SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How THEY Turned a PR Fail into Content Gold and Built a Worldwide Brand with Jess and Stef from TWOOBS
In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.
The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They candidly discuss the lessons learned from opening a bricks-and-mortar store in Byron Bay and how they navigate the challenges of growing a business without compromising their values.
You'll hear about:
✨ The early days: How TWOOBS was launched guerrilla-style at New York Fashion Week, and what that taught them about brand storytelling.
✨ Bricks vs. Clicks: Why running a physical store is completely different from an e-commerce business, and the hard lessons they've learned along the way.
✨ Building credibility: How getting stocked in major retailers like David Jones helped establish their brand, and why they ultimately returned to a DTC model.
✨ Sustainability with fun: How TWOOBS stays true to its eco-friendly, vegan roots while keeping the brand playful and accessible.
✨ Work culture wins: The benefits of implementing a four-day work week and the importance of creating a happy, healthy workplace.
✨ Global ambitions: TWOOBS’ trials with expanding into the US and UK, and how they’re finding the right international market fit.
This episode is packed with actionable insights on brand building, sustainability, and navigating the ups and downs of entrepreneurship from two inspiring SHE-compreneurs. Jess and Stef's story is a perfect reminder to balance business growth with personal fulfilment.
This episode is brought to you by MYOB
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Resources and Links:
Visit Twoobs to explore their range of products.
Follow @twoobs on instagram for their latest news and releases.
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.