EP#21 How to create a winning lead magnet Artwork

So You Want to be an Interior Designer

Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.

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So You Want to be an Interior Designer

EP#21 How to create a winning lead magnet

March 19, 2024 • Adam Scougall • Season 2 • Episode 21

Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list.

Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21.

This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.

My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.

In today's episode I cover the three ESSENTIALS you must consider before you create your now lead magnet:

1. Who do you want to attract?

- Ensure you are aiming for your niche customer

2. What do you want them to do with the info?

- Get them inspired, but also highlight the technical skills needed to be successful. This is where you can help!

3. Always have a Call To Action [CTA]

- Let the subscriber know how they can get in contact for further help, when they are ready.

Resources discussed in this episode include:
https://www.canva.com
https://www.scoreapp.com

Watch the video version of the show over on on YouTube. https://www.youtube.com/@adamscougalltv
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