.png)
SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Used Feedback to Fuel Product Innovation & Build a Multi-Million Dollar Biz with Clare from Bon Maxie
In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.
During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find her other earring to developing functional yet fashionable solutions that solve everyday problems. Clare dives into the challenges of growing Bon Maxie while balancing life as a new mother, dealing with her son's health complications, and managing a fully remote team.
We also get a behind-the-scenes look at Clare's website strategy, the importance of showing products in action, and how being the face of her brand has deepened the connection with her customers.
We dive into:
✨ Product Development with Purpose: How Clare involves customers in the product creation process and why listening to their feedback is essential to Bon Maxie’s success.
✨ Remote Team Management: The pros and cons of leading a fully remote team and the flexibility it offers for both Clare and her staff.
✨ The Power of Being the Face of Your Brand: Clare discusses how showing up authentically on social media has helped build customer loyalty and trust.
✨ Stock Challenges: Navigating the balance between producing enough to meet demand and avoiding overstock, and the lessons Clare has learned along the way.
Join us for this insightful conversation filled with actionable tips on product development, e-commerce strategy, and balancing motherhood with entrepreneurship.
This episode is brought to you by ShipStation
Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!
With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster.
Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!
Resources and Links:
Visit Bon Maxie to explore their range of products.
Follow @bonmaxie on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.