The Beauty Biz Pro Podcast
Welcome to The Beauty Biz Pro Podcast—your ultimate destination for all things beauty industry marketing! Join your host, Jake Randolph, a renowned beauty industry marketing expert, as he takes you on a journey through the world of beauty business growth and success.
Are you a beauty professional looking to elevate your brand, expand your client base, and increase your revenue? Jake Randolph has got you covered. With a wealth of knowledge and experience in the beauty industry, Jake is here to share insider secrets, expert advice, and game-changing marketing strategies tailored specifically for beauty professionals like you.
In each episode, Jake sits down with industry leaders, successful salon owners, makeup artists, estheticians, and other beauty industry experts. Together, they dive deep into the latest trends, innovative marketing techniques, and proven business strategies that can transform your beauty business from a dream into a thriving reality.
Whether you're a seasoned beauty entrepreneur or just starting your journey in the industry, The Beauty Biz Pro Podcast offers valuable insights and actionable tips to help you navigate the competitive beauty landscape with confidence and finesse. From social media marketing to branding, customer retention to pricing strategies, this podcast covers it all.
Tune in and get ready to unlock the secrets of success in the beauty business. If you're passionate about beauty and eager to take your beauty business to the next level, then this podcast is a must-listen. Subscribe now and let Jake Randolph guide you on your path to becoming a true Beauty Biz Pro!
The Beauty Biz Pro Podcast
How to Attract 40 PMU Clients Per Month | Ep 17 The Beauty Biz Pro Podcast
Tony Cruz Interviews Christine - PMU Artist & Educator
In this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.
Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base through word-of-mouth. Her approach was all about focusing on content creation and referrals. Some of her key strategies included:
- Offering free touch-ups to clients who referred 2-3 new customers.
- Dedicating time each week to work with content models and generate valuable content.
- Building strong client relationships by offering exclusive discounts to content models instead of slashing prices.
Now, Christine educates others through her lip blushing classes and continues to create high-quality content, empowering beauty pros to maintain their standards while growing their brand.