SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Built a Multi-Million Dollar Brand From Her Kitchen Counter with Melissa Clayton from Tiny Tags
What if building a multimillion-dollar brand didn’t require raising capital, running ads, or selling your soul to scale?
In this heartfelt episode, Lisa sits down with Tiny Tags Founder Melissa Clayton to unpack how she turned a necklace made on her kitchen counter into a multi-million dollar brand sold in Target stores across the US.
Melissa opens up about bootstrapping the business while raising three boys, the early moments that shaped her brand voice, and how she leveraged organic content and community to grow without outside funding. She also shares the truth behind sustainable success, redefining ambition, and building a brand that makes meaning - not just money.
From DMs that changed her life to the power of knowing your “why,” Melissa’s story will inspire you to dream bigger, act bolder, and build a business that truly matters.
What You’ll Learn:
✨Why Melissa turned down Target in 2017…and why she said yes five years later
✨How she scaled Tiny Tags without debt, funding, or paid ads
✨Why community-first businesses win - and what that actually looks like
✨The magic of press, persistence, and DMing like a boss
✨How to stay in your lane, know your speed, and define your own success
Love this episode?
Follow SHE-talks for more real conversations with powerhouse women building meaningful brands.
Resources and Links:
Shop Tiny Tags → www.tinytags.com
Follow Tiny Tags → @tinytags
Follow Melissa → @melissarclayton
Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co
Join the SHE-com Community
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.