In this episode of Mompreneur Mastery, Sydney shares the essential elements needed to effectively sell your offer on Instagram.
Making sales on Instagram can be challenging, but Sydney outlines the key factors of being known, liked, and trusted by your audience.
Through relatable and shareable content, showcasing your personality and authority, and building trust through social proof, you can attract your dream clients and convert them into paying customers.
The episode offers actionable steps for busy moms looking to leverage Instagram for business success. Additionally, Sydney invites listeners to connect with her on Instagram for a week of free coaching to help refine their content strategy.
In this episode of Mompreneur Mastery, Sydney shares the essential elements needed to effectively sell your offer on Instagram.
Making sales on Instagram can be challenging, but Sydney outlines the key factors of being known, liked, and trusted by your audience.
Through relatable and shareable content, showcasing your personality and authority, and building trust through social proof, you can attract your dream clients and convert them into paying customers.
The episode offers actionable steps for busy moms looking to leverage Instagram for business success. Additionally, Sydney invites listeners to connect with her on Instagram for a week of free coaching to help refine their content strategy.
Making sales on Instagram is difficult. So if it's not going as well as you thought it would, don't get down on yourself. It's hard. Please please remember that it's social media. No one really goes on social media to be sold to. So how do you do that with your Instagram content? You can use it to get all of these 3 factors so that you can attract your dream clients and convert them into paying clients. Welcome to the Mompreneur Mastery Podcast where we share actual Instagram strategies that fit into a busy mom's schedule so that you can get more engagement, more leads, and more sales in less time so you can spend more quality time with your family. I'm Sydney O'Brien, an Instagram strategist who started my business with 3 kids under 5 and found a way to do it without sacrificing quality time with my family and only working 2 to 3 hours a day. I love helping other mom business owners find that seemingly impossible mom work life balance instead of spending too much I'm creating content that isn't getting them the results they want. If you're an overwhelmed but very ambitious business owner and you wanna strategize the heck out of your Instagram count so that you can save time and make more sales. You're in the right place. Hey. Hey. Welcome to Mompreneur Mastery. Today, I am going to be telling you the 3 things that you need to be able to sell your offer on Instagram because, honestly, making sales on Instagram is difficult. So if it's not going as well as you thought it would, don't get down on yourself. It's hard. Please please remember that it's social media. No one really goes on social media to be sold to. Originally, it was just a way to connect to people and the absolute best use of social media. My absolute favorite thing to do on social media is connect with people. It's very rare for people to open any social media app and just be in this mindset of I'm going to buy something. Right, they're there for the memes, the reels, the funny things, the relatable stories, you know, to know they're not alone, to connect with whatever communities they belong to, maybe see some baby pictures, maybe see some cat pictures, all the things, but usually not buying. It's not at the forefront of their mind. That being said, while it is difficult, there is a way to do it. And to do it, you have to have these 3 things. Alright. Are you ready? If you want someone to buy from your online business, you need them to, 1, know you, 2, like you, And 3, trust you. No one's gonna buy from you if they don't know, like, and trust you. So how do you do that with your Instagram content? You can use it to get all of these 3 factors so that you can attract your dream clients and convert them into paying clients. It's a little different for different audiences. The general concept is the same. Alright? But the execution, especially on Instagram is going to be different because different online businesses have different audiences, and every audience even compared to 1 online coach to another, if you do the same thing, your audiences are still gonna be just the teensiest bit different. So that means your offers and your messaging, all of that stuff, it's gonna be a little different. But there is one specific way to get these things to happen from your Instagram content. The absolute best way to do that is to check your Instagram insights. Shocking. I know. You have literally never heard me say that before. Okay. If this is, like, the 1st podcast episode or any of my content you've consumed, yes, you've never heard me say that before, but if that's not the case for you, I'm willing to bet you knew I was gonna say that. Okay. So, specifically, how does that happen? The no factor is just visibility. It's getting your stuff out there in getting it shared, getting as much reach as you can, making sure more eyes are on your content, but you don't just want any eyes. You really want your followers to be, like, qualified followers, so they're in your target audience so that they're more likely to buy from you. So you wanna make sure your content is super, super relatable to your target audience. That relatable, shareable content is gonna get you this first know you factor and attract those leads for you. Now the 2nd factor, like, that comes from relatable content, helpful content, any content that shows you're an authority, that shows maybe snippets of your personal life if that's on brand for you. Showcasing your personality through your content is also gonna help people connect with you and really build that like factor. Sharing your story, your why behind your business, behind particular offers, behind your mission, all of these things are really, really great for building this like factor. And now for trust. The 3rd and final factor, this should be like authority building content. So think social proof. Think case studies. Think content that can give them quick wins to show that you know what you're talking about. So not the whole picture of how you work, but just little snippets here and there that they can try on their own and be like, oh, yeah. This does work. I like this person. I'm going I already trust this person. I'm gonna keep following them, keep consuming their content, and eventually buy from them. This could be, like, quick how to's, FAQs, again, case studies, social proof, that kind of stuff. Right? This was, like, very quick, and I had anticipated talking more about this. But, honestly, I like my content to be very short and to the point with things I can do right then and there, like, very actionable because I'm busy, and I know you're busy, and you probably have a 1000000 other things to do today other than whatever it is you're doing right now while listening to this. So that's all I have for you. Just for a quick recap, the 3 factors you need in your content to be able to convert followers to buyers is first, the no factor they have to know about you, and you can do this with shareable content and relatable content. The second factor is they have to like you. So share your why, your mission behind the scenes content that shows your personality, how you work, things like that. And then the 3rd is trust. They need to trust you before they invest with you. So this is going to be sharing social proof, case studies, stories, wins from your clients, sharing a bit about how your process works, why it works the way it does, things like that. And if you need help coming up with these kinds of content, I would love it. If you head over to Instagram and find me. I am at socially.yours.strategist, and I will give you 1 week of free coaching and Instagram DMs, if you DM me the word content coach, so that is at socially.yours.strategist 1 week of free coaching to help you nail down what kind of content you need so that your content has these 3 super necessary factors to grow your audience, nurture them, and convert them into buyers. I will put a link in the show