In episode 29 of Mompreneur Mastery, Sydney discusses the four essential stages of a successful Instagram launch strategy.
She emphasizes that a solid launch strategy is crucial for a super successful launch using Instagram content and shares her own experience of a failed launch due to not following her own strategy.
Listeners will gain valuable insights into each stage of the launch strategy, including the 4 stages of your launch, what posts should be included in each launch, and how to create posts and stories to engage their audience and generate buzz for their offers.
Key takeaways from the episode:
There are four stages to a successful Instagram launch strategy: pre prelaunch, prelaunch, launch, and post-launch.
The pre pre launch stage focuses on getting data, conducting market research, and building trust with the audience.
During the prelaunch stage, it's vital to build hype, create anticipation, and raise awareness about the upcoming offer.
When promoting the offer during the launch stage, emphasizing the benefits and transformation it provides, rather than just the features, is crucial.
The post-launch stage serves to maintain the hype, showcase the offer's success, and build authority, thereby setting the stage for future launches.
Listen to episode 29 of Mompreneur Mastery for details
In episode 29 of Mompreneur Mastery, Sydney discusses the four essential stages of a successful Instagram launch strategy.
She emphasizes that a solid launch strategy is crucial for a super successful launch using Instagram content and shares her own experience of a failed launch due to not following her own strategy.
Listeners will gain valuable insights into each stage of the launch strategy, including the 4 stages of your launch, what posts should be included in each launch, and how to create posts and stories to engage their audience and generate buzz for their offers.
Key takeaways from the episode:
There are four stages to a successful Instagram launch strategy: pre prelaunch, prelaunch, launch, and post-launch.
The pre pre launch stage focuses on getting data, conducting market research, and building trust with the audience.
During the prelaunch stage, it's vital to build hype, create anticipation, and raise awareness about the upcoming offer.
When promoting the offer during the launch stage, emphasizing the benefits and transformation it provides, rather than just the features, is crucial.
The post-launch stage serves to maintain the hype, showcase the offer's success, and build authority, thereby setting the stage for future launches.
Listen to episode 29 of Mompreneur Mastery for details
There's actually 4 stages to a successful Instagram launch strategy, and launching is only one of them. I am going to go over what each of the stages are and what they do and what to include in them so that you know what to post to have a super successful launch using your Instagram content. Welcome to the Mompreneur Mastery Podcast where we share Actual Instagram strategies that fit into a busy mom's schedule so that you can get more engagement, more leads, and more sales in less Time so you can spend more quality time with your family. I'm Sydney O'Brien, an Instagram strategist who started my business with 3 kids Under 5 and found a way to do it without sacrificing quality time with my family and only working 2 to 3 hours a day. I love helping other mom business owners find that seemingly impossible mom work life balance instead of spending too much time creating Content that isn't getting them the results they want. If you're an overwhelmed but very ambitious business owner and you wanna strategize the heck out of your Instagram count so that you can save time and make more sales, you're in the right place. Welcome back to mompreneur mastery. I am your host Sydney O'Brien. And today, I wanna talk about launching new offers and marketing them using your Instagram content. At the time I am recording this, it is pretty early in the year. I'm willing to bet that at some point before the end of the year, you're gonna have a new offer that you wanna launch, and you're gonna wanna market it on Instagram. Whether that offer is a new course or coaching or some kind of membership program or maybe even just a digital product, whatever it is, you wanna launch it. And the goal with any launch is normally to make sales. So I wanna make sure that you have a super solid launch strategy because it is about a lot more than just the promotional post that you're gonna share. Right? It's not just the buy this thing post. There's actually 4 stages to a successful Instagram launch strategy, and launching is only one of them. I am going to go over what each of the stages are and what they do and what to include in them so that you know what to post to have a super successful launch using your Instagram content. But first, I wanna tell you about a launch story of mine that did not go so well because I did not follow my own launch strategy because I got a little too excited, and I just focused on the sales posts. So to start, if you have launched on Instagram before, launched a new something or other and you got less than stellar results, you're not alone at all. I'm pretty sure every business owner has launched and not done well. Like, it happens. I had one particularly devastating launch last year, I was super excited about it. I spent so much time on it. And, you know, as mompreneurs, time is beyond valuable because we have so little of it. Time is just such a freaking luxury that we don't have enough of. Like, I get annoyed when I spend 30 minutes to an hour making a dinner that my kids refuse to eat. So putting, like, months months of time into creating a new offer and making the sales page and writing up the emails and creating the content and all of these things that go into that for it to just flop, it sucks. And I really wanna make sure that you don't have to do that, that you don't have to feel that disappointment, that frustration, that feeling of like, oh my gosh. I just wasted a ton of my super precious time on something, and it didn't pan out. So I'm going to tell you the four launch stages that you need in your Instagram launch strategy. Because, again, I really I don't want that to happen to you. It is really disappointing. You work so hard on a new offer, and so much of your time and so much of your effort goes into it. And, you know, when you're making it in your head, you're like, oh my gosh. This is just gonna be so amazing. It's gonna help so many people. I'm gonna make money. It's gonna be great. And then after putting everything all together, it just kind of flops, which is incredibly disappointing, incredibly frustrating. Those feelings are super valid, but I don't want that for you. So let's make sure that the next time you launch a new offer, your Instagram strategy is solid so that you can meet your sales. So the very first stage is the pre prelaunch stage. Alright, not the prelaunch, pre prelaunch. And this stage is mostly about getting data. Right, if you are putting a new offer out there, you wanna make sure it's something people want. It's something they need, and you wanna make sure your messaging is on point. The words you're seeing in your marketing, in your Instagram content, in your emails, on your sales page, all of that. You can get that from your Instagram content. I've talked about this before in previous episodes, but that is the main point of this stage of the launch, that market research, getting that data. So you wanna share content that is going to get you comments, that is going to get you DMs, that is going to start these conversations with your ideal clients around the topic of whatever your offer is. This pre prelaunch stage also serves as a way for you to use your content to build trust with your audience because that trust is something you're definitely gonna need if you wanna convert them into buyers. They have to trust you first. So this is a good time to share stories about your experiences with the topics, the paid points around this offer. So the 2nd stage of your launch, the first one was pre prelaunch. This one's obviously prelaunch. This stage is all about the hype. Okay? So think about when new movies come out. Were I think a big one recently was these Stanley Cups. Right? The water bottle things, the giant ones. This is not something I pay close attention to, but I think there was, like, new colors or something. People went wild. And did they just randomly drop them in stores? No. They hyped it up first just like they do with movies. Do you go to a movie theater and be like, oh, look. This new movie is playing here today. I should probably watch it. No. They're showing you sneak peeks and trailers months ahead of time. They are building the awareness. They are hyping it up so that once it comes out, people go buy it. They're not waiting until the day of. These things are piped the fuck up. You hear about them way ahead of time. You wanna do the same thing for your new course or your membership or your coaching program or your digital product, whatever it is, talk about it before you sell it. Create that hype, that anticipation. Build the awareness. When more people know about it and more people are excited about it, more people are gonna buy it. Now you don't have to do it for, like, months months, like, when movie trailers are released. But you do wanna take some time to build that awareness and make it known that you've created something that helps with this specific problem that your ideal client has. And then the 3rd stage is the launch itself. And I know you're probably like, Sydney, the whole thing is about a launch. Why would that be the 3rd one and not the 4th one? Just wait. Alright? We're gonna get there. I promise. But number 3 is the launch stage. This is where all of your promotional content goes. Obviously, you wanna sell your offer. That is what these posts do. Now the number one absolute biggest mistake that I see in people's sales content is that they focus way too much on the deliverables, like the feature of their offer, and not enough on the benefits and the transformation that it provides to your ideal client. As an example, I have a digital product called carousels that sell. It's carousel templates. Plug and play templates for each slide in a carousel and the caption and they're all promotional posts. So those are some features. Those are the deliverables. That's what you're getting. The transformation that I'm gonna talk about in my marketing when I promote it is different. Right, it's gonna be save time on your sales posts with these plug and play templates or know how to word your sales posts with these plug and play templates, things like that. These are the transformations, the benefits, what they get out of it other than just the actual thing. And the last stage is actually the post launch stage. This doesn't need to be as long as the other stages, but the post launch posts are gonna kind of just keep the hype going and also build authority. So these are the posts that you wanna share about how well your launch is, how it's helping people. Like, specifically, it's great for if you have a wait list or a round 2 or something else, maybe if that offer is still available just at a higher price or without bonuses, they can still get it through these post launch posts. And one side note I wanna mention here for all of these stages, it's not just about the posts. Okay? Your most engaged followers, your, like, hottest leads on Instagram are also on your stories. So you can use your stories to expand on this, to start conversations. Don't sleep on your stories if you really wanna maximize your launch on Instagram. Alright. So those are your 4 stages of a launch when you're marketing your new offer at Instagram. To recap, it was the pre prelaunch stage, which is for getting data market research and building trust and just, like, seeding the offer in general by talking about the topic that your offer helps with. The 2nd stage is the prelaunch stage, which is building up that hype, making people aware, creating that anticipation. And then 3 is the actual launch stage where you promote your offer, focusing on the benefits and the transformations of the offer. And then the post launch is keep that hype going and really show your authority and build that trust for a wait list or around 2 or a higher price or whatever. So now that you know the 4 stages and have a general idea of what to post in each, you might be wondering what specific posts you should be making for each of these, how many posts for each stage, how specifically to strategize your stories so you can make sure that you're converting your most engaged followers into buyers. If that's you, I have some super exciting news because I have a product called a launch content calendar that has a layout of every single post, every single story that you need for a successful launch to just blow your sales goal out of the water. And it is actually in a bundle that is going on right now called systems and workflow magic, the launch edition. So all of the resources in this bundle are going to help you just maximize your return of these launches with resources and templates and tools, all of these amazing things to make sure that your lodge is just a huge success. The total value of all of the products included in this bundle is over $3,700, and you can get access to all of them for only $97, but it only lasts from today, the day this releases, which is February 5th until this Friday, February 9th. So you're not gonna wanna miss out on this because even if you're not launching right now, if you are in the future, you can use, reuse, save these things for your future launch to make sure you're not wasting time and energy on something that isn't going to get you the sales that you want. I'm gonna put the link in the bio so you can grab the systems and workflow magic bundle so that you can get all of these resources to blow your sales goal out of the water on your next launch, including my launch content calendar. Thank you so much for listening, and I look forward to being in your ears again