SHE-TALKS with Lisa Jones
Looking for your new Biz Besties?
"You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those."
Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further.
No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way.
Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity.
Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms.
Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
SHE-TALKS with Lisa Jones
How SHE Turned Teenage Breakouts into a Multi-Million Dollar Brand with Fiona Frills from Frilliance
What do you get when you combine a pre-teen YouTuber, a breakout moment (literally), and a big vision for Gen Z skincare? You get Fiona Frills - founder of Frilliance and one of the youngest beauty entrepreneurs shaking up the industry.
In this week’s episode, Gabi Saper steps in for Lisa Jones to interview Fiona about her incredible journey - from filming videos at 10 years old to building a multi-million dollar teen beauty brand with a fiercely loyal community and viral social strategy. Fiona gets real about being legally blind in one eye, living with ADHD and dyslexia, launching into Walmart (and being deleted), and why she’d choose community over retail shelves any day.
Whether you’re a founder, creator, or brand-builder, this is your inside look at how Gen Z is changing the game - and why authentic connection, digital products, and relentless belief in your vision matter more than ever.
What You’ll Learn:
✨How Fiona turned a skin problem into a purpose-driven teen beauty brand
✨What it was really like to get into 1,000 Walmart stores… and then be deleted
✨Her strategy for building community-first content that actually converts
✨The power of resilience, dyslexia, and doing things your own way
✨Why TikTok virality is great - but owning your customer connection is better
Love this episode?
Follow SHE-talks to hear real, unfiltered stories from powerhouse women building global brands their way.
Resources and Links:
Follow Fiona: @fionafrills
Shop Frilliance: frilliance.com
Follow Lisa Jones & SHE-com @lisajones_co and @shecom.co
Join the SHE-com Community
Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.
WANT MORE:
- If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
- Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
- Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.