In this episode of Mompreneur Mastery, host Sydney O'Brien shares the top strategies for utilizing the pinned post feature on Instagram to attract leads, connect with followers, and convert them into clients.
With valuable insights and practical tips, Sydney discusses the five best post options to consider pinning to the top of your Instagram profile, including about me posts, offer promotions, lead magnet posts, social proof content, and the powerful banner post option.
Tune in to learn how to make the most of this feature and take your Instagram marketing to the next level.
In this episode of Mompreneur Mastery, host Sydney O'Brien shares the top strategies for utilizing the pinned post feature on Instagram to attract leads, connect with followers, and convert them into clients.
With valuable insights and practical tips, Sydney discusses the five best post options to consider pinning to the top of your Instagram profile, including about me posts, offer promotions, lead magnet posts, social proof content, and the powerful banner post option.
Tune in to learn how to make the most of this feature and take your Instagram marketing to the next level.
So there you go. Those are the 5 best post options to pin to the top of your Instagram profile so that you can attract leads, connect with them, and convert them into clients. Welcome to the Mompreneur Mastery Podcast where we share actual Instagram strategies that fit into a busy mom's schedule so that you can get more engagement, more leads, and more Sales in less time so you can spend more quality time with your family. I'm Sydney O'Brien, an Instagram strategist who started my business with 3 kids under 5 and found Found a way to do it without sacrificing quality time with my family and only working 2 to 3 hours a day. I love helping other mom business owners find that Seemingly impossible mom, work life balance instead of spending too much time creating content that isn't getting them the results they want. If you're an overwhelmed but Very ambitious business owner and you wanna strategize the heck out of your Instagram account so that you can save time and make more sales, you're in the right place. Hello, and welcome back to another episode of Mompreneur Mastery. I'm going to be talking about how to best use the pinned post feature on Instagram. Okay. So you can pin up to 3 posts. This was originally a feature that TikTok had and Instagram kind of copied, similar to Reels, actually, But it's very handy. It is a great way to get your most important messages across early and also help lead your followers down the sales funnel. So like I said, you can have anywhere from 0 to 3 pinned posts. I'm gonna give you a quick run through of these kinds of posts that you can put here. Alright. So I think my personal favorite is probably an about me post that really just explains the why behind your work because it builds that know and like factor that I talked about a few episodes back That just helps really get people to connect with you so that they are more likely to convert into buyers. That is currently what I have as one of my pinned posts, and it is a great way to start conversations with leads. Okay. The second Post option that you could do here is a post talking about your offers. Maybe it's a carousel or a reel, giving a brief rundown of, like, your biggest ones. Maybe it's a sale that you have going on. You wanna pin it to the top to get more eyes on it. Anything related to offers or strategies, make sure you're highlighting the transformation that That offer is giving to your ideal client. Another option is a promotional post for your lead magnet, So you can constantly be getting leads to go through your email funnel if you have 1 or at least subscribers to your email list. The 4th option would be social proof That shows you're an authority figure in your industry, and you actually can help these people with their problems. So think case studies, you know, before and after photos, any kind of Testimonials, things like that would be great as a pinned post. And the last 1, and this one's, like, the most work, but it's also maximum effect, is a banner post. So it's 1 post that is spread across all 3 pinned posts, so it takes up that whole 1st row. If you are doing a Special launch, have a special offer or event coming up, this is a great way to advertise that. If you're not sure how to do it, just create A graphic in Canva or whatever else you're using for designing it, I feel like Canva's most popular, though, And you want it to be the same height that either 10 80 or 13 50 if it's the portrait size, I think. But the width, you wanna make it 3,240. Right? 10 80 by 3. Yeah. For sure. So 32 40 pixels for the width. Create whatever graphic you want. Make sure your picture's on there somewhere and some of the details of whatever your offer or event is, and then save it. And then if you go to pine tools.com and then click on split image, You can upload that picture. You don't have to create an account or pay anything. It's totally free. You can upload that picture and have it split it into 3 different sections vertically, And, bam, there's your 3 posts. Just please, please remember to upload them in the right order so that it it lines up the right way, and just pin them to your profile. If you do do the banner post option, I would have each caption be the same in all 3 posts. So there you go. Those are the five Best post options to pin to the top of your Instagram profile so that you can attract leads, connect with them, and convert them into clients. If you're gonna update your pinned posts once you update your pinned post, send me a message over on Instagram and let me know what you chose for yours. My handle is at socially.yours.strategist.