SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Stayed True to Her Roots and Landed in 800+ Stores with Katherine from People Haircare
In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry.
From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values.
Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!
We dive into:
✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start.
✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare.
✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare.
✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market.
✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence.
✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
- Visit People Haircare to explore their range of hair products.
- Follow People Haircare on Instagram for the latest updates and inspiration.
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.