Euromonitor Podcasts
Euromonitor International is your go-to for global insight, transforming data into bold decisions. From markets to consumers, we reveal the complexities of data so you can confidently lead the way. With us, you're not just growing—you're unlocking worlds of opportunity.
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Euromonitor Podcasts
Unlocking 3 types of consumers to drive brand engagement
Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.
In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.
Watch the video here
Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from our experts who share insights to help you make informed decisions