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SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Built a Thriving Brand While Keeping Production Local with Fleur from Leina and Fleur
In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.
Fleur shares the secrets behind their weekly capsule collections of limited edition clothing and how they’ve built a loyal customer base with over 25,000 glowing reviews placing them in the top 1% of JudgeMe company websites in Australia.
But it’s not just about the numbers. In today’s episode, we also explore the challenges of managing a business partnership, recognising when it’s time to part ways, and navigating the overwhelming aspects of running a successful fashion brand.
We dive into:
✨ The Numbers Behind the Brand: How Leina & Fleur produce 35,000 garments annually, all in Australia, and what it takes to maintain such a high standard.
✨ Weekly Capsule Releases: The strategy and creativity behind releasing limited edition clothing collections every week.
✨ Building Customer Loyalty: The importance of reviews and how Leina & Fleur achieved over 25,000 reviews with a 98% retention rate.
✨ The Reality of Business Partnerships: Fleur discusses the highs and lows of working with a business partner and the process of exiting a partnership when it’s no longer working.
✨ Handling Overwhelm: Tips and insights on managing the pressures and challenges of running a rapidly growing fashion label.
Tune in for an episode packed with insights on fashion, business partnerships, and the art of building a successful, sustainable brand in today’s competitive market.
Resources and Links:
Visit Leina & Fleur to explore their range of products.
Follow @leinaandfleur on instagram for their latest releases and advice.
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.