041_Elevating Maternal Health: Denika Moore’s Journey in Healthcare Entrepreneurship

Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Denika Moore, CEO of Mothers With Attitude, LLC

Summary:
In this candid and inspiring episode, host Jarvis T. Gray welcomes Denika Moore, founder of Mothers With Attitude (MWA), a unique organization dedicated to supporting families—especially those impacted by addiction, incarceration, and health inequities. Denika opens up about her personal journey from addiction and family loss to becoming a champion for maternal health and reentry support, particularly in Black and Brown communities.

Key Discussion Points:

• Denika’s Origin Story:
  • How her own struggles and experiences in addiction, loss, and recovery inspired her to launch Mother With Attitude, LLC.
  • The importance of lived experience in connecting with and advocating for her clients.
• Values and Mission:
  • Integrity, empowerment, respect, and holistic, judgment-free care.
  • A deep commitment to meeting clients where they are and supporting both individuals and families through pregnancy, addiction, and reentry.
• Business Strategy & Goals:
  • Desire to reach more Black and Brown communities and bridge resource gaps in places that lack access to holistic maternal and family support.
  • Building a sustainable model by leveraging both non-profit grants and for-profit Medicaid billing, as well as establishing strategic partnerships and sponsorships.
• Overcoming Barriers:
  • Navigating challenges of competition with larger organizations that have shifted focus away from personal mission to profits.
  • Creative grassroots approaches to obtaining resources, such as securing donations from retailers and leveraging grant support for clients.
• Marketing Insights from Jarvis:
  • The power of marketing a movement, a lifestyle, and a transformation—identifying which resonates most with Denika’s mission.
  • Finding a clear market-dominating position by articulating the unique problems MWA solves for specific communities.
  • Building a client ecosystem and pursuing aggressive sponsorship goals.
• Actionable Advice:
  • Tips for building strategic partnerships, setting up a CRM, leveraging drip campaigns, and structuring both grant and sponsorship outreach.
  • Being clear on client avatars (who is served, how, and by whom the services are funded).
  • Developing packages that clearly communicate the distinct value MWA brings.
• Personal Reflections:
  • Denika’s courage and passion for helping others, especially mothers facing adversity.
  • The importance of building community, teaching next generations, and prioritizing impact over profit.

Connect with Denika Moore & Mothers With Attitude:

• Doula & peer mentorship services for justice-involved families and those impacted by addiction.
• For partnerships, support, or service inquiries, reach out via community networks or look for MWA in maternal health directories.

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Transcript

0:56

Hey, everyone. Welcome back to the another episode of the Excellence in Healthcare podcast, where today we are going all in with another one of our business coaching conversations focused truly on excellence in healthcare entrepreneurship. And today, joining me is Danika Moore, CEO of Mother With Attitude llc. Danika, how are you doing today? I'm doing great. I'm blessed. I'm happy to be here. Thank you for this opportunity. Well, thank you for saying. Yeah, you know, we. We had a very short conversation just to try to pull you into this to the podcast here and was truly inspired, Danika, with everything I learned about you in that quick moment, and I would love to start the show off that way. We'd love to get you to share a little bit about yourself and tell us what led you to starting your own business. Okay. I started this back in. Well, last year, I started my business. What led me to start it is because I can identify. And I had my own. How do you say it? I had my own things in life that caused me to realize, okay, you know, I'm going through this, I'm going through that. I have a voice. I can be. You know, I'm advocating for myself, I'm advocating for other people. And I knew that that would lead me somewhere one day. So I decided to start Mothers with Attitude, mwa. And then growing up in California. If, you know, you know. Yeah. So, you know, it's just a strong. It's not a mother that has an attitude, but a mother that loves strong, just like a father that loves strong. There's no bias with my company. I help families across the nation, people that's in prison. So it's everywhere. All right, well, give me a little bit more. So tell us about your background. Okay. I mean, and truly, maybe one or two of the things that inspired you to take the step. Because I'll say, just in my journey, you know, as a business owner, and specifically a business owner in the healthcare space here, it's not for the faint of heart. Right. It. It takes a lot to get going, to build a reputation, to get the clients, et cetera. So just for my audience, because our audience is a really unique mix of healthcare administrators and leaders and even clinicians and practitioners. So, yeah, we'd love to just have them understand, like, the mindset of what really drives entrepreneurs. So, yeah, I want to dig in a little bit more before we get into some of our strategy talk. Okay. So I started off as a NICU peer recovery coach for Northeast Georgia Hospital. I don't want to kind of jump the gun, but before then, I was in addiction. I was in addiction for about two years. I faced challenges in my addiction. For me, I was a functional addict. And then I went into a program. I joined this program because at that time, my children also was removed from my custody. And then I and my husband went through the program, and eventually we graduated and we applied those tools to our life. And then I was, you know, offered by one of my friends, my good friend. She was like, well, hey, Danika, you know, you want to come over and, you know, be a NICU peer recovery coach? Because I think you'll be great now at this time, I was like, I don't know. I'm just graduating. You know, it was just a lot going on at that time. And she knew I'd be great because I did lose my son, you know, 2018 as well, from SIDS. So I ended up joining, and I became that NICU peer recovery coach. And so I dealt with moms that were in addiction, moms that had previous addiction, that were babies that were in withdrawal, things like that, to try to walk alongside them and give them that hope, get them into rehabilitation centers and things like that. Eventually, I wanted to move up in my life and elevate, and I did that. I became a forensic peer mentor, which I can go into the prisons now. At this point, the job that I was at, they didn't like it. They was like, oh, well, we're going to have to let her go. Even though I made an impact with the job I was at, you know, I had a lot of success stories. Raphael Warnock actually came to the intensive care unit to interview one of my peers, and it was because of me and her, you know, and the things that, you know, she fought for and, you know, I don't know. I guess they didn't want, you know, me to take credit for that or me to even be there. But I showed up anyway because this is my piece, and I watched her journey. I have a heart for this. This is my ordained, ordained mission. I always say God sent me here for a reason. And so that's why I decided to start my own. I was like, well, hey, you know, I have, you know, I get out there in the community. I have a lot of people that respect me in the community. I have a lot of resources. Why not, you know, nice, Perfect. Well, and if you could give us an overview in terms of the actual services that you provide. And I always love to ask this, but what do you feel kind of makes you unique with the work you're. Doing, because they don't. They don't have a doula that specialize in forensic peer mentorship. Certified addiction specialist. I'm trauma informed care as well. I'm whole health management. And I think that was what makes me special because it never has been done before, not with a doula. Now, separate entities, you do, you know, you divide it separately. But with me, I do it all in one. So I think that that's what makes me unique. And I have lived experience, so I can relate. And I get a lot of my clients, a lot of my peers that are willing to open up, just being real and being authentic. I think that takes me far and takes the business where it needs to be. All right, fantastic. And again, before we even jump into business or strategy talk, what are some personal values that you have, you know, just in your own personal life that you also blend into your business practices? How are you connecting the dots? Integrity is big one. Empowerment is another one. I wrote a lot of these down. I'm just going to give you a brief. So I would say respect making holistic, continuous support for individuals and family during pregnancies, during addiction, during, you know, reentry and things like that. And just, I mean, the whole nine. Understanding a person and meeting them where they're at, and no passing judgment. I think that's a big thing. Nice. Well, and especially with the work you're doing, I mean, judgment would deter anyone from ever wanting to talk to you. I love what you said. And you know, that question is always important to me because unlike large organizations, when we're talking about small business leaders like ourselves, our values for the business tend to be the values that we just lead with on a personal basis. You know, personal, daily basis. So, yeah, no, Denique, I always love to just kind of get into the mind of an entrepreneur. Of course, I want our audience as they listen to this conversation to. To really appreciate what you're doing, but also why you're doing it and how you're doing it. So let's talk about goals. So, you know, my promise to you is that in this conversation, I want to understand your goals, maybe one or two goals that you're trying to achieve over the next year. And then, of course, what are some of the barriers or challenges? Because that's the real goal for today. We're just going to come up with as many ideas as we can to serve you and help give you some ideas to take more steps forward. Okay. A lot of my goals are to reach nationwide. I would say that will probably be One of my biggest goals, to build those partnerships, to get those stakeholders to understand what I'm trying to do and that it's needed, especially in the black and brown communities. My challenge really is going against, I guess, these bigger companies. I always said, okay, when I do this work, and when I was working back then with these companies, I seen that they was turning into corporate. I'm like, okay, we're starting to lose the momentum of who we are and what is our mission, because now it's about money, you know, instead of about the people. I remember I used to. We had a fund that we'll go through to with Amazon, and I'll be the only one when I got there that used that fund for moms getting them, you know, their strollers, their. Their car seats, their necessities for their baby before they have them. And they said, well, you're the only one that ever used them for these many years. Y' all have been started, and I'm the only one. And I. I felt good about that, but I was like, well, what is everybody doing? You know? So when we started to run out because of me, of course, I went out there and I went to Target. I said, well, we're a nonprofit. Yada, yada, yada. We need some help, you know, with some baby items, with, you know, mom's stuff for birth and milk and things like that. They was able to get us that. That funding. It was $500, but it was something. And I brought it back to the company. I'm like, we got some more funding. It may not be a lot, but here we go. Here's something. I mean, I remember Jeremy. I'm gonna say his name. He said, oh, well, that's not a lot, but I guess, you know, I'll know how to do it when, you know, I get my business. I said, well, how ungrateful. It's not for you. It's for the mission. And I knew right then I said, yeah, this ain't for me. All right, well, so just I want to make sure I'm hearing you right. Cause, all right, I'm over here taking notes. Just so you know, you'll find I. I always have to make sure. I kind of keep. You know, I don't want to keep you on here for, like, an hour, two hours, but my brain's already kind of churning up a few things for you, Danika. Um, okay, so right now you're in Gainesville, Georgia. Yes. Local impact for the most part. But one of the goals is to continue to make That a national impact over time? Yes. Then one of the goals, or excuse me, one of the. Some of the barriers to challenges is just competing with some of the larger groups that might be a couple of steps ahead of you or a couple of levels bigger than you. And then some opportunities around sponsorship or other funding opportunities. Right. Teach me this really quickly. Are you a for profit or a non profit? Not for profit. Both. Okay. All right. So then you have kind of the two legs ended up in your business. Cool. So on the nonprofit, not for profit side of things, I would definitely say continue looking up grants. And I know right now is a little bit of a wishy washy time with a lot of things going on with the government, but for nonprofits like yours, grants typically flow through pretty well. I have a couple of introductions that I'm going to make for you after our time here, but there's a group that I'm currently partnered with, they're based out of Ohio called the Baby First Network. Okay. Just, I mean, people that, you know, you'll want to plug in with and just understand how they organize, how they work. Right. They've secured a number of grants and I've helped them out with a few projects for supporting businesses just like yours. So that's. Yeah, just right out the gate. And then I have a couple of other colleagues that are in a similar space. You know, they have their own businesses that are centered around maternal health, baby health. You know, we, we know the statistics. Right. When you look at health mortality or birth mortality for the US Specifically for black and minority communities, we are not doing well as a country. And these are leaders that follow those statistics very closely. I have a handful of introductions. I'll send the email and get you connected with some more folks that are very much like minded to what you're building. Awesome. In terms of. Let's talk. So that's kind of the non profit side. Let's talk about the for profit side. Some of the things that you can start to build on. I got a couple of different thoughts, but let me start here. So when it comes to marketing, there are only three things that you can market well to really position yourself for success. Okay. So the first is you can market a movement which I very much think you are on the path to developing. You know, you are standing up for women's health, for baby's health. You're standing up for, you know, the health of successful families in certain communities. You're standing up for appropriate health for those that may be in prison right now. Right. Those are all, yeah, very specific movements that, you know, we could put some more, you know, words behind. We just have to articulate it clearly. Right. But people will get behind a movement once they understand what that movement is all about. Next is also a lifestyle. So ultimately you're promoting healthy families, healthy moms, all of the above. Those are also lifestyle things that you can come up with the right marketing game plan around. Right. And then the last is a transformation. Right. So the focus, the elements of like addiction for example. Right. That's a transformation. I was a, I was an addict and, and now I'm not. And now I'm coaching up people who are going through addictions to get them to a lifestyle where they're not. But there's also a transformation that has to take place to get em to that success point. So those are the three marketing tiers that you can lean on for your business. And right now, just again, freestyling, you know, off the top of my thoughts, you can create messages in each one of those. A transformation, a lifestyle and a movement all I think align pretty well with what you're building. So that would be. Yeah, that would be just some quick thoughts, you know, after this call here. Okay, Start playing. You know, if I only focus on the movement of what I'm doing, what's the movement? Right. And I'm, I'm keeping it simple. But I mean that, that's the power of a movement is that it can be as controversial as you want it to be. You see a lot of that in the news right now. Again, what you're advocating for, healthy moms, healthy communities, so forth. Like that is a movement, the transformation and the lifestyle. So those are three marketing levers that you can start to figure out how to pull for your business. Next is something that I personally, I call it a market dominating position. So just because you're small doesn't mean that you're at a disadvantage compared to bigger groups or groups that may have more money. When you can articulate with clarity and confidence the problem that you're solving for your target audience or your target customers and clients, when you can say, hi, my name is Danika Moore, I'm the CEO of Mothers with Attitude. And this is the problem we solve for the population that we solve it for, you're going to figure out how to, how to really dominate that particular section of the market that you're focused on. And you can do it even better than some of the big, you know, bigger groups. Right. Just because of that clarity. Right. Bigger groups tend to Try to do all things for all different groups. But us as small business owners, we pick niches and we go hard on that niche. Right. We don't. Yes. We don't leave a lot to misinterpret. So, so let me stop there really quickly. So when we talk about who you serve, what's your current, you know, vision of your target clients or your ideal clients, have you, have you really kind of narrowed it down to like, this is the group that I serve. These are their problems, these are their goals. Have you, have you created that avatar, so to speak? Yes. I'm going to go because I, I did have a little something. You can still see me, right? Yes. Yeah. Okay. So the mission is to increase access to compassionate communities based health care providers across the United States and improve health outcomes and creating healthy lifestyles. Utilize healthcare as a drive. Are driven in a. Pushing further economic development with black and brown communities. I want to enhance maternal health awareness along the labor and delivery experience through elevation of doula services for formerly incarcerated and substance abuse patients and clients. Build partnerships with ob GYN providers and other maternal health care providers to expand reach while, while solidify, solidifying reports with the community stakeholders. So I would say. I'm sorry, I'm a little nervous. No, you're fine. I would say my target audience will be the black and brown communities. People that don't have services like this. Now for me, I have been out there and I don't, like I said, I don't discriminate. Everybody's welcome, but I have went out there on my own just to see and ask questions. And when I tell them, do you guys have this? Do you have this? It's more up here where I'm at. They have the resources more towards Atlanta and other places, they don't have it. And that's where I'm originally from, Clayton County. Okay. They don't have services like this. So I'm like, okay, how can we bring it to you? So initially that's where I want. You know, I'll be moving that way. Hopefully this year. I'm going to bring my services down there. Okay, well, let me, let me ask you this because I think this is going to be a very important part of your business model. Who's paying you to do the work that you're going to do? Will it be the moms and you know, the people in the community? Will it be other organizations? Who's, who's really your target customer in terms of the person that's going to pay you for your Services. Okay. So I have a national provider's number, so I accept Medicaid. I'm also in the Long as I'm in the registry, I'm in a doula registry. When I took a class a long time ago and it's called Black Women do vbac, I was able to get a sponsorship through them. And so long as you're in the registry, you can accept Medicaid, things like that, but you have to get that Medicaid provider. I also am partnered with Black Voters Matter, so they helped me with most of my grants as well as I'm helping them complete their mission and also, you know, getting out there while we're doing healthcare, we're doing voting, you know, so it goes hand in hand. So, yeah. Okay. So in that case, now you said, you know, Medicaid. So we're looking for potentially the mothers and the families that you're serving directly. As long as they have either some insurance or Medicaid. That's what you're going to. That's what you're, you know, when you're doing your paperwork or the people you're providing your service to, you'll be charging it back to Medicaid. Yeah, if they have it. If they have it. Because I know right now it's really tedious with it. So, you know. Well, and that's why I'm asking specifically. That'd be something. We could take it as far as you're comfortable on the podcast, or we could take. That might be an offline conversation, but getting really clear on who's going to actually pay you. And I'm, and I, again, I'm talking about the for profit side of your business model, not, you know, the nonprofit. Right. On this side of it, if you're providing the doula services or any of the other coaching and support services, we need to be clear on who's paying you because again, understanding who they are, what are their pain points, like, why are they willing to give you money to solve a problem? That's the fundamental thought there. Right, right. So getting super clear on that is gonna be important because we want to be able to articulate again. So, hey, and I'm freestyling on this, but, you know, hey, if my target client is a new mother somewhere between the age of, you know, 25 and 45, and she's had a history of X, Y and Z things, she's had issues accessing good resources for her pregnancy or building a family, what have you. Right. You can go into really good detail, but One of those questions also needs to be, but this is why she would work with me or this is why she wouldn't work with me. Right. We want to understand the objections up front if the mother is gonna be your target. If you also mentioned, I'm sorry, well. If she doesn't have Medicaid or she can't self pay, then the services will be free. Because you gotta understand, at that back end, I still have these grants. So that will make that service free for her. That's when that grant would kick in. So then she would need a process to understand that your services are still available so she can access them even if there's no cost. All right, so then we still need to figure out that process, too. She, our target client is this. And even in a situation where she's not able to pay or she doesn't have any of the other sources of funding to pay for these services, she can still access me because I also have these additional funds or grants available. So we still have to connect the dots so that these. These people, these mothers, these families, they know you exist, you're a resource, whether or not they got to pay full price or not or whatever that looks like. Like, that's all the clarity from a marketing standpoint that you also want to be able to communicate. Okay. Okay. Now kind of sticking on the same mindset, using the mother as your target avatar, your target client for your business. This is where we now will start to build an ecosystem around that mother and her needs. Okay, so let's say if we know as a new mom, she's going to need diapers and all the stuff that comes with having a new baby. So now I would say for you, Danika, you could actually go out, do your research and figure out if. I can't remember. My kids are 11 and 7. I can't remember the name of diaper companies. Now. They have a diaper bank. That's when I hit my, you know, hit the streets for my resources. And I'm like, okay, I need this, that, and the third, you know, And I have something in there for my moms that need those diapers or like they do, you know, used to do back in the day, you earn these bucks, you know, come watch a video, a class, or come to a class, and you earn free things, you know. Okay, what I was going to, so Huggies, for example, that I finally, finally remember the diaper company, you know, to your point about what you did with Target, for example, to reach out and get sponsorship, you can actually reach out to Huggies and do the same thing. Now, for a lot of my clients and one of my clients, again that I'm going to introduce you to, first of all, I would say let's set some sponsorship goals that are going to scare you a little bit. One of my current clients, we've set sponsorship goals. We're targeting $50,000 this year. And the way we're going to do that, we want to find four, five sponsors willing to donate, you know, $10,000 a piece to her business. But again, using Huggies as the example, we could do the same thing. We could find the right people to connect with at Huggies, reach out to them and say, hey, you know, this is my business, this is who I serve. You can see that they need what you have to offer. And the way that I get them is I hold workshops or I do these teaching events, et cetera. I need help funding the ways that I attract the people that are going to use your products. And, you know, the way that, you know, the way that will be helpful is you can sponsor up$10,000. This is what the $10,000 will get you. We'll put Huggies over everything we do and all of our marketing collateral, et cetera. Right. Then that becomes a value proposition to these companies that can give you decent amount of money to help support the work you're doing. So let me back. Yeah, I feel like I, I threw a lot at you. I want to back it up and kind of summarize real quick. Target clients who are, we're really trying to attract that we want to work with. And I'm using moms as the example there, but it could be anybody. It could be moms. It could be, you know, local doctors or physicians, whoever you want. But let's, let's understand what they need from you. Why would they want to work with you? And then based on that target client avatar, let's build an ecosystem. Understanding all the things they need before they work with you, while they work with you, and then after they work with you. And then based on that, those needs before, during, and after they work with you. That's what we build an ecosystem around. So again, your moms are going to need diapers and bottles and. Right. You know, all the stuff that comes with a baby. If they, if they do have an addiction. Right. What are some of the things they may need to fight their addiction or manage their addiction? Maybe they need access to additional counselors because you can't be all things off self. Right. Behavioral health and counselors Rehabilitation centers, all that. Yeah, yeah. Maybe they need support for job development. Right. I know here in Georgia, Goodwill is. Really has a strong presence. Right. So you could partner with Goodwill, for example. You're absolutely right, because they have. I became. I know. I went there and I became a. What is that? A welder. Get out of here. All right. Yeah, I became a welder. Yeah, I did. I took a job right after high school, right in that spot between high school and college where I was working outside with a construction crew. And they taught me how to Weld at 17, 18 years old. And of course, I'm not certified. I'm just on the field learning. And I welded this big old pipe, and it broke and stabbed me in the arm. So I have this big burn on my arm. So all that to say I'm impressed because welding is not safe. No, it's not. And I don't do it. I was like, maybe I'll, you know, do something for people's yard, like maybe flowers or if they need a mailbox or something. But I'm not. I'm not. I'm not good under nobody's truck or anything like that to wear. But. But no, I mean, it's a big shout out the. Where I'm at here in Atlanta, there's. There's one of the Goodwill training facilities just a few miles down the road here. Okay. And again, I mean, I've been over there a few times. Great facility, you know, clean, nice, like, really well organized. Developing partnerships with organizations like that and again, getting them to sponsor, you know, pony up a little bit of money so that you can market them. And the work they do, that's the benefit. So I would set some really fairly aggressive sponsorship goals. Okay. And it can be with any organization where it makes sense that they should, you know, be a part of what you're building. Right. That's why I say we want to see the big picture and get that whole ecosystem going for your. For your target customers. I agree. I like that. Yeah. And I mean, I'm saying this. I've known some folks throughout my prime, throughout my path, personally. They're doing about 2, 3 to $500,000 a year purely off for sponsorship. That's amazing. Exactly. And I mean, yeah, thank you for that. Sponsorships. So that will be in one of my goals, getting sponsorships. Yeah. And I would definitely put it in there. And again, we could talk through in more detail on how to approach them. But just let's figure out, you know, the needs. Figure out some of the top Companies that can help meet those needs and then we can figure out the right strategy. But believe it or not, LinkedIn is a good starting point. You can even pick up the phone and call, believe it or not. Like, once we really do the research. Yeah, once we really do the research, the rest is just about making contact. So. Right. Okay. Okay. Awesome, awesome, awesome. And then so with, with, I've been thinking about going and how I will sponsor myself with like the, you know, the pediatrician offices, the hospitals and things like that. You know, taking my business card up there or asking to have a sit down, introduce myself, introducing my proposal to them, just to get some referrals as well. Because eventually I do want to get referrals. So what do you think about that? Yeah, so very similar to what we were just saying. Even with the sponsorship approach, I would do the same thing. But now, you know, doing it with the goal of getting referrals and additional partnerships going, you can. So one of the things I like to do for my own business is to create. It's called the top 100 list. Okay. So just within the different areas that you want to work in. Like, you know, if you're going to target Atlanta. And let me also say this, so I'm really big on goal setting. Okay. I like to set quarterly goals. So you know, we're about to wrap up March, it'll be April, what next week? And then basically we'll be at the start of a brand new quarter. So April, May, June. So I would, I like to come up with my goals on a quarterly basis. But now let's say I've developed a list of the top 100 organizations that I want to work with or partner with for the next quarter. I'm only picking about 10 of those. Right. So I'm not trying to kill myself to, to touch all 100. Right. But maybe I'll just pick the top, you know, the top 10 and then the, you know, the third quarter, I'll pick the next 10, etc. Um, so let's, let's identify who we want to work with, who we want to partner with, and then just come out with an out outreach strategy to stay connect, connected with them on a routine basis. Are you using a CRM in your business? I will be, yes. Okay. So yeah, that's always a great recommendation. So now you can put them in, you can stay connected and follow all the, all the touch points that you have with them. So perfect. I love that you're going to be setting that up and then, yeah, I Would say with the CRM, as you set that up, go ahead and build in, you know, what are called drip campaigns. Are you familiar with that term? All right, so a drip campaign essentially is like the automated set of emails that you could send out on a monthly basis at a minimum would be my recommendation. But with a lot of the CRMs nowadays, you just go ahead and create some pre designed emails. So then when you get people put into your CRM, you could just set em up for automated delivery. Now it's, it's an automated process which guarantees that it gets done every single month. Okay, awesome. And let me know, I do have some recommendations I'm always happy to give for CRMs or any of that kind of stuff. Yes. Because I don't know, the people that I talked to yesterday, they said, well,$500 up front and then $300 a month for, you know, everything. Is that a good price or you think I can strap around? So the price is going to be suspect no matter what. Because every CRM is kind of different. For me personally, I believe in CRMs that are really, really good to help you with marketing specifically. So. So I do have my personal favorites that are really good for marketing, but every CRM is a little bit different. Some are just good for certain things and not others and vice versa. So that's why I say I put an emphasis on marketing. What CRM can help me stay in front of people, collect leads, build relationships, all of the above. So I have a recommendation around that specifically and I can help you get a discount should you choose to go that particular path. But yeah, that will be the big goal there is. Let's figure out how to capture the folks that we're going to find and connect with and do all the reach out. Right. And then build them in your CRM. So now you're, you know, it just helps build a relationship is essentially. Okay. Sorry, I'm doing a time check on myself, Danika, because like I said, I'm over here like shoot, what else can we come up with? But no, let me stop there. I mean, I've thrown quite a bit at you to start. So I'm going to make some connections for you just so you can start connecting and networking with folks that I think truly have a shared mission is what you're building. We talked about coming up with, you know, a really clean cut avatar for who are you really wanting to serve. And again, even for the partnerships, et cetera, you just want to be super clear on what you want to develop and build. With each of these respective groups, let's get really clear on the exact services. So I know to say doula services. There could be a lot of differentiation in that. What's unique about the mwa, Doula services and anything else. Again, the support you're going to offer for addicted folks, the support you're going to offer for folks that are, you know, kind of incarcerated. Yeah. Coming back into the real world, so to speak. So I want you to be really clear on that. Let's create packages that are clear, you can articulate. People are going to be like, yeah, that's a good service. I need that. Right, right. And then let's set some really aggressive goals with your sponsorship. I mean, no less than $50,000 would be, you know, if I'm putting on my coaching hat and treating you like one of my clients, that's what we're shooting for at a minimum. Right? Okay. Yep. And then. And then I'll share some recommendations around the CRM. But again, there's a. There's a bazillion and three CRMs out there, but let's find one that just makes sense for where you're at now to allow you to build and stay connected with all the folks that you're going to be networking with over the upcoming. Upcoming weeks and months. Okay. Awesome. Out of all that, Danika, how do you feel? Any of those sound like some ideas that you can truly commit to? Because I'd love to have you back on in a couple of months just to do a check in to see how things are going and, you know, see if we can come up with some more ideas if needed. Yes. I feel like. And I. I mean, I feel it in my spirit, my soul, that these are goals that I needed. And it was very informing for me to know it because I had, you know, this is my first business. So it's like, where do I go? I think I'm doing the right thing or, you know, so it was a blessing that I got this knowledge from you and I can move forward with it and tackle it, because at the end of the day, these services are needed, you know, and I want to do the best I can and teach my children, you know, how to become, you know, assets in their communities and not liabilities. So. Yes. Well, I appreciate hearing that. Of course, you're already a member in our Health Excellence in Healthcare network, so leverage that community to lean on me and all the other, you know, business leaders in that network. Dan, whatever I can do. You got the number. Like, it goes without saying, but I appreciate just having this chance to connect with you, to have this conversation today for all of our listeners. We appreciate you plugging in with this conversation as well. We hope we've given a lot of value, especially for my health entrepreneurs out there, to keep getting organized, keep strategizing, to keep moving forward, to make the impact with your businesses. On behalf of Danika, this is Jarvis, and we are officially signing off. Thank you.