SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
What SHE Believes is the Untapped Goldmine Brands Are Missing Out On with Athena Severi from Titan Network
Can you really quit your job, sell headbands online, and build a global empire?
In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.
Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.
Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.
What You’ll Learn in This Episode:
✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband)
✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start
✨ Why “boring products” can make millions with the right branding & entertainment strategy
✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips)
✨ Why building a business is about more than money - it’s about living beautifully
From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.
Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.
Resources and Links:
Follow Athena Severi @athenaseveri
Visit Titan Network: www.TitanNetwork.com
Learn more about China Magic: www.ChinaMagicTrip.com
Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co
Join the SHE-com Community HERE
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.