Cult of Brand
Dive into the "Cult of Brand" podcast, where brand creatives and cult scholars unravel the mysteries behind iconic followings. Explore the parallels between cult devotion and brand allegiance, sipping from the cup of forbidden knowledge in a realm where the Kool-aid flows freely, revealing the secrets of brand strategy and psychological allure.
Cult of Brand
Marcus Collins and the Cult of Culture
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Will Mayer & Alyssa Bonnano
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Episode 4
This week we're joined by Marcus Collins, author of the best-selling book, For The Culture. We dive into the realm of how brands can truly transform themselves, and what the relationship is between culture and human behavior.
