In this episode of Mompreneur Mastery, host Sydney O'Brien shares her personal strategy for increasing Instagram engagement by 50% in just 3 weeks.
Her key focus is on building a community of engaged followers rather than simply amassing a large number of followers. By creating content that encourages active participation and dialogue, Sydney saw significant growth in her engagement rate and reach.
By focusing on specific types of content, Sydney was able to cultivate a sense of community and genuine connection with her followers, leading to increased reach and impact.
Through her "1 Month of Conversation Starters" free content calendar, she provides a practical resource for creating engaging and value-driven content to foster a connected online community.
Key takeaways:
Building an engaged community on Instagram is about fostering active participation and dialogue among followers rather than just focusing on likes and comments.
The emphasis should be on creating genuine connections and a sense of belonging, leading to trust and valuable data from conversations with the audience.
The three types of content that generate the most engagement are storytelling content, unpopular opinions or hot takes, and relatable or empathetic content.
The use of the "1 month of conversation starters" content calendar can help spark conversations and foster an engaged and connected community on Instagram.
In this episode of Mompreneur Mastery, host Sydney O'Brien shares her personal strategy for increasing Instagram engagement by 50% in just 3 weeks.
Her key focus is on building a community of engaged followers rather than simply amassing a large number of followers. By creating content that encourages active participation and dialogue, Sydney saw significant growth in her engagement rate and reach.
By focusing on specific types of content, Sydney was able to cultivate a sense of community and genuine connection with her followers, leading to increased reach and impact.
Through her "1 Month of Conversation Starters" free content calendar, she provides a practical resource for creating engaging and value-driven content to foster a connected online community.
Key takeaways:
Building an engaged community on Instagram is about fostering active participation and dialogue among followers rather than just focusing on likes and comments.
The emphasis should be on creating genuine connections and a sense of belonging, leading to trust and valuable data from conversations with the audience.
The three types of content that generate the most engagement are storytelling content, unpopular opinions or hot takes, and relatable or empathetic content.
The use of the "1 month of conversation starters" content calendar can help spark conversations and foster an engaged and connected community on Instagram.
My engagement rate went up 50% in just 3 weeks just from sharing those very specific and strategic post topics. And because my engagement rate went up, my reach went up a ton. The number of accounts that my content reached went up 93% in 3 weeks because of this community building strategy. Welcome to the Mompreneur Mastery Podcast, where we share actual Instagram strategies that fit into a busy mom's schedule so that you can get more engagement, more leads, and more sales in less time so you can spend more quality time with your family. I'm Sydney O'Brien, an Instagram strategist who started my business with 3 kids under 5 and found a way to do it without sacrificing I see quality time with my family and only working 2 to 3 hours a day. I love helping other mom business owners find that seemingly impossible mom work life Balance instead of spending too much time creating content that isn't getting them the results they want. If you're an overwhelmed but very ambitious business owner and you wanna strategize the heck out of your Instagram account so that you can save time and make more sales, you're in the right place. Hey, and welcome back to another episode of Mompreneur Mastery. I am your host, Sydney O'Brien, and I'm here today to talk to you about how I increased my Instagram engagement by 50% in just 3 weeks. Okay. So to back up just a little bit before I get into what exactly I did to make this happen. A few weeks ago, I recorded an episode all about 2024 Instagram trends, and I also talked about my own personal goals for my Instagram going into 2024. And the biggest takeaway there was that I wanted to focus on really creating a community in my followers. Right? Not just have a bunch of followers. I want that sense of community among my followers. So when I say have an engaged community on Instagram, I don't mean just making sure my content is getting likes or comments. It's not just about the numbers. It's about cultivating this little corner of the Internet where followers are more than just passive onlookers and scrollers and double tappers. I want a community that thrives on active participation in comments, in stories, in DMs where these people are all in my target audience, and they go beyond this the routine of just scrolling and liking. I want this community where everyone actively contributes to conversations and shares their thoughts and There, I in response to the content I am creating. Now what sets an engaged community apart from just having Being a bunch of followers or any number of followers, really, on Instagram is that it's commitment to Two way communication. Right? You have an actual relationship with these people. They're not just numbers on the screen. It's Not just broadcasting your message. It's continuous dialogue where your followers' voice is also heard and valued. And that piece is just so important, especially for, you know, online coaches and course creators who really have A very personal brand. That quality engagement takes precedence over just quantity. The emphasis being on building these genuine connections. You want Your account to feel like your followers have a sense of belonging and they have common ground with you, there's A connection there where you share similar values, goals, interests, pain points to really build that trust that you need to be able to sell your offers on Instagram, but, also, it helps with more than that. You get Data from these conversations that you have with your ideal clients, these followers that are also in your target audience, And you can use that data to learn how to best help them with your content and with your offers. When you have this community, you're also a lot more likely to get shared by them and their other networks and get referrals from them, which helps your business. And, also, the most surefire way to successfully sell your offers on Instagram is to sell them to an engaged community, not just followers that happen to be there. So when you're ready to invite them to buy your services or your course or your digital product, they are going to be much more likely to actually buy. Now I don't know about you, but I have some pretty big plans for my business in 2024 in terms of new offers, and I wanna make sure that, a, these offers are what my audience wants and needs and are formatted in a way that is most helpful and easily accessible to them, and b, I wanna sell them. Right? Like, that's why we're all here. We have offers. We have services. We have courses that we wanna sell, and we wanna use Instagram to do it. So I have been focusing on creating that type of community by sharing very specific types of content. And after just 3 weeks of doing it, here's what has happened with my Instagram account. And to be clear, I don't spend hours on outbound engagement to get these results. I don't have an engagement pod. I don't only post viral trending reels. I don't post 3 times a day. I don't even post every day, but still, by sharing these specific types of posts, My engagement rate went up 50% in just 3 weeks just from sharing those very specific and strategic post topics. And because my engagement rate went up, my reach went up a ton. The number of accounts that my content reached Went up 93% in 3 weeks because of this community building strategy. So now that I have not only a more engaged community, I'm also getting more reach, and it's not just, like, Any reach. The key here is that the engagement is coming from people in my target audience. So when they are engaging with my content, the algorithm notices that and shows my content to more accounts with similar interests. So all of these new accounts that are seeing my content are also in my target audience. So there's this domino effect, right, where there's more engagement, there's more reach, and there's more follows and more leads for my business because of it. Okay? It's not just random people. It's specifically people that I can help with my content, with my offers, and people that are also going to continue This engagement trend many, many benefits to having this engagement, the sense of community among your followers. And here is how I did it. There are 3 types of content that get the most comments. 1 is storytelling content, 2 is unpopular opinions or hot takes, and 3 is relatable or empathetic Content. Okay. So let's break this down a little bit more. For the first one, storytelling content. This is going to be sharing personal stories, Personal experiences may be behind the scenes type of content that has a more human touch to it. People react to stories. We like stories. We are hardwired to like and engage with stories, So that is the 1st type of post I always recommend doing. The 2nd, unpopular opinions or hot takes. This might be a little harder, but they always spark lively discussions. The key here is to Don't say stuff just to say stuff. Find things that speak specifically to your target audience that kind of go a little bit against the grain of what other people in your industry are sharing. The think about the advice that people in your industry share That just doesn't quite work for your specific ideal client, and talk about it. It prompts your followers to express their thoughts whether they agree or disagree, and you get a ton of different perspectives and data that you can use in future content and in shaping your offers. And then the 3rd type was relatable or empathetic content. So when your goal is building a community, you want to go beyond just sharing information. You want your followers to Feel understood. Right? Build that like and trust factors that I talked about from a few episodes back. So when you incorporate this super relatable content, You can share, you know, vulnerability. You can share common challenges that you have faced that they are also facing or uplifting stories, how you got past those challenges. You're fostering the sense of empathy and connection, and it encourages your audience to open up and share their experiences and contribute to that community that you are trying to create. If you are interested in having that domino effect the more engagement, the more reach, more followers, more leads, building that sense of community among your Instagram followers, I have actually created a free content calendar that is specifically curated to start conversations so that you are able to get that community that helps your online business in so many ways. It is called 1 month of conversation starters, and I'm gonna put the link in the show notes so that you can not only save time and the stress Wondering what the heck do I post, but also know exactly what to post to get these engagement results, to get this increased reach, to get the increased followers, to get the data, to know what to post in the future, to know how to really help and serve your audience and create this engaged, connected community. Again, the link is in the show notes to get a full month of conversation starters, and I just cannot wait to see what you do with it. Thank you so much for listening To another episode of Mompreneur Mastery. I would love it if once you use some of these post topics, you send them to me over on Instagram so I can see just how you've used it. My handle is at socially.yours.strategist.