Small Business Ad Strategies with Helena Osorio

Get ready to embark on an electrifying journey through the world of digital marketing with Helena, the brilliant mind behind Chicago42! With over two decades of experience in the industry, Helena brings a wealth of knowledge and expertise to the table as she unveils her secrets to success in leveraging Meta Ads and paid social strategies.

Having honed her craft at global powerhouses like Meta (formerly Facebook), Sony Pictures, and top-tier agencies like Y&R and JWT, Helena's journey from the corporate world to championing small businesses is nothing short of inspiring. In 2017, she founded Chicago42 with a vision to revolutionize digital marketing for entrepreneurs and small business owners, drawing upon her extensive experience to offer the same caliber of expertise and service typically reserved for corporate giants.

In this episode, Helena opens up about her transition from agency life to entrepreneurship, sharing how she's translated her corporate experience into serving the needs of small businesses. From navigating the intricacies of Meta Ads to crafting paid social strategies that drive tangible results, Helena's insights are guaranteed to leave you feeling empowered and ready to take your digital marketing game to new heights.

Join us as Helena delves into the importance of testing and learning in the world of digital advertising, emphasizing that ads are not one-size-fits-all solutions. With her signature blend of wisdom and wit, Helena encourages listeners to embrace a test-and-learn mentality, reminding them that failure is just as valuable a learning experience as success.

Whether you're a seasoned entrepreneur looking to amplify your online presence or a budding marketer eager to make your mark, this episode is your ultimate guide to unlocking the power of Meta Ads and building a thriving small business in the digital age. So grab your favorite notebook and get ready to soak up Helena's pearls of wisdom – because with her as your guide, the possibilities are endless!

Get connected with Helena Osorio:

Website: https://www.chicago42.com/

Instagram: https://www.instagram.com/chicago42digital/

LinkedIn: https://www.linkedin.com/in/helena-osorio-zavala-012518211/