Accelerate Profits: Expert Dropshipping Strategy with Joe Hides (Episode 53)

➡️ https://dropshipunlocked.com/affluent

Use the link above for Joe to complete a full brand audit of your ecommerce business, usually offered at a premium, for free. 

🗣 Hosts Lewis Smith and James Eardley are joined by special guest Joe Hides from Affluent Agency. Joe, an ex-professional skier turned entrepreneur, co-owns Affluent Agency with a mutual friend, Jordan, and has overseen over £100 million in e-commerce revenue. 

Lewis shares his personal experience working with Joe’s team and highlights their expertise in various areas including social ads, video editing, strategy, and more.

Get your copy of Lewis’ new book - The Home-Turf Advantage ➡️ https://htabook.com/?el=podcast-53-joe-hides-expert-strategies

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/pTBSTVgq9I8

---------------------------------------------------------

Topics Discussed:

★ Joe's Journey into Digital Marketing: Joe shares his journey into digital marketing, particularly focusing on his transition into e-commerce.

★ Advanced Google Ad Strategies: Discussion on advanced Google Ads strategies for high-ticket items, including Performance Max and manual targeting.

★ Facebook Ads Tactics: Insights into key components of successful Facebook ad campaigns for high-ticket dropshipping and common mistakes to avoid.

---------------------------------------------------------

For Aspiring Business Owners or Side Hustle Seekers Based In the UK…

New Book Reveals How To Launch A Low-Maintenance High-Profit E-Commerce Business Using The UK "Home-Turf Advantage”…

Click here to get your copy >>> https://htabook.com/?el=podcast-53-joe-hides-expert-strategies

---------------------------------------------------------

Links and Resources Mentioned:

Boost your email marketing with Klaviyo: https://dropshipunlocked.com/klaviyo 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Access expert data insights for your business: https://www.dropshipunlocked.com/triplewhale

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

---------------------------------------------------------

Key Takeaways:

★ Conversion Rate Optimisation (CRO): Tips for CRO in high-ticket dropshipping, emphasising outcome-based offers and broad, whole country targeting.

★ E-commerce Email Marketing: Importance of email marketing for e-commerce businesses and effective strategies.

---------------------------------------------------------

FOLLOW:

• Instagram: https://www.instagram.com/dropshipunlocked/
• Twitter: https://twitter.com/DropshipUnlockd
• LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
• Youtube: https://www.youtube.com/c/dropshipunlockedlewissmith
• Website: https://www.dropshipunlocked.com

Thank you for listening to the Dropship Unlocked Podcast! Don't forget to subscribe and leave a review on your favorites podcast platform.

Transcript

Lewis Smith: 0:00

We've got a very special guest on the podcast, Mr. Joe Hyde. Now Joe has generated over 100 million pounds in E commerce revenue.

Unknown: 0:10

The ultimate goal is to get results like as quickly as he possibly can. I think

Lewis Smith: 0:14

his expertise in digital marketing and E commerce is really going to be just what our community needs.

Unknown: 0:22

Just so you guys are aware as well, every time we look inside a Google account, I'm the number one thing we see that's just not being done properly.

Lewis Smith: 0:30

is a great guy. He always adds so much value. He's got so many insightful inputs that he can add into any e commerce business. You know,

Unknown: 0:39

the one biggest thing that for the high ticket dropshipping you want to do on Facebook is just straight off the bat. Some

Lewis Smith: 0:45

of the small tweaks that Joe shared along the way, when you implement them can lead to huge wins in your own business. Welcome to the dropship unlocked Podcast. I'm Louis Smith, the founder of dropship unlocked and with me is our College Success Coach James Adly. Now when we're not recording the podcast episodes, we're running our own e commerce businesses and helping aspiring entrepreneurs launch their own high ticket dropshipping businesses keen to build your own six or even seven figure business. My book, the home turf advantage is your blueprint for launching a profitable online store. Grab your copy at HTA books.com To date, and let's get you started. Now sit back, relax. And let's unlock your potential with the dropship unlocked Podcast. Today we've got a very special guest on the podcast, Mr. Joe Hyde. Now Joe is versus Boris, a good friend of mine. But I know you're also gonna get a lot of valuable golden nuggets from what he's got to share when it comes to e commerce specifically today. Because Joe's not got your average background when it comes to e commerce. He's actually an ex pro skier, turned entrepreneur, and now runs the affluent agency, which is CO owned by another mutual friend of ours, Jordan, and has generated over 100 million pounds in E commerce revenue. So big, big numbers that now I first found out about Joe's agency a couple of years ago now and I should add, they're not just advertising, of course, yes, they do run the ads, and they run social ads across all the different platforms you can think of. But it's more than that. They are video editors. They help with strategy. They help with email marketing, and on site copywriting. Everything from user generated content graphic design, like the full works. So really, it's a full service partner agency, anyone who's running an E commerce brand, like we are so I've had the experience in the past of working with different partners, different contractors, we've had like video editors, and so we're running our ads and all these specialists in different areas. But once I started working with Joe's team, I realized how much sense it made to have everything under one roof all managed by one team. So I really can speak from personal experience that Joe's team are incredible. And I've been blown away by the level of expertise and the professionalism and most of all the sales revenue results that they've generated. So I see them now as like an extension of my own team. And so in today's episode, we're going to dive into some ninja strategies that Joe's team affluent agency use when it comes to Google ads when it comes to meta advertising. So Instagram and Facebook ads. We'll also talk about conversion rate optimization. And we'll even get some email marketing nuggets when it comes to e commerce. If you stay tuned until the end, we've got a very special announcement and something that you could directly benefit from you got an E commerce business. So stay tuned, you're not gonna want to miss that one. Lots of really great stuff to dive into here. But before we do, Joe, welcome to the dropship unlocked podcast.

Unknown: 4:01

Awesome. Thank you so much for the intro, Louis. Really appreciate that. And yeah, great to be on the podcast. I've been watching this podcast ages you guys want like episode 50 Something now so it's obviously a big success. So congratulations on that. But yeah, thank you for having me on, guys really appreciate it.

James Eardley: 4:18

No, it's a pleasure.

Lewis Smith: 4:19

Thank you for for being on. Yeah, we're at episode 53. Now it's it's funny. Remember the day we first started, I never thought we'd get to Episode 53. So it's, yeah, it's good. Good. And we're really building up some momentum now. So I guess Joe, what would be helpful is maybe we could rewind a little bit because you've got great backstory. Can we going back in time a bit and maybe you could share your journey into the world of digital marketing and ecommerce for us? Yeah. 100%

Unknown: 4:42

Well actually met my business partner Jordan, a mutual friend of ours Lewis about six years ago when he was teaching people how to start a marketing agency as I met him, and we started just kind of hanging out collaborating and became really good friends basically. So we kind of have a bit of a service swap where I would help him record some of his YouTube videos, I have a bit of a background in filmmaking as well. And in turn, he would help me, you know, launch my own marketing business. So he got to the point where I'd scaled that six figures, we'd already got like a handful of exceptional clients that were helping massively. And we decided, Oh, why don't we just join forces here and go all in together? Forge affluent, which is now the brand that we represent. And brands just growing year on year? And yeah, we've been doing some amazing things in the Econ space really started to dial into econ, as a speciality. And now we offer that, like you said, Facebook ads, Google ads, email marketing, but you're absolutely right, we do the whole whack. So we don't just do those platforms, we do all the strategy that surrounds them, the script, writing the video editing, the graphic design, everything that a brand needs, in order to be successful, and in order to grow and scale their revenue. Yet, we're trying to build our service that's representative of that. And you know, we're even getting into the region of like helping with financial forecasting now for the Econ brands that we work with helping people build their brands or exit. And so yeah, like you said, we've done about 100 million in revenue. Most most of our clients are on Shopify, and I'm sure your students are as well, Lewis. So that's kind of the platform we're most familiar with. And yeah, that's pretty much it in a nutshell. And yeah, I'm just really looking forward to working with small, really, really exciting brands, we're very boutique agency, we're not trying to become a big corporate entity, we're just trying to give the best brands the best possible service scale, then help position sells well and ultimately sell or whatever they want to do with their business. So yeah, that's pretty much it in a nutshell. But yeah, it's been it's been a journey so far. Love

Lewis Smith: 6:39

it. And I think the the reason it works so well, and the reason that I've certainly been so impressed by the way your team operates is because you take that boutique approach, it feels very personable, it feels very kind of baked into my own business, which is how I wanted to deal with it when working with an agency, you know, I don't want it to feel like this huge corporate entity that I have to approach every time with a proposal that I can just quickly drop you guys a message on Slack, say like, can you do this on email? Can we do this on Facebook this on Google? So? Yeah, it's been really, really good. And I guess Google is probably going to be the most relevant ad platform for our members of dropship on launch when it comes to like high ticket dropshipping that we teach. So are there any advanced strategies that you could share with some of our listeners today, and that are focused around high ticket items when it comes to Google advertising? In particular, anything that kind of springs to mind that you're doing is working really well? At the moment? Yeah,

Unknown: 7:32

absolutely. Yeah. So yeah, getting straight into the strategy, stuff that and like you said, I would 100% position, Google is kind of like the most important platform that you want to track, first of all, and then I would say, you know, kind of like Facebook, and email follows that. And the reason is, is because you're at high ticket stuff that people you know, the products that people are selling, that people are already in market for, it's really just about leveraging Google ads, to get those products in front of the right eyes. That's really what this this game is all about. So if you can prioritize that, and advanced strategies on Google, and then follow that up with, you know, Facebook ads, email marketing, and a more well rounded marketing system, as typically what I'd recommend for people that are in a renewal space, and is certainly the kind of the approach that we take with your brand as well, that there so yeah, I think jumping straight into it, you know, my my first most ultimate, ultimately, important point is just be really, really specific with targeting, like it's so crucial to target the right audience meticulously, because of the cost of Google ads, and advertising in general, you want to make sure that any ads that you are displaying to people are as relevant as they possibly can. And so being as meticulous as you possibly can, with the target audience is just like absolutely key. And that just means defining what your audience is like, Who is the person that is most likely to buy your high ticket product. And then you know, putting that knowledge into place when it comes to the actual advertising itself, and targeting them specifically, as well. And this extends to remarket into. So just making sure you reengage in the users that have already shown interest in what you're selling, you know, by tailoring your audience based on your past interactions with your website, all that kind of stuff as well. So just getting really really meticulous with like your targeting both at top of funnel and bottom of funnel will just help massively basically, next thing is obviously just like smart bidding with target brands, we use smart bidding strategies all the time. So what we often do is just set up a target return on adspend. So for brands never run Google ads before and they're trying to figure out, Okay, what's the what's their ability to achieve results or x level of rise. And typically what we'll do is we'll say try and figure out what your breakeven rise is then go a few marks above that, to see if you can achieve the robust targets and the lowest levels that but if not, if you campaigns aren't spending and just ratchet your budget down just slightly, maybe like 10% every three to four days. And that will really help you to find that sweet spot where you can actually start to get sales coming through and still be profitable. And you really want to be on that cusp of like, being able to sell your product at the highest amount of volume. And in the most quantities are making sure that you're still profitable. And so ratcheting the Ross target down on one of those smart bidding strategies is just a really, really good technique, finding where that that kind of that line is really. So yeah, so just a nice easy one.

James Eardley: 10:24

Fantastic Joe Show, it's all about finding the perfect profitability level. Or to dive in a bit deeper, where you mentioned about really manually targeting the audience that you want to put your ads in front of. So obviously, we know that Google's AI machine learning is advancing all the time. But do you think that we can still manually show our ads to people better than Google can predict themselves?

Unknown: 10:45

I think it's a I think it's a balance in your account, to be honest with you, I don't think that you should give up on manual targeting. Yeah, that's my that's my honest opinion. I think p max is very much Google's flagship product, and it's going to become more and more kind of dialed in. And they're going to be able to get better and better results each time. But I don't think that we're at the stage yet where it's like scrap all the manual targeting, especially if you're just starting out and you're just like launching your account, I think it's really important for you to personally get an understanding of who your target audience is by doing that manual work, and running that alongside the p max stuff. And that is going to give you much more of a higher indication of what works.

Lewis Smith: 11:24

I totally agree on that point. And I could probably get chip in there, because I remember the days where I probably still is the case when you start a new Google Ads account. And they try and force you into I think they call it express mode, where it's like one Smart Campaign and they're just like, just click this button, enter your card details and we'll start spending for you. And it's the danger. I think with that, like you said around if you just say, hey, PII matters all I'm going to know I don't want to know how it works. I just want to know there's a blackbox there and I press the button and it brings me sales. The danger is what if it doesn't work? How do you troubleshoot if you don't understand that? And I think that's that's another part where manual comes into play. Right? And I know, I've seen that the way your team do it is certainly still have Google Shopping campaigns running. Because p max tends to absorb a lot of the retargeting sales or the sales that come from retargeting and claim that they're, you know, a at the doing of a p max campaign, when the reality is, would they have existed had you not had another campaign running? You know, it's very good at like absorbing that attribution from what I've seen. So maybe you could dive into a bit more around how performance Max actually differs from what we think of when when we talk about traditional Google ads, Joe? Yeah,

Unknown: 12:33

so how does performance Max differ? So you know, it's, it's basically automated placements and dynamic ads. And performance Max ultimately differs from traditional Google ads by essentially automatically placing your ads across, you know, Google's various platforms, including YouTube, Gmail, Google Display Network, and not just on the search results. And then essentially, Google take the assets that you provide, and dynamically create and test different combinations, you know, ultimately trying to optimize for the best performance best combination of dynamic elements, without any manual intervention on your part. And so in theory, it's a very light, you know, it's a really kind of good new system. And if AI can get it right, and like get that combination absolutely perfect every single time that it would be the ultimate, the ultimate saying, and I think that's definitely the way that Google is trying to head in this exact same on Facebook as well with something called a vantage shopping plus campaign. It's just like another way that these big platforms are leveraging AI to basically use dynamic elements to create combinations to try and basically help you guys out. But exactly like you said, Louis, what happens is, those campaigns often soak up a lot of the retargeting as well. So sometimes the numbers can be a little bit skewed. And it's difficult to tell what is actually really generating. And so doing that bit of manual on the site was find is super duper helpful. And then yeah, obviously, with p max, you're essentially relying on Google's algorithms to to, to decide the optimal bidding strategy. And we can actually find that this will take somewhat, I'd say, a minimum of 14 days really, for p max to actually start to kick in. I know, Google says that it's like seven days, but in our experience, it's actually much, much longer, at least twice as long, sometimes even longer than 14 days as well. So just being a little bit patient with it is, is definitely something that I recommend and not trying to switch it off or make too many, like, big brash changes, you know, very, very quickly. And that's easier said than done, if you're not getting results. And that's why I think manual is always a good thing to fall back on, especially if you can get results through that. And that you can really, like commit to spending a certain level of budget on your p max campaign, and hoping that's going to start mopping stuff up eventually. But yeah, you just gotta leave those campaigns a little bit longer than you really anticipate and that will really help. Yeah,

Lewis Smith: 14:54

yeah, exactly. That's something that is really common. We see from the members that we work with at dropship. Unlocks Joe is Where like someone sets their PBX campaign live. And the next day, they're logging into Google ads to be like, Okay, I had 100 clicks, where are the sales, and I think the thing that we have to remember with high ticket, the volume, of course of sales is going to be lower than if you're selling, you know, 10 pound widgets, or whatever it is, they're going to be flying out the door, when you're selling products that are like two or three guides, you might only sell like, two or three in your first week of running ads, or your first couple of weeks until you've really got those campaigns dialed in. But once you do sell one, all of the profit from that sale pays all of the ads for that that whole two weeks, right. And so it's just that patience and removing yourself from the decision making by just not watching I find this, it's easier to just not see than it is to see and not act, you know, because then you're testing your willpower just don't look

Unknown: 15:45

is so true. Like when you're selling, you know, products that are much, much lower ticket, it's quicker to learn, you can you can learn a lot quicker, because you're getting that instant feedback. And if the sales aren't coming through, or you know, that love the rise, you can you can switch it off. But typically speaking, we actually find it slightly easier to get results on higher ticket products, is just having the courage to be able to advertise for, you know, a decent period of time for p max to start working. And then exactly like you said, when that sale just committed is like all of a sudden the rise jumps up like exponentially. And then you know, if you can get some consistency there, then you know, you're gonna be off to the races with it. So yeah, that's that's 100% the case, too. I think also, just so you guys are aware as well, every time we look inside a Google account, i The number one thing we see that's just not being done properly is tracking the for some reason, every single Google account that we look into, the tracking has not been set up correctly. Like there's double tracking, there's like multiple codes on each of the pages. And there's like so many different checkboxes that we have to go back and revert to the proper standard, which I will actually, you know, for the premium members for the training after this Louis, I've got there be like a tracking checklist everyone can go through and just make sure that their account sell absolutely bulletproof basically. So it'd be really, really cool to share over the air via that's definitely like a big faux pas that a lot of people make and helps the p max massively if you can get it dialed in correctly.

James Eardley: 17:11

The most likely, Joe That's it. Yeah, absolutely, absolutely gold. And just to dial in a little bit more on Google ads, because it is the primary method for generating sales with with high ticket dropshipping. And now we're going to touch on some other points afterwards as well. But so you mentioned that setting up a performance maps campaign works well, but often concurrently alongside a manual campaign as well. Specifically, what campaign type would you like to set up? And for some contexts, say this is a new account? We've signed up with our first four or five suppliers? How would you go about setting up your your first sort of manual, Google ads campaign as well? 100%?

Unknown: 17:47

That's really good question. But I'd love to actually start that question right back at you guys. If you don't mind, like what would you guys recommend in terms of like the first one, because I know what I'd pick that I'd be really interested in what you teach as well. Yeah,

Lewis Smith: 17:58

we used to, we used to go with the approach of a manual shopping campaign. And we used to have like a three tiered structure, because you used to be able to pull out the exact search terms that are coming through those, those campaigns, find out the ones that converted abdomen as negatives so that they'd filtered through to your bottom of funnel campaign, then take those keywords and say, right, those are working well, that's an output search text ad campaigns are based around those high converting proven keywords. So it was almost like a wide net on or approach where you kind of filter the keywords down. That's changed in recent times, though, in certainly the last year, as p max has become like, yes, you may see a little bit of that early rise, because you're kind of letting the algorithm do a bit of exploring that you might block out ordinarily with negative keywords, it's getting 80% of the results, you know, for 20% of the input, and it's definitely a simpler route to get people are running with sales. And now, the way we view it is p max to start with, use that as your kind of wide net, then from that maybe branch out, potentially creating shopping campaigns using the manual, old fashioned Google Shopping, or straight to search text ads. Once you've got those high converting search terms. And with all of this, obviously there's an under layer of like retargeting on everything so retargeting across net ads whilst you're doing that retargeting across Display Network. And obviously it's retargeting being baked into p max as well. But that's the bridge we take now. And yeah, do you have any advice from that? No,

Unknown: 19:30

I think it was pretty much nailed on. I think you explained it exactly the way that I do it, to be perfectly honest with you. So it's definitely definitely teaching the right thing there. And, yeah, we see that to get like because the ultimate goal is to get results like as quickly as you possibly can. And so like structuring the account, and the way that we'll do that is is there's going to be the worst best way to do it. So no, I love that cool. Awesome.

James Eardley: 19:54

Perfect. Thank you Joe for that. So we'll move on now to Facebook ads. So using meta now to run ads on the social media accounts, so Facebook and Instagram, what do you think are the key components then for a successful Facebook ad campaign, and specifically, considering high ticket dropshipping?

Unknown: 20:12

Yeah, 100%. Well, so Facebook's changed quite a lot over the past couple of years. I mean, same as Google. To be fair, everything's like changing so rapidly as like aI becomes more and more increasingly important. And we're finding that pretty much the majority of the leverage with it used to be in Facebook ads, which was the targeting the granular level of like interest based targeting, look alike audiences, all that kind of stuff. And these really big complex account structures, we found that that's pretty much all gone out the window. And now all of the leverage is basically moved to like the creative aspects of your advertising. So it's like how your credit comes across, whether it's a video an image, like how you're displaying and communicating your value proposition through those creatives. And so really like tailoring and optimizing and focusing on the creative is the most important thing is typically where you'll see the majority of the leverage. And so that's like a common mistake that I see people still making is trying to get too granular with the Facebook targeting really consolidated account structures that are really tailored towards how Facebook's AI works. And then just hiring really good high quality creators into the account on a consistent basis is ultimately how you will scale I mean, you know the one biggest thing that for the high ticket dropshipping that you want to do on Facebook is just straight off the bat you just want to set up a dynamic product retargeting ad so if you've got multiple products on your store each want to set up a dynamic product retargeting ad, I know you already you guys already teach this, but it is by far the highest ROI action that you'll have in your Facebook account. And yeah, just just build that as like the the number one thing and you'll be good to go from there. Brilliant.

James Eardley: 21:49

Thank you, Joe. And at what point or would you say there's ever a point where you'd stray away from that and start running some cold campaigns for high ticket products on on meta? Yeah, absolutely.

Unknown: 22:00

Absolutely. So you know, ultimately, everything comes down to you know what the KPIs are that you set, right. So if you've set a KPI of like tannic rose, and you're achieving like a 1516, extra hours and retargeting, then you know, you're well above your target KPI. And so you might be like, Okay, I might start having another think about, you know, trying something that's top of funnel at this point. And, you know, my best advice, there is pretty much again, consolidated ad account, one campaign really, really broad targeting, in some cases, just salutely no interest or look alike, audience targeting at all, just completely broad to the entire country, which sounds crazy, I know. And then just, you know, filling that campaign with as many high quality ad pros can, it sounds mental, but Facebook will actually read your ad creative and look at it and scan it, and actually be able to read all the text in it and scan all the metadata. And from that creative, it will then take it and then advertise it and and target it to the most appropriate person, depending on what that creates, says, which is just absolutely wild now. So literally watch videos, or listen to them, like this AI machine or listen to them and then go right who's the person that I think might be best suited to watching this video? And then I'll target it based on that, which is absolutely crazy. But yeah, that's pretty much how it's going these days. So yeah, top of funnel, you know, broad campaign, fill it up with some really, really high quality creatives get a good offer in there as well, I you know, ultimately your offer is, you know, a layer above all of your marks it like it's the thing that sits above all of the marketing, your marketing really is like communicating your offer to the target audience? Or what is the actual offer? Is it resonating with the marketplace as well as it should do? Is it really clearly identifying the problems that that market is having and solving them? And if it is, then your ads are going to be more successful? And you can have more leverage. So yeah, interesting.

James Eardley: 23:53

Okay, so talking about creating an offer, because that's a really interesting concept to bring up. So when it comes to selling physical products, we're a little bit I think, more constrained in terms of like, the offer that we provide to our customers say we're selling barbecues, how can we go above and beyond and show that we have a better offer than other competitors that are selling the exact same barbecue? We've got some insights around how you would elevate that offer to your customers across using Facebook

Unknown: 24:20

ads? Yeah, absolutely. So even though it is a physical product, you can still rewrap it and wrap it up in different ways and present it as like you know an interesting and new and fun and exciting thing. Bundling is an absolute key element of this like the all in one barbecue set, or the man's barbecue or the ladies barbecue Bonanza or something like that, that has all of the key ingredients, not just the barbecue in there as all the key ingredients for you to have a fantastic day out in the garden or to host your family or something like that. Or something else is really about the emotional positioning of what that barbecue is basically going to do for somebody. And if you can position an offer or a package or a bundle it is really tailored to that. And then you're going to have more leverage, basically. So it's a really, really good example of an ad that we saw recently. And I don't know if you've seen this, but is the cold pods that are kind of like knocking around at the moment, you know, these, like, these plunge paws that people are putting up in the garden? Well, this is a really, really hot product at the moment. And there's people that are like whipping up businesses left, right and center trying to sell these things. And there was one company that were like, right, okay, I'm going to take this trending product, and I'm actually going to give it away for free. But in order for somebody to get it for free, so already, this is like a killer offer. But just to get in the trending product, the thing that everybody wants completely for free. But in order to get it for free, you basically have to buy another product, which is like four times the price, which is like a, like a walk in sauna type situation, which, again, works hand in hand with this cold plunge. But it's just a way of repositioning everything. So it's like, okay, you buy the sauna, which is this, this product with much higher perceived value, and you buy that, and you also get this for free, basically. So that's actually doing the purpose of doing two things. So it's actually been able to basically increase average order value by selling the sauna, which is like four times that price, but also advertising the cold plunge, because people are still gonna click on that ad, with the intention to look at the price of the cold plunge and buy that off by that anyway. But the offer is situated and positioned differently, right, standing out from the rest of the people that are advertising it. So I thought it was a really, really clever way of basically being able to, like start advertising, and really work on your offer when you feel like you're in a, you know, a saturated market. Yeah,

James Eardley: 26:35

that's fascinating. Thanks for sharing the example, Joe. And when you were setting up this campaign, so as you call it, so top of funnel cold campaign, so we're showing these ads to people that maybe have never heard of us before, would you be using the advantage shopping plus, that you mentioned before is that the campaign time that you'd be using to run one of those ads?

Unknown: 26:55

I'd say specifically, when you are, you know, first set him up setting up, I would, I would say do it manually. Again, to be honest, your advantage shopping plus campaigns similar to p max is something that you're very much you rely on, on on the AI to be able to do it. And you know, if the if the goal here specifically when you're first launching is to learn as fast as possible, what offers and what products resonate with the marketplace. And I'd always specifically just, you know, focus on on manual. And when I say manual, I still mean CBO, by the way. So that's campaign budget optimization, that's basically optimizing the top level of your Facebook ad campaign, as opposed to the ad set budget optimization. So Facebook had the ability to really take the different creatives that you got, and distribute the budget in accordance to what it thinks is going to achieve the best result. And but I'd still set it up with that, and only when you've got some good results coming through, then you should duplicate lines for an advantage shop and plus campaign and really rely on the AI to be able to scale it to the next level. Perfect.

James Eardley: 27:55

Thanks, Joe. And can you share some common mistakes that perhaps you see from people, when they're setting up their Facebook campaigns? Do you see this same issue with tracking like you're doing Google ads, or perhaps there's some other mistakes that you see more commonly within meta?

Unknown: 28:09

I think tracking is not a massive one, to be honest with you tracking is a huge one for Google, but not so much on Facebook, because as long as you know, let's say for example, you're on Shopify, and you've got the Facebook Instagram application stores on your Shopify, then it's a pretty simple integration to get that Facebook pixel connected up properly. And you don't really have to do that much. It's it's relatively hands off. But I think the one kind of the biggest thing that I see people doing these days and still doing is just having this massive over complexity of AD account, like having like 1020 30, different campaigns, and they're all of them trying to do loads of different things. And you know, the the way that Facebook learns, is by looking at a singular campaign, and with the budget that's been assigned to it, optimizing that over time, and so if you've got 2030 different campaigns in there, then Facebook's trying to optimize for 2030 different types of ad, and it's just going to be so much more difficult for it to learn. And ultimately, you really want to build an account that's consolidated and tailored to Facebook's AI and so consolidated ad account, make keep it real, real simple. That that helps massively. Also, when people are first starting out, I find that they switch ads off white way too early. You know, like Facebook is going to do a really good job of distributing the budget on the creatives, depending on what it thinks is going to do best. And so my advice there is just trust it for a little bit longer. Just keep trusting it a little bit more. And it will it will distribute it in a much better way than you cancer. Yeah.

Lewis Smith: 29:37

Yeah, that's brilliant. Thank you for sharing those tips. Joe. And I think one of the things that stands out or a couple of points actually that you've mentioned around Facebook ads, so the the bundle idea like you said I had the women's BBQ Bonanza, which by the way I think would be absolutely killer in terms of a marketing campaign. So you should definitely watch that if you're selling barbecues and what what that specific thing does. Jokes aside is it like creates, it's an outcome based off. But you know, they're not looking for the specific one, they aren't looking for the specific, they're looking for the specific product, the widget at all. But what they're really looking for is a really happy, enjoyable time with their friends, where they are the person that provides great food and everyone looks to the it's like a status thing always says like you're selling the spiritual package, aren't you? So it's just exactly like you said, as much as you can bundle in that to increase the value of the product. You're de commoditizing yourself from everyone else who's just trying to sell price and just trying to discount this one product widget to as low as they possibly can it squeeze the margin when you're doing the opposite, saying, you know, we'll give you the product for free if you buy this other thing, which by the way creates your entire sauna and cold plunge, like health experience, you know, so yeah, I love that looks really good and your advice on them targeting as well, I imagine there's some old school Facebook marketers out there who do like to have their tea campaigns in their account, with their palms sweating right now, when you told them to have one campaign and target the UK with a no, no specific interest targeting. I think there's some, some marketers panicking out there at the moment. But that's the way it's going isn't it with with AI. So its traffic is obviously just one part of the equation, we can have the best traffic source in the world, and we can be driving the best ads, it's amazing. But if we drive them to an absolutely terrible landing page, or the the conversion rate off site we're driving them to is just awful, then you still will struggle to make it work profitably. So this whole thing is a system as you know. So diving into conversion rate optimization, I know that we mentioned earlier that you guys are not just advertising agency, a big part of what you do, as well as CRO conversion rate optimization. So what are your top tips for someone who's running a high ticket ecommerce business? Like we are like drop shipping businesses? Why is CRO so crucial? And have you got any pointers for people in our situation?

Unknown: 32:00

Yeah, so this is a really good question. And you're right, it's the it's the bit that's often forgotten about as well, for some reason. As like, oh, just focus on the ads. And, you know, that's where all of my leverages, but it's like, well, the the place that you driving them to, isn't converting them. And it doesn't matter how many people driving, you're not going to make sales, right. And so it's just like the it's just, it's just a key element. Now, that being said, I do think it's more important, especially when you're testing new products, new authors to stick with, you know, testing those things in Facebook first, or you know, in Google first, and allowing those tests to really inform what you need to be focusing on in your funnel. So not trying to launch you know, 1020 different landing pages that time really testing, okay, what are people resonating with on the front end, and then using that information to inform how you build your landing pages and how you build your website and how you position the offer, when people click through, that's the better way to do it, because you're going to learn a lot quicker like that. And so yes, that's the first piece that will just get out of the way. But I think my biggest, you know, number one thing with, you know, landing pages, and CRO is just making sure that it's congruent, is making sure that there's plenty of congruency from the ad all the way through to the landing page. So using the same colors, it's the same brand white, one of the biggest reasons that people bounce off landing pages, because they've clicked on one thing with one emotion, and then that emotion hasn't been translated and follow through to the landing page. And you know, if there's a disconnect there, and that's going to be the fastest way that people turn off. But if you if you if you're invoking an emotion in an ad, and you can invoke that emotion, even more on a landing page, then your conversion rate is going to skyrocket. And it's going to hockey stick from that. So making sure it's congruent with colors with the wording that the offers, the images, the style, all that kind of stuff is just so key. And also Facebook and Google, they look at that stuff, they look at your landing page and how it connects it from your ad, and they will reward you based on that. And so if there's any kind of misalignment there, then also that means they'll do is they'll punish you, and they'll punish you with higher CPMs higher cost per clicks. And I'll make that traffic even more expensive, basically. So number one thing is congruence say number two, specifically for high ticket dropshipping, or high ticket products, in general, is just making sure that there's some good customer, customer support options, I customer support for people that are spending over 1000 over 2000 or 3000 customer support. The ability for someone to talk with you or somebody on your team, about their products that they're they're inquiring about buying is like so key. And you know, there's going to be plenty of objections that people have when you're selling a product with such a high price tag physically things around guarantees, quality delivery times. You know, is my money protected if by this all these all these different aspects. Sometimes people just need to have a conversation with someone and that can be over in some esoteric email can be over the phone, whatever it is, but sometimes people just need to have a conversation And to make sure that you know, that they're feeling confident enough to basically pull the trigger on that, basically. So, I mean, a good selection of different customer support options is is really, really important. Next one is just a detailed FAQ section. And that's basically just taking what I've just taught you, which is essentially, the objection handling aspects of why somebody wants to talk to you before they spend multiple 1000s of pounds on a product, and just listing it in a very, very easy to read section at the bottom of your landing page, which is like the most common question. So it's an FAQ Frequently Asked Questions. So really, that's an opportunity for you to identify objections that people may have, when they come through to your landing page, the reasons why they wouldn't buy and turn them into reason. Right. So it's like, oh, I don't want to buy this, because it's really expensive. And that's your opportunity to say, because it's really expensive, because it's extremely good quality, and it will last you 10, it's right, versus your opportunity to take an objection, flip it on its head and give people more confidence and give people more trust. And ultimately, your landing page is about giving people trust and about giving people confidence. And if you can get that across properly, your conversion rate again, is going to go up. And so your FAQ section is really, really powerful to basically being able to communicate with your customers, and really help them tackle their objections as well. And also, next thing is as well, specifically for high ticket, you know, all this training is tailored for super high ticket products. It's just having like an explanation video. So we did this on, you know, a couple of a couple of brands that are selling products over 2k. And we just thought, okay, what are people going to want to do when they come onto this landing page, and they're going to want to know what the checkout process is, especially if it's a complicated product, and it's going to take a while to ship, they're going to want to know and be able to visually see what their expectation is, as they go through as they buy from your store, basically. And so what we did is we just got the founder to record a quick video that says, When you get on here, all you need to do is take this, you need to put in these specifications, you need to select which shipping is best for you and get out and then give them some advice on that. And typically speaking, that really, really helps conversion as well. And so yeah, if you're selling multiple products, obviously, you don't need to do every single product, but if you're selling multiple products is usually like 20% of the products that you are selling this responsible for 80% of the revenue. So just do some really nice kind of like brief explanation stories on those product pages. And that'll really help kind of like boost confidence as well. So yeah, cheeky little tip for that. But yeah,

James Eardley: 37:27

brilliant. Thank you, Joe. Yeah, so much in there, too, for people to focus on to make sure they're sending their traffic to somewhere that can convert. So our landing pages when we're setting up Google ads, obviously, we give Google quite a lot of say in this with the performance maps campaign as to where they send our traffic. But generally, we see that they'll land on a product page. So would you say, again, with the 8020 principle that you mentioned, we should focus the majority of our attention on optimizing our product pages before looking elsewhere on the website?

Unknown: 37:56

Absolutely, yeah, 100%, wherever you're driving traffic to, you want to make sure that you try and optimize that as best as you can. Like, the purpose of a homepage on a website is again, is just to get to to increase trust about the brand, it's not to increase trust about the product is to increase trust about the brand. And so typically speaking, as long as that's got all of the relevant things on there, so all of your Trustpilot reviews, some nice testimonials, some written testimonials from people, some good high quality images, and good videos, all that kind of stuff, you pretty much check in, you're ticking all the boxes. And if your premium members as well, this by the way, I've put together a 250 point CRO checklist. So I'll give that to you guys, you know, on the next on the next bit of training, but there's gonna be like every single thing that you need to do to make sure that your CRO and your landing pages is absolutely bulletproof. But yeah, you you're absolutely right, James, you want to just try and focus on optimizing those product pages as much as you can, especially if that's where you're directing traffic to. So yeah.

James Eardley: 38:56

Amazing. Thank you, Joe, so much golden nuggets in here. It's good to go about your CRO or the website enhancement. With that in mind. So when they're not on the product page, think about how you can enhance trust for your brand for your business, whether on the product page, how can you enhance their trust for the products that they're about to purchase? I think that's going to serve you. Well. Thanks for that checklist that we're at will soon be sharing. Okay, so how important now is email marketing, transitioning away from conversion rate optimization? So how important would you say firstly, it is for an E commerce business? And then what strategies do you find most effective?

Unknown: 39:30

And it's a great question. And you know, this is kind of this is almost like the final element from a digital marketing perspective. To get econ, right. It's really just a mixture of, you know, the Holy Trinity, Google, Facebook, and email. And if you can focus on nailing those three things, yeah, tiktoks up and come in. But I'm really good friends with the data scientist at a company called triple whale, and they're like a piece of tracking software that work closely with Shopify, and he tells me all the time that all of the marketing spend is still going through Facebook and still going through Google. So don't try and get too much shiny object syndrome. And these new platforms come up and come in. And you know, if you want to get be the first to really like, nail those things, just make sure you listen to podcasts like this. Because, you know, as things emerge, Wahlberg will definitely be sharing that. And it's not like tick tock isn't up and coming. But But yeah, it's definitely not in the top three, I would, I would say at this point. So yeah, bear that in mind. And so yeah, email marketing, like email marketing is specifically with high ticket products is some of the highest leverage work that you can do. Right email is is basically a three way once you've collected someone's email, and you've obviously paid for it, email marketing is basically a free way of putting your offer in front of someone's face over and over and over and over again, without having to pay for it basically, right. So email marketing is exceptionally powerful. And specifically with high ticket and you know, drop shipping as well. We want to make sure that we're just like optimizing our emails as much as we possibly can. And so you know, there's really kind of two main buckets when it comes to email marketing flows, which are things like your welcome series, your abandoned carts, your your checkout things, and Ygritte campaigns as well. And typically, what I'd recommend is with your flow is basically building anywhere from five to seven flows. And with your welcome flow, build anywhere from like eight to 10 emails, so really, really ramp up the quantity of emails, people think that like quantity is a bad thing, quantity is actually like your best friend in all the world. And like, as long as you got good segmentation in there, you're not going to be hurt in your domain whatsoever, you just need to make sure that you keep hitting people in a variety of different ways. I we said, you know, rewrapping that offer repositioning it, you know, making it seem fun making it educational based content. And the more stuff that you can put out, the more that you can reap from your email list as well. And we'd like to say that an email should be responsible for about 30 to 35% of your overall revenue in your business. So if you can imagine if you get to the point where you do 100k a month, you should be doing at least 30 to 35,000 of that through email marketing, which by all intents and purposes, when you've got your email list, Bill is a free platform, right. So it's just all you got to do is pay for the software on a monthly basis. And so there really is a lot of profitability in email. And I know some brands that are happy to even break even on Google and Facebook, as long as their email is churning, and making sure that they're pulling in the sales, that's where all their profit lies. So don't sleep on email, it's like exceptionally important that you guys put a lot of effort into that and build up a good amount of flows, send at least three campaigns a week, and go from there. So biggest tip with that to collect emails is just make sure that you have a really optimized pop up, the best pop up that we see and this hasn't really changed for a couple of years now is basically just a mystery discount. So it's really easy to set up if you've got a piece of software like Klaviyo, or send lane or whatever, you know, email marketing software that you guys are using. Just make sure you, you get a pop up set up on your store, like as soon as you possibly can. So you can start collecting emails. And when I say a mystery discount is the best option, it basically just reads enter your email to get a mystery discount. And that's like enough, is enough illusion for people to be like, Okay, I'll just see what kind of discount is possible to be got on this on this site. And you know, when it's really high ticket, and you're giving people five 10% off, that is significant savings as well. So people are getting really, really rewarded for becoming a part of your email list. And so really incentivizing people to do that, it's not only going to be in your favor, but in their favor as well. So kind of works all the way around, which is awesome. Next kind of like more advanced tip I'd give for emails is like one of the best segmentations that we use. So you're not 100% Sure segmentation is yet is basically being able to look at an email list and divide it up based on the different you know, actions that people in that segmentation form. So you might get people that have interacted with your brand. Once you might get people have opened five emails, he might get people that have opened 50 emails, you might get people that have bought previously but haven't bought X products. And so these are all called segmentations. And it's a way of you being able to divide up people inside of your newsletter and on your email list and fire certain emails to them based on okay, like how they've identified themselves basically, and one of the biggest, like highest leverage email segmentations that we find is like a VIP system. So basically what a VIP system is, is, is there somebody that's bought from you previously, if there is put them in something called a VIP flow, which basically means that they get treated as they are a VIP to the brand. And like I said, the 8020 rule again doesn't only work with like specific products, but it also works with your audience, like at like 20% of the people in your newsletter newsletter are responsible for 80% of the revenue. So if you can separate that 20% off the top, start treating them as VIPs and really engaging them and getting them to come back and maybe win points or maybe get upsells or maybe get certain discounts or earlier access to new product launches, all that kind of stuff, your conversion rate on that segment is just going to go up dramatically. So yeah, that's like the biggest number one segmentation tip I'd give to anyone out there, set up your ERP flow as soon as you possibly can, and you'll start reaping the benefits.

James Eardley: 45:15

Fantastic. Thank you, Joe. So you mentioned sort of setting up five to seven flows initially. So obviously, the welcome series went into eight to 10 emails for that one, I imagine an abandoned cart will make up another flow. What other examples of flows? Would you recommend that people set up immediately? Yeah,

Unknown: 45:31

so welcome series, abandoned cart, and post purchase checkout, post purchase, cross sell post purchase across, I was an absolutely great one. So that's basically somebody's bought product. And you know, you know, you sell multiple products that kind of like, it's almost like the cold plunge in the sauna situation, oh, you bought a cold plunge? How about the sauna because it ties in to what the person is trying to achieve, which has become healthy, like have a good home, almost like spa experience, right. And so that's a relatable product to the first product that you tried to sell. So post purchase, cross sell is like identifying a product somebody's bought already, and then reposition another product that might support that as well. So if you guys have got merchant merchants or vendors out there that have multiple products that all complement each other, or maybe you could even use different vendors and different merchants to basically pull in and cross sell different products for a specific archetype, a specific person that's trying to achieve X result. And then your average order value, your lifetime value of your customer is just going to go up dramatically, basically. So there's loads of little tips and tricks and things you can do. Great,

Lewis Smith: 46:36

thank you for sharing those tips, Joe. And I can say from firsthand experience, like when I saw what your team were capable of with clay, VO, and like the kind of advanced strategies that they were doing there and the results that they're getting, with Klaviyo, there's an email marketing tool for us, certainly around that repeat buyers flow that I never really considered would be like, a huge source of revenue is it's fantastic. And yeah, has been a super valuable part of working with you. And also, you mentioned briefly triple Well, the tool, which I think isn't talked about too much in high ticket dropshipping. But that's really good tool in terms of tracking for cross platform tracking, like see where your ad sales should be attributed to. So whether it's to email marketing, whether it's to Facebook ads, Google ads, beyond to the timeframe, which those platforms often will let you look back on, on their with their own policies that's been super valuable. So I'll leave links to both CLEVEO and triple whale in the show notes of this episode to anyone interested in getting a free trial or a trial of one of those can have a look at. So just to wrap up today's podcast and before we dive into our private, more exclusive and in depth training for our premium members. And if you could give one piece of advice to someone who's starting out when it comes to digital marketing for their e commerce business right now, what would that be? Great

Unknown: 47:56

question. That is the ultimate question, isn't it? But it's a fantastic question. Because like, I sometimes dream about, Okay, what if I lost everything? Like how would I start all over again? And I have like one very, very clear answer to this now. And I think about it all the time. And it's got me thinking like really creative ways about different products that we can launch in different markets. But the number one thing that I always look out for is like, where is there an emerging market? Where is there a market that is on the rise that is on the build, because if you can catch a trend, or if you can catch a wave inside an emerging market, the amount of leverage and the the chance of you succeeding is far, far greater than if you're in an already saturated market or an in a diminishing market, right. So if you can find a product that is either just about to hit trend, or if you can find a marketplace that doesn't even have a product that solves that, you know, that their problems yet, then you the chances of you being able to scale with that are like dramatically higher. And so, yeah, off the back of that, you know, number one thing is just try and identify what those pain points are in that emerging market. This is a marketing is just simply the communication of an offer to a market. And then the winner will be whoever can identify the markets pain point the best and create an irresistible offer towards it, basically. And so there's some really interesting things happening and like a lot of you know, a really good way of doing market research unfortunately is just like browsing and scrolling on tick tock and seeing what people are talking about. But, you know, there's there's something that I'm quite close to at the moment, which is this kind of like this knowledge about ADHD and like how it's becoming more of a focus point. And you know, there's some people that have created like organic natural supplements for people in that marketplace at the moment that I just know are going to absolutely explode. And yeah, there's all sorts of things like that. So yeah, try and do some really good market research in an emerging market and and when you build the store, it's gonna be so much easier you can have so much more leverage there. So yeah, I'd get for that.

Lewis Smith: 49:55

Yeah, tick tock is definitely the place to get that as an emerging trends. See, see what's hot. At the moment said, great, great advice, said Joe, and lit, thank you so much for joining us today. Joe has been a real real pleasure having you on the podcast. And before jumping on the podcast, we actually asked Joe, what bonuses affluent agency could offer to listeners of the dropship unlocked podcast to ensure that they could take action and implement some of the stuff that they've learned in the podcast today. And what Joe is very kindly arranged is pretty special, especially if you already have an E commerce business up and running, I think you might find extreme value. This is a full brand audit, where they'll assess everything that you have in place already across email marketing, across your different marketing channels, your paid your organic, and really help you create a plan to take it to the next level. So I can say personally, this is the kind of thing you would usually pay an agency a lot of money for, to really dive in and give you a full audit of everything. So if you head over to dropship, unlocked.com, forward slash affluent, so a double f L U, e n t, but you use that link that's linked in the show notes below this episode, as well, a book a call with the affluent team, that specific link take you to a full in depth brand audit across all of your platforms, all of your social media accounts. So you can really identify the gaps in your current marketing strategy, and ultimately get a plan of action on how to take it to the next level. So whether you're just starting out running Google ads at the moment, or just launched Facebook ads, and you want a team of experts to dive into it and look at it, see the way you have it set up and see if there are any of those mistakes Joe talked about earlier, and really give you their take on it, plus the full plan of how to actually scale it to the next level, head over to dropship on lots.com, forward slash athlete. So Joe, thank you so much for providing so much value today. We love to have you on the podcast, and we look forward to speaking with you again soon.

Unknown: 51:49

Guys, thank you so much for having me on. I'm really looking forward to the next one hour, I have loads more stuff to share for you guys. Yeah, I really enjoyed it. Thanks for having me on. And yeah, awesome.

Lewis Smith: 51:59

One incredible conversation with Joe. That was he's a great guy, he always adds so much value. He's got so many insightful inputs that he can add into any e commerce business. So I think his expertise in digital marketing and E commerce is really going to be just what our community needs to refine their strategies and boost their overall sales as well. So well worthy of being our very first ever expert guests, I think on the dropship unlocked podcast.

James Eardley: 52:27

Absolutely fantastic first guest to have Thank you, Joe, for sharing all of those insights, really enjoyed the conversation, such a great guy and just lead with value, which is absolutely what we'd love to see. I know that his depth of knowledge on Google ads, Facebook ads, really going to make a huge difference for listeners and members of our community that are running and growing their own drop shipping businesses, as we speak. As if you like this style of interview podcast that we recorded today, they let us know by leaving a comment or like the video. So hit that like button. And that way we'll know to bring more experts on to the podcast.

Lewis Smith: 53:01

Exactly. And remember, it's not just about hearing these tips from our expert speakers like Joe, it's about actually putting them into action. So try and take what Joe shared today and see how you can apply it to your own dropshipping business because some of the small tweaks that Joe shared along the way, when you implement them can lead to huge wins in your own business. So don't forget to visit dropship unlocked.com forward slash affluent. If you're interested in working directly with Joe and having his expert team take your eCommerce store sales to the next level.

James Eardley: 53:36

Enjoying the podcast, we'd love to hear from you leave a comment or a review. And we might just feature it on an upcoming episode. Also, for detailed show notes and resources, head to dropship unlock.com forward slash podcast.

Lewis Smith: 53:50

If you found value from any episode of this podcast, please take just 10 seconds to leave us a quick five star review on your podcast app of choice. It helps us more than you could imagine. And who knows, you might just hear your comments on the show. Thanks for being part of our community. Your support helps us keep delivering a new episode every week.

James Eardley: 54:08

Now let's answer a question that we've had in from a listener. So remember, if you want your questions answered, we need to do is leave us a comment underneath the YouTube video version of this episode. And we'll answer them in an upcoming episode. So the question that we're having today, Luis is in from Sam bleh 1183. And he's asked, I need a mentor for dropshipping. Where do I start? Yeah,

Lewis Smith: 54:31

it's a bit of a minefield out there. But finding the right mentor can definitely be a critical step in your dropshipping journey. So I commend you for seeking guidance and trying to seek one out. I mean, our program dropship unlocked provides comprehensive guidance and support to serve as your mentors I'd probably recommend the first starting point if you're just starting out with this, start with my book, the home turf advantage which is available at HTA Book Two dot com. That book is packed with insights and strategies step by step plan that can really act as your guide. It's, I guess it's kind of like having a mentor in print form with that book. But also as well as the book, you actually get bonus access to some some really exciting content and a community called our dropship unlocked Launchpad community all for the price of the book, which is incredible. And it gives you access to mentors. It gives you access to people in the same position as you and who knows down the line. If you'd like to work with us directly and have us mentor you inside our main program. Then we might even be seeing you inside the dropship unlocked masterclass in the near future. But either way, you'll get a huge amount of value out of all of the steps that I've laid out in my book, the home turf advantage. Fantastic.

James Eardley: 55:45

Thank you, Louis. Yeah, you get so much out of a mentor that's ahead of you. But you'll also get a lot of people that are in the same shoes as you with the same goals. And that's what you get by surrounding yourself in a community like the dropship Launchpad. Okay, so now we'll also go into highlight a review that we've had in recently from a listener. So I'm going to read this one out. So a big thank you to Halima 2255, for sharing your thoughts in a YouTube comment. And she said, Love these episodes. They're very inspiring.

Lewis Smith: 56:13

Thank you so much for your review Halima. We're really glad to hear that you've been enjoying the podcast and feeling inspired by it as well. That's the aim of the game. Now do you want a chance to join our elite masterclass community for free? Yep, that's right for free. So if you would then simply leave us a review on the podcast on your favorite podcast platform. And you can check out episode 52 of the podcast for full details to enter that competition. Thanks

James Eardley: 56:40

for joining us on this episode of the dropship unlocked podcast. We hope you're walking away with insights and inspiration. to

Lewis Smith: 56:47

kickstart your E commerce journey. Grab a copy of my book The home of turf advantage at HT A book.com is a distilled guide based on real experience to help you build your E commerce venture.

James Eardley: 57:00

Don't forget to hit the subscribe button for more strategies and success stories.

Lewis Smith: 57:05

If you like what you heard a five star review would mean the world to us and you might just get a shout out on an upcoming episode. And finally, thank you for deciding to spend your time with us today. We can't wait to bring you more insights on the next episode of the dropship unlocked podcast.