SHE-TALKS with Lisa Jones

How SHE Walked Away From Shark Tank and Built a $10M Brand on Her Terms with Annabel Hay from CLUTCH Glue

SHE-com Season 3 Episode 1

In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager. 

You’ll hear about:

✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key.

✨ The Shark Tank experience: How Annabel secured the "best-ever pitch" on the show, but rejected the deal off-camera - and why it was the right move.

✨ Retail realities: The surprising lessons from working with Priceline, Woolies, and navigating big-box retailers.

✨ Bootstrapping and balance: Why Annabel worked full-time for years while investing $160K into developing her brand.

✨ The highs and lows of self-employment: The unexpected challenges of being your own boss and managing work-life boundaries.

✨ Crushing it on Amazon: How the US market is taking off for CLUTCH, and why Annabel underestimated Amazon's power.

✨ Mindset & resilience: How to handle stress, setbacks, and keep pushing forward in business.

Annabel’s journey proves that success isn’t just about having a great idea - it’s about persistence, strategic thinking, and being brave enough to take risks. If you have a business (or are keen to start one), this is an episode you can’t miss!

Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women in the e-commerce space!

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

🔹 Follow CLUTCH Glue on Instagram & TikTok: @Clutch_Glue

🔹 Follow Annabel Hay on Instagram: @Annabel_Hay

🔹 Check out CLUTCH Glue: www.clutchglue.com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

  • If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
  • Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
  • Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.