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SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
Why SHE Said Goodbye to Priceline and Hello to E-commerce Growth with Renee from Cinch Skin
In today’s episode of SHE-talks E-commerce we have a ripper of a chat with the incredible Renee Moore, founder of Cinch Skin.
Renee’s story begins with an idea that many thought was impossible—a 5-in-1 beauty product. Faced with scepticism from manufacturers who couldn’t understand why she’d want to sell one product instead of five, Renee persevered, got her product made, and successfully pitched it to Priceline, securing national distribution.
But the story doesn’t stop there. Renee realised that relying on one major retailer for 80% of her business was risky. So, she made a gutsy decision to pull Cinch Skin out of Priceline and shift her focus to direct-to-consumer (D2C) sales through her e-commerce website. The results? A whopping 43% increase in sales, with 80% of the business now coming from D2C and only 20% from wholesale.
Join us as Renee shares her journey, the challenges she faced, and the strategies that led to her remarkable success.
We dive into:
✨ The Big Idea: How Renee came up with the concept for a 5-in-1 beauty product and the challenges she faced in getting it manufactured.
✨ Pitching to Priceline: The story behind how Renee got her innovative product ranged nationally
✨ The Bold Decision: Why Renee decided to pull out of Priceline and shift her focus to D2C sales, despite the risks.
✨ E-commerce Success: How Cinch Skin’s e-commerce sales have grown by 43% since making the switch from wholesale to D2C.
✨ Lessons Learned: Renee shares valuable insights on the importance of diversification and building a strong D2C channel.
Tune in to hear Renee’s inspiring story and learn how strategic decisions can transform your business!
This episode is brought to you by ShipStation
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Resources and Links:
Visit Cinch Skin to explore their range of skin care products.
Follow @cinchskin on instagram for their latest releases and advice.
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.