain valuable insights for your future content and potential products
  • Strategies for building trust and converting engaged followers into loyal customers through Instagram stories
  • Ways to sell on Instagram stories without being salesy


If you loved this episode, you will also love:

  • E8: 7 ways to boost your Instagram engagement that actually work - LISTEN NOW
  • E13: Why are you not getting more followers on Instagram? - LISTEN NOW


Tools mentioned in this episode:


Let's connect:

Don't forget to subscribe so you never miss an episode.


Some of the links in resources are affiliate links, which means I may earn a small commission if you purchase through the link I shared (at no additional cost to you). This helps me to continue creating this podcast and share more valuable resources with you.



Show Notes

"What should I post on Instagram stories if I want more of my followers to buy my product or invest in my service? Is it really necessary to share pictures of my morning coffee or, even worse - pictures of myself? How is that going to help me to get more sales? Shouldn't Instagram stories for my business be - well, business related?"


That's what I've been asking myself when I started to use Instagram stories for my business, and if you are a business owner wondering the same thing - this episode is for you!

I used to feel very awkward showing on my Instagram stories. I didn't know what to post or what to say. Surely, I had no idea how to monetize it. It was just one more thing on my to-do list. Often very unintentional. Today, Instagram stories are a big part of my marketing strategy and a traffic-driving source for my business.


Today, I am diving deep into five Instagram Stories post ideas that can help you increase trust, brand loyalty, engagement and even sales to your business! I will also give you specific examples so you can implement it and explain why these posts matter in getting more sales to your business!


In this episode, we'll cover:

  • 5 Specific Instagram story ideas you should be posting for your business if you want to get more sales and why
  • How to use polls and questions to boost engagement and gain valuable insights for your future content and potential products
  • Strategies for building trust and converting engaged followers into loyal customers through Instagram stories
  • Ways to sell on Instagram stories without being salesy


If you loved this episode, you will also love:

  • E8: 7 ways to boost your Instagram engagement that actually work - LISTEN NOW
  • E13: Why are you not getting more followers on Instagram? - LISTEN NOW


Tools mentioned in this episode:


Let's connect:

Don't forget to subscribe so you never miss an episode.


Some of the links in resources are affiliate links, which means I may earn a small commission if you purchase through the link I shared (at no additional cost to you). This helps me to continue creating this podcast and share more valuable resources with you.