There is a LOT of hype around the Barbie movie right now, so we couldn't NOT talk about it. That being said - we're more focused on the marketing, and what we can learn from the development of the Barbie brand. What does it take to create truly engaging experiences and bring a brand back to life?
There is a LOT of hype around the Barbie movie right now, so we couldn't NOT talk about it. That being said - we're more focused on the marketing, and what we can learn from the development of the Barbie brand. What does it take to create truly engaging experiences and bring a brand back to life?