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SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Cut Off Her Own Lashes Live Online and Built an 8 Figure Business in 2 Years with Kasey from Xali Organics
Welcome back to SHE-Talks E-commerce! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, and going viral with the infamous 'lash chop' moment. If you're looking to get the real, unfiltered scoop on growing a brand, especially in the e-commerce and beauty scenes, this episode is a must-listen.
Key Takeaways
- Keep It Real: Kasey shares how staying authentic to her brand values, even on a shoestring budget, made all the difference.
- Think Outside the Box: From DIY branding to daring marketing stunts like the 'lash chop,' Kasey proves that creativity trumps budget every time.
- Viral Magic: Learn how a bold move, like cutting off your eyelashes, can skyrocket your brand's visibility and build trust with customers.
- Growing Pains: The discussion covers the ups and downs of scaling production and ensuring quality, highlighting the importance of the right partners.
- To Retail or Not?: Kasey talks about weighing the pros and cons of taking Xali Organics from a strong online presence to potential retail expansion.
Notable Quotes
- "Being scrappy isn't a bad thing; it's about getting your idea out there and refining it as you grow." - Kasey
- "Our business growth wasn't planned, but once we started, we saw the potential and kept pushing." - Kasey
- "Success for me is waking up and loving what I do every day, and providing that same environment for my team." - Kasey
Sponsored by:
Locad: Locad is your trusted SHE-com partner for e-commerce success in fulfillment. With their seamless fulfillment process, Locad lightens your workload and supercharges your productivity. Covering everything from pick, pack, and ship, Locad has you covered every step of the way. Head to golocad.com to learn more about scaling your business further.
Additional Resources
- Xali Organics Website: xali.com
- Follow Xali Organics on Instagram: @xaliorganics
- Get Tickets for SHE-com Live: Join us for an epic event packed with inspiring speakers and the chance to connect with fierce women in business.
Loved this episode? Want more tips and tricks for blowing up your e-commerce brand? Slide into our DMs on Instagram
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.