SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Built an 8-Figure Brand by Saying Yes to a Sliding Door Moment with Catherine Dix from Waterdrop
What happens when a sliding door moment turns into a game-changing business opportunity?
In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said yes to a high-stakes joint venture…and never looked back.
From phoning her first 20 customers to spearheading a collaboration with Novak Djokovic and the Australian Open, Catherine shares what it really takes to build brand trust, scale D2C and grow a values-led community in a new market. If you’ve ever wrestled with self-doubt, shiny object syndrome, or retail FOMO, this one’s for you.
What You’ll Learn:
✨ How a chance coffee chat led to a joint venture with a global brand
✨ Why Catherine obsessed over customer service (and still reads every Facebook comment)
✨ What makes Waterdrop’s Australian Open and Novak Djokovic collab work
✨ How she balances brand control with growth
✨ The power of saying no to distractions to stay focused on long-term goals
✨ What’s working in their paid ads strategy (and why they haven’t rushed influencer marketing)
Love this episode?
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Resources and Links:
Follow Waterdrop ANZ on Instagram → @waterdrop.ausnz
Shop hydration cubes & bottles → waterdrop.com.au
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co
Join the SHE-com Community → SHE-com
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.