The Dropship Unlocked Podcast

The Guide To TikTok Dropshipping With Paul Harvey (Episode 98)

• Lewis Smith & James Eardley • Season 1 • Episode 98

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🗣Hosts Lewis Smith and James Eardley are joined by TikTok marketing expert Paul Harvey. 

With a wealth of experience in e-commerce, particularly through platforms like Amazon, Paul has now shifted his focus to helping sellers harness the power of TikTok to drive traffic and boost sales.

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/wJLb4mc3m6k

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Topics Discussed:

★ Why TikTok for E-commerce: The platform’s massive user base and potential for virality. High engagement rates that drive customer interaction.

★ The Game-Changing TikTok Shop: How TikTok Shop integrates directly with content to drive sales. Comparison with other platforms like Amazon, Meta, and Google. 

★ Setting Up TikTok Shop: Guide on creating a TikTok Business Account. Tips for optimising product listings and leveraging product samples. Best practices for setting up your TikTok Shop for success. 

★ Applying TikTok Strategies to Shopify Dropshipping: How to find the right content creators to collaborate with.

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Links and Resources Mentioned:

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Leverage TikTok’s Massive Reach: With its vast user base and high engagement, TikTok offers a unique opportunity for e-commerce businesses to reach a broader audience and drive sales through engaging content.

★ Direct Integration with TikTok Shop: TikTok Shop allows businesses to seamlessly integrate their products with their content, making it easier to convert views into sales.

★ Optimise and Engage: Setting up a TikTok Business Account and optimising your TikTok Shop is just the beginning. Consistent posting, collaborating with the right creators, and staying on top of trends are crucial for success on the platform.

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★★★Dropship Unlocked - Lewis Smith★★★

🌏Watch Our Free Training ➽ https://www.dropshipunlocked.com/training?el=podcast-98-tiktok-dropshipping-paul-harvey

In today's episode, we're thrilled to have Paul Harvey with us, an expert in Tiktok marketing and the Tiktok shop. Paul has a wealth of experience in ecommerce, especially through Amazon, but now he's focused on helping sellers leverage Tiktok to drive sales and traffic. This episode is hacked with insights on why Tiktok is a game changer for ecommerce businesses. That's right. Lewis. Think it's about time that we spoke about Tiktok on the dropship unlock podcast, because it is such an upcoming sales channel for us as ecommerce sellers. So in this episode with Paul, we'll explore why Tiktok has become such a powerful platform for ecommerce and how we can effectively set up a Tiktok shop, and we learn about how we can make a real success of the platform as a whole, both with the shop and with the marketing. So with today's episode, you'll have some practical tips to walk away with so you can start boosting your sales using the Tiktok shop. Absolutely I think you're gonna find this episode incredibly valuable, especially if you're looking to diversify out your marketing strategies and tap into some new customer bases. In today's episode, we'll dive into the unique advantages of Tiktok and how it can be a significant driver for your ecommerce success. So get ready to learn from one of the best in the business and discover how Tiktok can elevate your store to the next level. Let's get started. Welcome to the dropship unlocked Podcast. I'm Lewis Smith, the founder of dropship unlocked, and with me is our client success coach, James earthley, now when we're not recording the podcast episodes, we're running our own e commerce businesses and helping aspiring entrepreneurs launch their own high ticket dropshipping businesses keen to build your own six or even seven bigger business. My book, the home turf advantage is your blueprint for launching a profitable online store. Grab your copy@htabook.com today, and let's get you started. Now, sit back, relax, and let's unlock your potential with the dropship unlocked podcast. So today, we've been joined by Paul Harvey, who is an expert in Tiktok marketing and specifically the Tiktok shop. So something that we haven't talked about too much on the podcast so far, I'm keen to dive into Paul's experience in E commerce. I know he's got a lot of experience with Amazon, but now he's focused on helping sellers to leverage Tiktok to drive traffic and sales. So Paul, first of all, welcome to the show. Thanks, James. Good to be here. Pleasure. So first of all, Paul, give us a little bit of a background to your story and what's led you up to the work that you're doing at the moment? Sure thing. So basically, I'm a long time Amazon seller, and I worn every single Amazon hat, from agency to consultants to seller to agency to memory and software, it's done a ton of things on Amazon. However, I gave up everything two years back to join the aggregator. The problem was all my clients and friends were selling up the Amazon businesses and making their retirement money, and I was getting upset, so but one thing they did do really well is the rates that purchase purchase the software which which measure all the verticals across your brand. So I look at Amazon, Walmart, Shopify everything, and saying if sales are increasingly decreasing will tell you why. And every time I ran a tick tock ad campaign, we'd see a minus spark in sales, and the main platforms like Amazon or Walmart, the problem was the software coin. That's why. And being the Amazon Seller like we have to, we have to actually know, you know, you really do. So the fact is that we the Tiktok was the only promotion running, and there was a sales increase, talking something the subway couldn't, because the software couldn't measure tick tock, which means we're effectively, we're ahead of the game. So I said that greater let's go all in and let's just go focus on tick tock. And they said, No, Paul, we're not going to do that. We're focused on buying more brands and doing this, doing that, and like they were just spinning the wheel, it would actually do anything. And then when I left the aggregator, I left there to start up my own Tiktok agency. So a long intro, but they're gonna give you a breakdown of been through everything, and now I've made the transition of Tiktok shop because we can seriously new, big bang, amazing. No, that's interesting if you're not willing to embrace new technologies or new marketing channels that it sounds like businesses are being left behind. Do you think that Tiktok for you and your experience, has been the rising power in getting more sales for ecommerce brands recently, it has been because right now, Tiktok shop is like the new shiny object, and. Everyone's flooding to it, when the problem is everyone floods to it. Everyone knows of someone that went viral, but no one knows of anyone that went viral twice. And that should tell you more than anything else, because the odds are going viral. That's a moonshot. You just had a trial and see when you land, but the odds are going viral twice, very, very, very rare. And if you have gone borrowed twice, you obviously have a system. You have a system, and you know how to do it. And I say this because every seller thinks that their brand is that they always thank for Tiktok and it will go viral and like and it won't. And also, the big thing with with Tiktok shop is that the affiliates promote the product. Now a lot of the brand owners get offended because that they say women, these affiliates do not want to promote my product, and so amazing, even though they gave for free and that they were just hurt because they take it as a personal issue. That's a thing. It really is with Tiktok shop, you have to speak to as many as for this as possible, and only then do you have a shot of going viral. Very, very rare, but you still be shocked, interesting. Yeah, I'd love to, in this conversation, talk about going viral and what an impact that can make to your business. We'll get into that. But just Firstly, we haven't talked that much about Tiktok with our Shopify Ecommerce businesses, we get our traffic through Google ads and then meta ads, mainly on the retargeting side, but tick tock is definitely something that we want to look into more. At the moment, from what you've seen and the trends. Why? Why do you think tick tock is becoming a popular way for people to find brands and start purchasing products through tick tock? The reason being is that with Tiktok, that really dialed into the Creator market, and right now, people don't trust the brand, but they will trust some random person they've never met before online, their opinion, as opposed to the brand's opinion. That's the main reason why. So the recent Tiktok shop actually Tiktok and Joe works well, is because, again, people are just speaking out products, and it comes across as authentic and genuine. That's the main thing the Tiktok shop users do see their own unique perspective of a product, then can decide works or doesn't work, all basing their opinion on someone else's opinion, which is mad, but still, it works. Yeah, interesting. I mean, it makes sense, because I think people starting to take what brands say with a pinch of salt, because they can see through the fact, there's always going to be an incentive to what a brand is telling you, but when it comes from a person and they're using the product, and also, I mean, I have to say a word about the numbers of users that are on tick tock as well. It's, it's a whole market, isn't it, that we can a whole market of people that we can get in front of, because there's literally millions in just in each individual market. It's so true. And what's crazy is every brand I work in the social care pool work with the biggest, baddest affiliates, ones with a high earning income, which are loads of followers, everything, but the likelihood of their contents performing well is the same as the likelihood of a creator that's brand new on Tiktok, some of our most popular creators have followers less than 10,000 and maybe done $100 in revenue overall. But then the one video just picked up and just performed really, really well. That's the main thing with Tiktok. It's a volume game. It's quantity game, get your product into as many people as hands as possible, and then boost their content, music ads and see where the results go. Fantastic. Wow. So it's fascinating. So just to break down what you're doing for brands, I think we can. Can we put it into two separate categories? There's the Tiktok shop, and then there's Tiktok marketing. So there's using Tiktok to get views, and then there's also Tiktok shop to actually convert customers. Do you put them into sort of two separate camps? Not really, I don't. So I've doing it some ways, that in each brand, they should be creating some content and post into their profile at least, like once a week or a few times a week. That's just good, because Tiktok loves content, so the more content there is that they perform. So brands should be posting at least a few times a week to that brand, but it's far easier to get affiliate content. So I have some brands that have a few 1000 pieces of affiliate content on Tiktok, but may only have a handful of videos on their own profile. And looking at this, people need to think that their their website, effectively, is like the proof saying that they're a real brand. Same as saying a Tiktok profile is saying It's proof that you are a real brand, because all these affiliates are talking about it. So now at least that where chapter will come back to the brand. That's the main thing. Is that I would I do about 90% affiliate. Chance and maybe take the stance of the brand's own content, because people will trust a random person's opinion over the brand's own journey. So always recommend more affiliates as opposed to your own content. Fantastic. So more user generated content, showing customers how people would interact with the products that you're buying. Fantastic. So with the marketing side, first of all, just to touch on on that. So we're talking about affiliates, and then we're talking about brand zone content. So first of all, for people that are very unfamiliar with using tick tock for advertising, what is affiliate marketing through tick tock? So the way tick tock did this is that they really created, like, a win win situation, really is, because, let's assume I'm the brand, and who are the affiliates on that Tiktok creator I'm that Tiktok affiliate marketplace, which is in Tiktok shop. You get a list of all the Tiktok creators, the Tiktok shop affiliates, I mean, and they're over, like, I think, about 170,000 and they only show you 400 at a time, so you can't burn do that everyone's sitting but essentially, I will contact you and say, Hey, this is my product. Do you want to promote it? I'll send you a sample. You then request a sample, and then, and then use them, the product in a video, then post it on your profile. But when you post on the profile, you'll have a link to my shop, where they can buy on Tiktok shop, and you get commission from every payment. The reason it works well is the average commission is 20% so you get upfront 10% for every sale that you bring in, and the brand gets the remaining 80% it works out really well that way, because the affiliates are rewarded for their great, great content, and the brand is rewarded by just getting or sales. So effectively, it works out really well because within saying to the affiliates, you know what, we really have your content, so we're going to boost it with paid ads, and then that shows to them that you're willing to put money behind their content. So then it's a win win situation. They get more views, more followers, more permission, and you, as a brand get more sales. That effectively is how affiliates work on Tiktok shop, amazing. It's fantastic, and it's great that it works through the Tiktok shop all independently within the Tiktok app. So once you've got a Tiktok shop created for your brand, you just manage all of the affiliates inside the app, and you haven't got to add all their separate plugin, anything like that to actually access the affiliates. That's handy. So actually, just to quickly cover all bases creating a Tiktok shop, I mean, how long does that take people to do for a brand owner? So creating a Tiktok shop can take anywhere from five minutes to five days. The biggest problem is, let's say you're trying to create a Tiktok shop in the US, you need to have a US, business entity, us, driver's license, us, passports, us, blood type. It's crazy, like there are Chris all these type of details, but as a fact, and 10% of the brands I work with that have all the rhythm and credentials and criteria still don't get access. The onboarding system of Tiktok is still rather painful. So go in and try. 90% of the brands get through if they have or the criteria get through within about the first attempt, it takes like a five minutes to apply, or you need a business documentation to apply, and then they come back to you and say you approved or approved, and if I approve that, say, why? So even if you do get your account this crew so taken, taken down, and you can't get it approved, they just contact their support. And when they did, IU tried it and I tried it. I have some brands that have tried but five to 10 times they got lucky on their last attempt. And painful, frustrating, but there's no way around it. Yeah, you get there in the end. So I just think how this works with the type of businesses that we run and grow on on this channel, we'd already have a legal, legal entity set up in the UK. When we first get started, we'll have a website, professional phone number, email address. Now we've got all of our driver's license, everything just as a person ready to submit. So hopefully that setting up of a tick tock shop could be done fairly smoothly for people. But there's always going to be hiccups, no doubt. But once we've got it set up, am I right in thinking, Paul, we can now sell all of the products directly from our Shopify store. We can actually sell them inside the Tiktok app. Will? We'll be able to get our feed of products submitted into Tiktok both. So you'll be able to submit your feed of products to Tiktok shopping. It should automatically create a whole post. Everything. Just bear in mind, sometimes I've seen some Shopify sites actually delete the whole listings on on Tiktok shop is because integration overrode some other type of stuff, like just bear in mind, if you're going to use it so for integration with Tiktok shop, make sure you know what you're doing, because you don't. You. You just delete everything I've seen that happen to my clients. So one thing at the very moment, but essentially, when you use Tiktok, shop with Shopify, the main thing to look at is the performance. Are you going to have Shopify before for you, or you do a three PL were you going to afford yourself? Or are you going to put it through Tiktok, where they take your stock and stand out for you, either or I know Tiktok is pushing one number of brands to use Tiktok shop, and the reason is because they offer free shipping. So might have been cheaper sometimes to use Tiktok over your BPL, but very much sharing takers out because, for example, with Tiktok shop, if they make the mess up, it's on you. Even though it's on even though they're very sick, it's on you. And one thing to bear Martin also the help dogs between each other and Tiktok is not really that helpful to bear the AMR, which should be easy process, and it can be quite painful in terms Interesting, yeah, I suppose, because it's still fairly new Tiktok shop, so there's probably still some ironing out to be done. But fortunately, with the businesses that we've got, we should have a nice, simple delivery process already set up with our suppliers, so we would generate the sales of Tiktok, but we'd probably just be able to send those orders onto our suppliers, who are already going to be drop shipping directly to our customers. And that, I guess, can all be plugged in the same way that we fulfill our orders already. We just generate the sales in Tiktok, exactly that. And the main thing is that's the hardest part, which is sort of your performance, you're good to grow on Tiktok. Fantastic. So I'm getting the feeling that the main differences between selling on Tiktok compared to generating Google ads and selling on our Shopify store is mainly due to the fact that we can put our products in the hands of real people that can show their products being interacted with, which is going to just give customers a lot more trust than just seeing the products advertised by A brand. Would you say that's the main reason why Tiktok is a different option compared to meta and Google? The second reason is that I get a lot of luck for saying this, but it's true. A lot of Tiktok users are living they really, really are. So I say that because if I see one person talking about a product. I don't care if I see a bunch of people talking about the same products, I'm going to check it out like I don't want to feel left out. That's a big thing. Bobo is a big thing on Tiktok. So the idea is to get your hand, get the plug into as many people as hands as possible as well. We'll do is, I will run a retargeting campaign. So once you see my first ad, you will see ads 2345, and six and so on again and so on. The reason being, I want the audience to think the characters go viral. It's not they just being retargeted over and over again. And the last thing is, when someone sees your video storming Italians, they already know where to order that, and they can see other people using this. And that's the main thing, is that people get a really heavy opinion about your product, and they can check it out and see what the question is about. Fantastic. I can see how it's such a compelling offer to customers compared to just seeing one Google ad or being retargeted on meta, because you're seeing videos. And then, from your point of view, if you're scrolling Tiktok, it comes up every fourth scroll. You're seeing the same product being used by somebody else. From your point of view, it's gone viral, and everyone's using the product. Yeah, I can see it. The biggest question I've got for you, Paul, is that the type of dropshipping that we do is high ticket and so our products often are an average order value of 500 pounds and above, and even the trade cost, we might get it from our suppliers for 250, pounds, 300 pounds per product. So if I was to come to you, Paul and say, let's set up a Tiktok shop, let's start marketing, get this product in the hands of affiliates, but I don't want to invest a lot of risky stock to give to affiliates, in case you don't get the sales back. How would you approach doing this sort of Tiktok marketing with high ticket businesses? So the main thing everyone needs to understand is that with Tiktok, it's quantity beats quality. For my average clients, I recommend for lower ticket products, we recommend 500 samples to send out per month. And that sounds like a lot, but think about it, 500 samples will be 500 videos. After three months, there's 1500 videos about your product. Some will perform well, most will fail, but the winter perform well, they'll make up all the losses that wears them to not do well. The main thing is there, by pushing out all that content, by pushing out all that stuff, just does grow from there. So I'm grabbing tangents here, but the original question that's gonna go back to that, because under my tangents. So with this, with Tiktok, quantity beats quality. But I. Obviously we can't give away way too many samples, because they were just bankrupt us. So that the other thing is, what you're gonna do is, let's say you sold a baby crib, for example. That's a that's hard. Tickets are the big, bulky ads and everything. Well we do first of all is look at tick tock shop, which affiliates have actually featured a ticked which affiliates have featured a baby group? And then say, okay, great, vs affiliates featured a group that this may say it was, then I will mention them and say, hey, you know what your content is, awesome, but I want to pay you to create content for us. Like the commissioner rates are normally at 20% I want to make it 30% for you. Actually, I would do whatever I can to make that offer better than the previous offer they got with the my competitor, so that there is, get there, get them to say, like, this product is better than this competitor, so and so forth. And I'll give them the sample and do that, and effectively, what I would do is go to all my competitors and try to coach their affiliates with my product effectively. That is the best thing you can do, because you end those affiliates know how to make sales in that niche I see. So instead of doing the quantity game initially, we're going to be really selective with the affiliates that we're going to choose. So we're going to find people that are already selling and already proven to be talking to people and their audiences. So would we then target people Tiktok creators with a large audience? Would that be the way to go as well, or because you mentioned before, the algorithm makes it so that you don't necessarily need a large audience with Tiktok shop? Audience stars, follower, size, meaning that thing, all my best creators have been people that have, like, a few 1000 followers with, um, hardly any sales. But then the one video picked up and did really, really well. So I wouldn't stress about orient science. Well, I would stress about is, how many sales have they actually done in your niche? That's the most important magic to take on board, perfect. And can we find out that information from the affiliate dashboard? Can we find out how, how they've been selling in the past? Yeah, yes. Again, you can see all this. They always you can see the videos. You can see pretty much everything requires a more research, but you can't see all that stuff. Fantastic. So if I was to come to you and say my average order value is 500 pounds, so I'm only willing to say, let's, let's take a gamble at this, but we'll do four affiliates. We'll invest 1000 pounds. We just need to get three or four sales to make our money back, and then to be profitable beyond that, would you then be looking to find four affiliates that are performing well already, and get the products into their hands. And then would you give them direction about the type of video to create, or would you let them decide I would I need, because it's hard tickets and well would do is I would look at all the white competitors and create a brief saying this video that that really well, because I had read and advanced this one did really well. Could that so and so forth, and basically, why charges all my affiliates, I said to them, You know what? These these products earn this much by doing this. So put your sprint on it, and Alma put money behind it as it will perform well and growth. So I recommend to everyone talking affiliates, and make them your best friend, because they will be the best marketing aspecting the whole business? Fantastic. Yeah, absolutely. I mean, it's all comes down to business relationships. If you met them, your friend, make sure they love your product, love you as a business owner, then they're going to try harder, I suppose, on that video, and promote it further on their side. So, okay, fantastic. So I'm just wondering now, Paul, if if you were to somebody's come to you like I have done in this role play situation, where I'm saying, I'm going to take a bit of a gamble as a brand owner, we're going to send four high ticket products out to affiliates to see how many sales we get back. Um, would what, what sort of success stories? Or what would you say to them to make them feel comfortable that that it's worth the gamble? I mean, have you seen lots of success from this type of, this type of marketing? Yes and no, the sense that, let's say it's 2050, cards per hour, somebody do four hours sometimes, like that's 1000 pounds. Four videos, in my opinion, is not going to work. It really works. But what's nice about Tiktok? When we start already ads, Tiktok will promote all with the ads we're pushing out. So let's say, for example, for your soul out of a baby blanket, and someone helps them, baby black kids to help our kid with restless sleep, something like that. And maybe you create a video about your baby blanket, your brand, how it cures restless sleep, but that video was two years back. What's nice about Tiktok ads that will show that video from two years back, because it answers the question that customer has. So would recommend absolutely everything, and that's what I would say, is that. Maybe right now we might see zero sales on those four videos, but the long run, you might see more sales coming in. I say this because the more content you have coming in, the better your success rates will be on things on the show interesting. No, that's that's really interesting. It's good to have the honesty about looking at it as a long term play and not to expect that money necessary to come back. Necessarily to come back immediately. And so perhaps, then for us, in our situation with high ticket products, where we won't be investing 10s of 1000s to have, you know, 1000s of products being tested and videos created, Would would you then suggest that using Tiktok ads would be a better way to go, rather than trying to work organically and trying to get a return. The reason being is that I want Emma to think of Tiktok ads as like your lever to turning sales on it all. The main thing is a Tiktok ads that just wrote all that, this new thing called GMB Max ads. Effectively what that is that's when Tiktok runs its own AI ads, AI German campaign, where it looks at all your videos, all your lives, all your content, and starts pushing it out. And then somebody else will perform some words. But generally, I'm seeing anywhere between five to 10x ROI on these ads, and almost always these GMV Max ads. Apple earned a manual ads, which is hard to admit that does. But the main problem with Max GMV ads on it doesn't tell you which video is doing well. It just tells you, here's your sales, but you don't know which window is actually doing well. So that's kind of hard to optimize, because you know what to optimize for. That being said, was only rolled out like a month ago. And what is that? What does success of these ads? I see it be rolled out more or become a stable of the whole Tiktok answer base, interesting. I mean, AI ads, it's it definitely outperforms my own manual ads in Google ads as well. So it's just going to be the way moving forward is giving more control to understanding how powerful the AI so it's interesting that Tiktok have done that already. So I guess for people then who are just thinking about getting started with Tiktok, and they know that the affiliate play might be further down the line, when they've got more capital to invest in giving out more samples than they'd run ads instead. It sounds like that's the plan. Would you then suggest that they just post content regularly so that they the ads that you set up can then pick from your content that you've already created to start running ads to those pieces of content. Exactly that. And what I would do is make sure every brand actually that reverses, reverse engineers their competitors, what videos perform best. And then what I would do is basically I would hire someone to create a video and not an affiliate. Just hire someone create a video for me. And I often try and match up the scenes frame by frame, because everyone likes to assume that Tiktok is everyone's just most original creator, but everything is just a copy of a copy. So if I see my competitors doing well, I'm just going to copy this stuff and put my spin on that. And that's effectively where that's effectively Tiktok marketing. No one admits it, but it's kind of the same thing. Everyone just copies what's going on and so on so forth. So yeah, so effectively, I would do that, if the pricing tier is an issue, then just look as a bunch of videos and just create complicated videos as similar as possible to the words that were fantastic. So it's a case of learning what's working, what's resonating with your target audience, and then putting your own spin on it, or copying it exactly to make sure that you can benefit from from what's working already brilliant. So it sounds like that could be a way in without buying loads of samples, would just be to potentially buy one of a sample for yourself, one of the high ticket products that we're selling, and either make videos yourself of using the product based on what's working already, or pay an actor, somebody that will create content, is that the way to is that the way to get started for people running high ticket businesses? Exactly that like, the more you do that, the better. Brilliant, the more the better, absolutely. So the content and quality and quantity is key, by the sounds of it, even sometimes over the quality. Just with the quality is that people have different opinions, like a couple I come from the Amazon world, where quality has to be like, top of the best quality, whereas with with tick tock, quality is debatable. Like, sometimes they're all ugly performance or winning better. Than that, curated, great content. I say this because, but two weeks back, I had a video I spent close to three to $4,000 creating. It was a kick ass venue. It really, really was awesome. However, it was just too groomed. Was too I was too curated. And when I would launch the ad, I went absolutely nowhere. And then there was some preteen that takes a bona there's like a selfie video saying, Oh, look, my study a lot being healed by the screen. Or, like, one ladder went viral, and that just crushed it. And my video meant nothing, but that's the venture event. So quality is a thing, but make sure it's Tiktok quality, not like our curated quality. No, I mean now 100% that makes perfect sense. It's like, instead of like this perfect produced, million to pound marketing to have like a TV ad. That's not necessarily what works on Tiktok. It's more like authentic videos, just people showing their opinion on a product, and sometimes with Buzz sounds of it. Would you say, Paul, that people resonate more with that sort of low produced, low, low effort, sort of content like, think about it, if you are, if you have a newborn, and you have a baby blanket with that newborn, and the newborn just, just, like, brings up and gets sick all over it. And then, if someone showed me the video of this new board being sick, and then, like, the baby blanket just cleaning it all up, as horrible as they would be to watch, you wouldn't watch it on TV when you're watching a tick tock. And back of my head, I'm like, wow, I need that baby blanket market. That's exact same mindset that most others, most audiences, will be on Tiktok, because they can relate to that person directly, whereas they can't really relate to brands. When they post up on like television ads and so and so forth, exactly, they just highlight a pain that someone's having, and shows the solution, which is all advertising is so I thought I'd ask you a few questions as well. Paul about say we're going to go down the organic route. We're not going to run out to videos. We're going to try and get them to get lots of views organically. And the million dollar question, Paul is trying to approach a video to try and make it go viral. We've spoken about learning what's happening, what other competitors are doing already and what's working. But have you got any other tips for if you were trying to get a video to really work, how would you make it go as viral as possible? So I would say the main thing is, if you can look at the Tiktok creator center, and they're telling you exactly where the most outperforming videos, like now on Tiktok, and that's a Tiktok has bought their own little chatbots into it, so you can just talk to chatbots. That chat point. So give me the most viral books the last ever days in a world. They say to you, or you can say to it like, this is my product. That's a baby blanket. Give me ideas for content to create, and so and so forth. And I'll say directing to everyone. Start off with the textile creative center, just at the starting point, and then you get to boil. Really fantastic. Paul, I think that gives people a good lot of information context as to whether it worked for their business and how they'd get started. Think there is a huge opportunity with Tiktok shop and Tiktok marketing, because it's the relatively in its infancy compared to Google ads and meta ads. I think people listening today will have come across something fairly early on compared to the masses with Google ads. So thank you very much, Paul for sharing your insights on this episode. If people wanted to learn more from you, Paul, where would you recommend that they go? So I publish everything in my newsletter, like absolutely everything, from like, the horror stories to the great stories. So check it out@rankster.co R, a, k, s, t, e, r.co, check out there and post pretty much almost every day. Is any questions? Just let me know. Amazing. We'll make sure that's linked in the description and the show notes of this episode. So thank you again, Paul for joining us today. Thank you. Good to be here. Well, Lewis, that was a very insightful episode there with Paul Harvey. It's clear that Tiktok and the Tiktok shop offer unique opportunities for ecommerce businesses to reach and engage with their audience in new ways. Absolutely, yeah, I loved Paul's emphasis on the potential for virality and the direct integration as well that Tiktok shop offers with Shopify. I think it's a fantastic platform, and one we should definitely be leveraging exactly and it's not just about the immediate sales, it's also about building a brand presence and the community on that platform, which is growing so rapidly. So yeah, just want to make sure that everyone understands the strategies that we've talked about today, and it's a bit of a fresh perspective on a new marketing channel that we haven't really got into before, and by staying up to date with these different marketing channels that are popping up and new opportunities for us, we can stay ahead of the curve as E commerce business owners, that's right, and for those looking to dive deeper into these strategies that we discussed with Paul today, combining Paul's insights with the structured approach that I lay out in My book, the home turf advantage can provide a comprehensive roadmap to success. It's all about leveraging the power of Tiktok while also ensuring that your business foundations are solid. So for anyone serious about boosting their ecommerce game, you can pick up a copy of my book today@htabook.com enjoy in the poll. Podcast, we'd love to hear from you leave a comment or a review, and we might just feature it on an upcoming episode, also for detailed show notes and resources. Head to dropship, unlock.com forward slash podcasts. If you found value from any episode of this podcast, please take just 10 seconds to leave us a quick five star review on your podcast, app of choice, it helps us more than you could imagine. And who knows, you might just hear your comments on the show. Thanks for being part of our community. Your support helps us keep delivering a new episode every week. Now, let's answer a question that we've had in from a listener of the podcast, Lewis, so remember, if you want your question answered on the podcast, all you need to do is comment beneath the YouTube video version of this episode, and it might just get answered in an upcoming episode. So that's exactly what Mike, course, has done. So Mike's question is, Hi Lewis, when setting up a limited company, would you plan for future expansion by choosing a name that's broad or go with the specific brand or niche that you're starting with, and I was specifically talking about when registering a name with Companies House. Mike, Hi. Mike, yeah, thank you for the question. My approach would be to go generic with your registered company name so that you can use it for multiple stores if you need to, or so that you can pivot and potentially change your trading name or your brand name that customers see down the line, maybe you decide to pivot after a few months and think, actually, I'm going to expand my niche in a slightly different direction. At that point, you can change your trading name, change your brand name, no problem. You don't have to go back though and change your company name, because you set it up to be fairly generic. From the outset, you'll find that this is what a lot of companies do. It allows them flexibility down the line. It keeps your business flexible. It allows you to pivot. It allows you to expand into different niches without confusion or needing to rebrand down the line. So It also prepares you for future growth as well if you want to diversify, ensuring that you keep your company name relevant and relatively generic regardless of the niche that you start with. So that would be my approach there. Michael, that helps Exactly. Yeah, great question. Oftentimes people just use their initials and retail Group Limited, um, something like that, something simple, overarching, and then all of your trading names can sit beneath that company. So now it's time to highlight a recent review that we've had in for the podcast as well. So a big thank you to Arash for sharing your thoughts in an apple podcast review. So Arash said, unlock your success with this amazing podcast. This is a gem for aspiring entrepreneurs, and it's packed with practical tips and expert interviews, a key to unlocking the secrets of successful dropshipping in the UK, in short, an essential lesson for E commerce enthusiasts. Highly recommend it. Wow. Thank you. Arash, very much appreciate your review there. Now, as we wrap up for today, one question that I have for you listening is, who do you know? Who could benefit from hearing this? Open up your phone and click share and send them a link to this episode on WhatsApp, and just say thought you might enjoy this one, that tiny gesture could be the thing that changes the direction of their life for the better. Thanks for joining us on this episode of the dropship unlocked podcast. We hope you're walking away with insights and inspiration to kickstart your E commerce journey. Grab a copy of my book, the home of turf advantage@htabook.com it's a distilled guide based on real experience to help you build your E commerce venture. Don't forget to hit the subscribe button for more strategies and success stories. And if you like what you heard, a five star review would mean the world to us, and you might just get a shout out on an upcoming episode. And finally, thank you for deciding to spend your time with us today. We can't wait to bring you more insights on the next episode of the dropship unlocked podcast. You.