AdVenture
Welcome to AdVenture, the Amazon Ads and e-commerce growth podcast by BidX. This show goes beyond numbers and profits — it’s about the visionaries, Amazon sellers, and brand builders who have scaled their businesses, mastered PPC, DSP, and AMC, and navigated the challenges of today’s digital marketplace. Each episode delivers actionable strategies, expert insights, and inspiring stories to help you accelerate your Amazon advertising, optimize performance, and leave your own mark on the e-commerce landscape.
AdVenture
S4 E3 Part 3 Scale Summit: AdCelerate Every Stage with Amazon Ads with Joie Roberts
Summary
In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions.
Takeaways
Creating demand instead of just capturing it is crucial.
There are five levels of audience awareness that require different messaging.
Unaware audiences need curiosity and emotion in ads.
Problem-aware shoppers need moments of realization to make a purchase.
Solution-aware audiences require education and comparison.
Product-aware buyers need proof and urgency to buy.
AI can help create content quickly to meet audience needs.
Optimizing for AI and human engagement is essential for conversions.
Understanding customer behavior through data can improve listings.
The future of advertising is about relevance and emotional connection.
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