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Experience Matters
Experience Matters is a podcast brought to you by Keane. From our studios in Birmingham, Riyadh and Dubai we work with clients all over the world. Since 1995 we’ve been using insight and strategy to define, design and deliver meaningful experiences everywhere people eat, stay, work, shop and play.
Using that knowledge, we'll be talking about a new topic every episode, joined by marketing pros, interior designers, and master planners from our own talented team, as well as leading industry experts. All to discuss how brands and businesses can create successful experiences.
Experience Matters
New-To-Market Concepts: The Art of the Possible
This week Ted & Dave get together to discuss the power of new-to-market concepts (and how much fun it is to create them!) We chat through overcoming the challenge of dated concepts, filling gaps in your wider brand portfolio and when to let go & move on to something new!