049_Breaking the Mold: Building a Unique Brand in a Crowded Wellness Market

Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Sabina Moise, Owner of Be Fit Consulting LLC

Episode Overview

In this insightful episode, host Jarvis T. Gray sits down with Sabina Moise, an accomplished entrepreneur and health and wellness consultant, to discuss her journey in the fitness industry, the evolution of her business Be Fit Consulting LLC, and her approach to transformation and entrepreneurship in healthcare.

Key Topics & Highlights

• Sabina's Journey to Wellness Entrepreneurship:
  Sabina shares her personal journey from a wake-up call about her health to building a 20+ year career transforming lives through fitness, wellness, and consulting.
• The Genesis of Be Fit Consulting:
  She discusses how her own life-changing experience led her to help others by offering fitness training, consulting for hospitals and corporations, and supporting individual clients.
• Unique Approach & Services:
  Sabina provides weight transformation (loss/gain), body competitions (figure competitions), and integrates her love for food and cooking through speaking engagements and holistic fitness programs.
• Overcoming Business Challenges:
  Sabina and Jarvis go in-depth on moving from the structure of a gym to entrepreneurship, the difficulties of lead generation, and how the pandemic forced her to pivot her strategies.
• Target Clients & Customization:
  Sabina identifies her ideal clients as adults 35+, often with busy lifestyles and families. She customizes programs to fit into hectic schedules and focuses on discipline and sustainable habits over perfection.
• Lead Generation & Marketing:
  Jarvis provides coaching on defining client avatars, refining sales processes, tracking metrics, and targeting messaging to meet potential clients where they are—emotionally and practically.
• Events & Corporate Partnerships:
  Discussion includes hosting events, demos, and workshops as conversion tools, and exploring partnerships with corporations to expand reach and impact.
• Continuous Growth Mindset:
  Sabina emphasizes her commitment to staying dynamic and always improving her offerings for her clients while Jarvis encourages regular review and evolution of business strategies.

Mentioned Resources & Contact Info

• Be Fit Consulting LLC:
• Website: www.bfitconsultingllc.com
• LinkedIn: Sabina Moise, MBA

Notable Quotes

• "I started Be Fit Consulting with change in mind because I needed a change at one point, and I got the help that I needed." – Sabina Moise
• "The accountability in my program is really what sets me apart. It's really empowering that person." – Sabina Moise
• "Every 90 days, you gotta look at [your sales process], make sure it's working for you." – Jarvis T. Gray
• "My message is always: be the best version of yourself, and I can only be a better version of me." – Sabina Moise

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Transcript

0:55

Hey, welcome. Welcome back everyone, to another episode of the Excellence in Healthcare podcast, where today again, we're going all in with one of our business coaching conversations focused on excellence and healthcare entrepreneurship. And today I'm here with the Sabina Moyce, owner of Be Fit Consulting llc. Sabina, how are you doing today? Doing great. Good morning, everyone. I'm so glad to be here with you guys. All right, well, Sabina, I was just telling you and I'll share it for my audience. I was just back on your website checking out everything that you're doing and when I say you are the real deal, an amazing career around health fitness tournaments in terms of body competition. And I'm just really impressed with everything I've already started learning from your website and a couple of quick Google searches. But Sabina, I'd love for you to share a little bit about yourself, tell us a little bit about your business, and most importantly, what led you to starting a health and wellness based business. Thank you for taking a few minutes to look into my website and to recognize some of the things that I have done. I started BFIT Consulting with change in mind because I needed a change at one point in time and I got the help that I needed and I knew I could do that. So for the last 20 plus years, I've been working in the health and wellness industry and I've been working not only as a trainer, but also as a consultant, working in the hospitals, working with corporate, working with individuals to help them make change and transformation happen in their physical wellness as well as mental wellness. And as I mentioned, I started because someone helped me and I got a message from a physician that says, hey, if you don't change your lifestyle, you're not going to have much of a life to live. And that wake up call not only pushed me to learn more about health and wellness, but it was also about having fun with it. Because I was an athlete since I was a child, it was natural for me to get into sports, but. But now I had to understand a little bit more about how to condition people who weren't athletes to get involved and really change their lives. And for over 20 years, I've been having a fantastic ride, doing just that. All right, well, I'm already gonna let you know, you know, I was just only about my morning routine. Still getting

up at about 4, 24: 3:32

30 every morning from my old football days. But now for me being over 40 years old, I'm kind of going through my glory days moment. So I might be hitting you up again just As I was sitting here looking through your information, I was like, I might need to have a different conversation with Sabina too. So just giving you the heads up on that now. But, yeah, but I would love, kind of break it down for us, share with us, you know, what services does your business provide and even more importantly, what makes you unique compared to the competition? Well, I mainly offer a weight transformation, so that can be weight gain and, or weight loss. And in transformation, I mean, that you're going to have some change in there with your physique as well, because if we just lost a pound, we'd reach our goal. Right. But I want to push it to the next level. And that next level for me has been in competition. So I also do figure competitions, which I call bodybuilding with heels on. And in these competitions, I have traveled across the nation, I have gone internationally, and what that allowed me to do, take my wellness journey to the next level. So I was able to take that and offer that to clients, taking them if they're doing a weight loss and, or weight gain transformation. How do we get to the next level? And that's one thing that's really unique with my technique of training is that I want people who understand wellness. And if you don't understand it, let's take you to the next level. And if you're already at that level, let's challenge you a little bit more. So we never really get comfortable with where we are, but we learn to appreciate the journey. We learn to appreciate where we are. And to top that off, I happen to really like food and I enjoy cooking and eating. So in that, I have had the opportunity to also speak, and I love to share my ideas and my notions, and I love guest speaking. I've spoken in schools that offer culinary and hospitality management, as well as in fitness industry. So that conversation is so important for our communities that I like to also offer that as. As part of a holistic fitness journey. So, again, it's with the training teaching you an important skill set, but also pushing you to get a little bit better and a little bit wiser about how to have the best lifetime journey. All right, fantastic. Well, Sabina, I love what you're saying, but I also want to kind of get you to take us maybe a little bit deeper into why tackle this as a business? Because we both know building a business, a sustainable business, this. This ain't for the faint of heart, right? So what is it that made you say, you know, I love this so much that I, I want to turn it into Something that you know will be a business. And then also, what are some of the personal values that you've built, you know, that you come with personally, but you're building into your business practice as. Well, as far as the business is concerned. I had to learn a lot. My degree was in, in biology and technical writing, so I didn't have that acumen to start out with. But as I was so passionate about delivering fitness to the community and understanding that it is a business, first of all. So you do have to have some type of structure to it, but also, in order to grow your business, you had to get education, you have to learn. And I learned by hard knocks. And I, I believe that I had something to offer because what could be that niche, that niche that we talk about in business? I had to find it for myself because the industry itself is a billion dollar industry, if we're going to talk frankly. But you have to stand out. And I searched for what made me different. And the accountability in my program is really what sets me apart. I, I make sure that if you need hand holding, it's not to make you feel like you have to be pitied. There's a big difference between that. It's really empowering that person. And once I realized that that business took so much more to monetize than just just wake up and be happy to exercise, it became elevating myself. And I had to do the homework and do the education to say, how do you monetize your passion? It would be nice if I could just wake up and say, hey, I love working out, but no, I need to eat, I need to pay bills, and I need to get this other understanding of how to maintain a structure. So again, when I decided to take this journey, it introduced me to people like himself who have that experience, who can impart that to me to make me better. And I have to keep looking for that. Fantastic. Well, you know, the goal for our conversation today, outside of just giving a chance to spotlight you, introduce you to the folks in my network that follow our podcast, is also to talk about some of the goals and maybe some of the challenges and just brainstorm between the two of us, any mix of strategies or solutions that we can figure out in the time that we have. So, Sabina, I love if you could share with us, you know, one or two major goals that, you know, you're building into your business over the next year or so. Say the major goal is lead generation. For me, when I started out, I worked as an employee in a gym, and what we call a big box gym would be a gym that was often franchised across the nation. That gave you the ability of having exposure and getting to know more people than what we call foot traffic. Because people were going to come in to the fitness center. I could introduce myself to the community, but it wasn't required that I go out and introduce myself because they were relatively coming to me. As the climate changed and I'm an entrepreneur on my own, no longer working in that I had to create ways to introduce myself. Fortunately, again, 20 plus years, I had clients that were walking billboards. And if I must be candid, I didn't have to talk as much because my clients showed my work. But now I had to learn the hard facts, that if you want to continue to grow your business and scale your business, you have to learn something about marketing. And now that means that people have to actually see what your marketing is. And that lead generation was new for me. It meant that I had to put my face on the front lines. And I was so used to being in the background. And so the pandemic also took me spiraling, I guess you would say, into a realm that I was not familiar with. How do you generate leads when everybody's at home and everybody's behind their computer and they have to learn a new technique versus going to the gym or doing an outside boot camp? Now people were on the computer, they were doing their virtual trainings. And so the biggest thing for me was to learn the meaning of the word pivot. It wasn't I could or could not. It was I had to pivot. I had to learn how to change, how to. How I was getting my clientele because the referrals weren't coming in the same way. And that's why the number one thing for me was exposure. How do I get leads or how do I get myself in front of people so that they know the business that I have, what I offer, and how I can help them with the business that I have. So I'm excited because honestly, after so many years, if anybody out there has been in business, you know that it takes a lot to keep going. Even though you love it, it does take that. And so I'm fortunate to be in a position to rebuild and rebrand my business. And that's another reason why, when I'm going to find leads, I need to make sure it's effective because I don't have as much time. You're talking about being in your 40s. I wish I had more time. Yes, that's probably one of the biggest things for me and building this business right now. Okay, well, let's. Let's dig in on that. Because lead generation can be such a big conversation in a lot of different ways. Let me kind of. I'm organizing my thoughts really quickly, but I think I want to maybe kind of go down just some foundational things for lead generation, and then we'll get into some specific strategies based on. Again, just going by your website, I see you do in person stuff, which tells me we need a local lead generation strategy. But then you also have virtual, which tells me we can do national, maybe even international. So those be kind of two paths. So just thinking foundationally, Sabina, I guess help me get a few more questions for you really quickly. Do you have your customer avatar clearly defined, like, written out on a sheet of paper? You know, the avatars you want to attract, the pain points, the goals, et cetera? Have you gone through one of those exercises? Have. I hear hesitation in that reply? And my hesitation would be in the terminology and the technology. Because once you say avatar, I think, oh, my gosh, I don't play video games. What are we talking about? But yes, I understand a lot of the pain points for the clients that I'm looking to attract. Okay. And it's mainly by understanding the ones that reach out to me from the beginning. Beginning, meaning fitness has seasons. And the season that they're reaching out to me, that kind of tells me where their pain point is. And again, when. When I hear avatar, I'm thinking, if you had to paint a perfect picture of your client, I think that's what you mean. Well, that. Let me say, that is absolutely what I mean. So right now, if I say, you know, tell me about your perfect client or your perfect avatar, your per, you know, perfect profile of the clients that you want to work with, what would that sound like? That would be a client that's 35 and over who understands the importance of a healthy lifestyle in every area of their life and who's looking to make a transformation as far as better fitness, better cardiovascular, maybe a discontinuing a medical intervention to know what they're in control of as far as making changes and to encourage them on the things they didn't consider, especially when it comes to medical. There's so many things that people are involved in that are preventable, but it doesn't mean you have to live a boring life. It doesn't mean that you don't get to enjoy it. So the clients who are over 35 usually have a middle income have been working for a few years and they have families. Oftentimes they have children. So their responsibilities limit their time. So their pain point is often I don't have enough time. So I try to customize their programs so that they can fit it into their lifestyles and then find ways to improve their timing because we can either manage our time or manage our distractions when it comes to fitness. So I encourage understanding both. And I definitely look for people who are more mature because they have learned a little bit more about discipline. Not perfection, but discipline. And discipline helps you to get so much further than some of the catchphrases that are out there. So I can speak their language. All right, so. And this was my big disclaimer I kind of skipped over. But Sabina, I'm talking to you like you're one of my clients. So I'm kind of putting on my coaching hat and this is essentially kind of the way that I would direct you. So the fact that you do have clarity on, you know, your ideal client I think is good. I would say we still probably need to go a lot deeper. And this is me. You know, we've only had one real conversation before today at least, but I'm talking to you like I've known you forever. I'd say, Sabina, let's actually create two avatars at a minimum. There's the guy avatar and the girl avatar. And so when we are, when we're targeting men that you may want to work with, what does that look like? And I'm freestyling here, but hey, you know, my ideal male client is a 42 year old executive named Bob. Bob does X, Y and Z. Bob has X, Y and Z things going on in life. These are Bob pain points. He just went to the doctor, was told that he's in his 40s and now he needs to start watching his weight and cholesterol. X, Y and Z things. And he, he's, he used to play high school football and, you know, now he's trying to figure out how to get back to his glory days or whatever. Right. So let's really tell the detailed story for your male avatars because. And the reason I separate the two, at least from my own experience, your female avatars are going to be a little bit different from your male avatars. So my female avatar is a 37 year old mother of two named Jamie. Jamie's going through X, Y and Z things as she gets closer to the midpoint of life. She doesn't want it to go that way. So now she thinks she needs to have this body transformation experience. Right. But I would kind of put the two together because when you talk to your Bobs and you talk to your Jamie's, maybe two totally different conversations, but at the end of those conversations, you need them both to say, sabina, can you help me? Right, So I would say, let's take that first exercise and go deeper. So that will be one thing right out the gate. And I, you literally, you can have that done by the end of today, by the end of this week at the latest. My next question for you. Do you have your sales process again, written down somewhere visually mapped out? Yes, I do have that. I'm not sure if it needs an upgrade because, again, the technology is there. But I do have a sales process that I've mapped out that I've been using for quite some time now, at least the last six years. And it was more effective when I, I guess, wasn't virtual. It's more, it's more effective for the on site, one on one. People who see me training or who are interested because they're watching me do what I do. But it, it still works for virtual. As far as how I've had to change it, the language, only because some people don't live in the state and when they talk to me, I still have to be able to go through the same process. And yeah, I think it could use a few tweaks, but. Okay, well, again, that's a, A step that most small business owners that I talk to when I ask that question, they don't have it written down, mapped out, or figured out in any way. So the fact that you do is a good step to your point. Now, for me personally, in my own business and what I recommend to a lot of my clients, every 90 days, you gotta look at it, you gotta make sure it's working for you. You gotta look at your numbers. Are you tracking your sales conversions and how many folks may be in your pipeline at any given time? Not recently. I have to be honest about that. When I first started using it. Yes, but you said 90 days. And I'm like, oh, I am so behind schedule. So. Yeah, well, at a minimum, at least once a year. But for me, I like a 90 day just to kind of keep it fresh. Okay. I got homework. I understand. All right, fair enough. And are you using the CRM then? I'm assuming, since you mentioned technology. Yes. Okay, fantastic. Again, Sabina, I just want to say, compared to many business owners that I talk to and even Many of my own personal clients, you are a couple of steps ahead, so feel good about that. Seriously. Again, let's get into a process of looking at, you know, looking at your sales process about every 90 days, just until you have that confidence, but also looking at the numbers. So I could pull up my numbers right now and tell you how many folks are at the different stages of my sales process and if they convert, what my conversion rates are. And for the people that drop off, do I have a process that lets me at least stay connected so I don't lose them? But, you know, that's the, again, the level of detail that I would encourage you to build out. So because we're talking about lead generation now, that's the start of everything. We're clear on who we're trying to serve. We have a process on how to get them from being strangers to being, you know, clients that love the work that we do with them. My last quick question, and then we'll talk about strategies. Do you. Or, excuse me, let me ask it this way. So what problem do you solve for your clients? How would you articulate the problem you solve? I solved the problem of time management to achieve goals. Okay, so, and I'm saying this only because after looking at your site, I was sitting over here like, I might need to have a conversation with Sabita myself. I don't know if time management would be the problem that I would articulate to myself to make me say I should have a conversation with Sabina. And again, I'm an n of 1. I'm sorry, probably would not be okay. The reason I say time management is because people have a preconceived notion about training. They believe it's going to be improving skills. They do push ups. They believe they're going to be doing more pushups, maybe push ups in a different way. But the idea is really, how do you get the most in a short amount of time? How do you. How do you show up? Because that's the other thing. People are not seeing where their schedule fits in. I am outside of it. I look at it and I say, okay, can you give me this in this amount of time? And then the following week, I've already upgraded you. And if I just come in with, oh, we're going to exercise and we're going to do this, it's so easy to dismiss the value of that. Honestly, from all the years that I've been doing it, it's easy to dismiss, oh, she's just don't work me out there's so much more involved to it that it's really helping you with your time. Because once I can tell you that yes, you can get the results that you want and give me 20 minutes now, it's be so much easier to give me 45 minutes later and it'll feel like those 20 minutes were hard. But these 45 minutes, what happened? How did I add 25 more minutes? Once you add 25 more minutes, I'm not having a conversation with you about, hey, let's make it an hour and a half. No, let's create the program, let's create the plan. Can you show up? Okay, you showed good. Now what are we doing? When you show up, you're taking that time and you're understanding how to manage that time. So when I'm not here, my goal is to save the world. When I'm not here, do you know what to do? If I'm not in your face, I've got 20 minutes, I've got to knock out my workout. Do I know what to do in that 20 minutes though? I needed a 90 minute window. When you understand your time management, that's because we have worked through the customization of your program to understand the value of your time. It's the only currency that you, you can't waste and you can't get back. I use that currency. So I, I love that perspective. And there's no, no, no such thing as a but. Right. So I love that perspective. And I would say from a marketing point of view, because we're talking upfront legion. There's this concept that I teach a lot of my clients is essentially around, you have to meet people where they are. And the way you do that is by answering first or helping them see up front what's the problem that they have that they don't want. So, and that's the surface level. And that's why understanding your clients on the front end is so important. If you were Talking to a 40 year old male executive, what's the problem he wants or has that he doesn't want? Well, you know that belly's hanging a little differently, the pants are fitting a little tighter. Maybe my spouse isn't looking at the way she used to look at me when I was 25. Maybe my 7 year old daughter started poking me in my belly one day. Right. So those are gonna be things on the, the surface layer. If you could figure out the right verbiage to articulate, hey, to all my men out there, is this what's going on with you? Your body, your relationships, right? It's going to be physical. And, and keep in mind you are getting transformations, right? I'm going to help you go from being the fat, pudgy dad to being, you know, what you were back in your 20s, whatever, whatever the transformation, however you would articulate that. But you're going to have to kind of hit that, the underbelly, no pun intended, of your audience, because that's going to get their attention. Now you are spot on. Right? So the first part is interrupt. That's hitting at the problems they have that they don't want. Then you have to engage them and that's hitting at the solutions or the results that they want that they don't have. And then you educate them. And then I think that's where you're spot on. The way you educate them is, hey, to all my male executives out there, this is how I lead you through the transformation. We're going to create plans, we're going to create a roadmap. I'm going to help you understand your time management so you can get the results you want. That's the education piece that should make them. At the very end, you have to put an offer in front of them to make them say, hey, Sabina, I think we should have a conversation, right? So that offer becomes like the no brainer next step that they have to take if they want those results, if they want to solve that problem. So that's a marketing strategy that I use for myself, that I teach to my clients that works really well, but you gotta kind of target the soft points like, and whatever it is for your female avatars. Hey, women, you know, are things jiggling that shouldn't be jiggling or whatever the case is, Right. I mean, we, we have to kind of attack it a little bit because then they're going to have that internal reflection. Oh yeah, kind of sort of. Yeah, she's right. And then they're going to open up, give you an opportunity to educate them appropriately and then have them say, should I take the next step? Should I get on a zoom call with Sabina or should I go meet her in person and get the plan, et cetera, et cetera. But that's the path. Because now to flip that over into some of your local marketing. Now, how do we do that consistently? One of the things that I do promote, obviously you've probably seen it from some of the things I've already pushed out, is doing events, whether you are speaking, whether you are doing workshops, whether you're doing Free workouts, whether you put on healthy cooking demonstrations that are guaranteed to help you eat like a king and still drop the weight. Right. Every man is going to show up for that. Right. So those are great demonstrations for a local marketing strategy. I guess. Let me, let me stop there with all that information. Then we could talk national or international. But does that, does that mindset start to kind of make sense? How to potentially shift people from just thinking, oh, she's just another trainer to be like, no, she's a trainer that kind of gets me. She understands me, definitely. All right, and then how do you feel about events or doing local events, workshops, demonstrations, how does that work? That's actually fun for me. And I would be interested in, in seeing how to create something like that as far as how to really showcase in that event the, the importance of, of why it's happening. It's like, you know, there's so many elements that go on into the events. It's good to have fun. But it's, I, I don't really get an opportunity to generate leads from those. So I, I guess it would be interesting to create something with the purpose of generating a lead. Well, and that it would be, yeah. That, that would absolutely be the goal is that event, believe it or not. So you have lead generation and then your kind of, your very high level sales process, lead generation into a conversion event is what we call it. And a conversion event is when they go from being leads to now becoming formal prospects and hopefully clients. That's what that event should serve as. Like anybody who shows up for one of your workshops or one of your cooking demonstrations, whatever you choose to do, you, you are correct. We have, we have to have kind of that next call to action that says, hey, if you enjoyed me showing you how to make the best chicken wings that are zero calorie, high protein, whatever, hey, the next step is to go ahead and have a one on one call with me so I can develop your plan further. Right now you're taking them into that final, you know, sales opportunity where of course you're going to develop something, another value added step, and then say, well, hey Jarvis, you know, this is what it would look like to work with me for the next six weeks, 10 week, you know, whatever your programs are. So absolutely, lead generation, conversion event, make a sale ideally. That I like, okay. Pretty pretty straightforward workflow. And funny enough, now you can do very similar even on a national stage. Just because we're in the world of, you know, webinars and all the virtual events. One of My clients even goes kind of city to city, she maps out, you know, just major cities. So like in Atlanta, Jacksonville, she's primarily on the, on the east coast, you know, Baltimore, just big cities. And she does local workshops in those respective areas too. So there are different ways, just depending on your resources or how much you like moving around, etc. But for me, even in my business, when I first started, I did big webinars every single week, every Thursday, 1pm for about a year and a half until I got the revenue goals that I was looking for. But I mean, so doing webinars, but same thing, it's just the virtual version of that same type of demonstration that you would do in person. You do it on a big stage. And again, the call to action is, hey, you know, if you want me to kind of create your single plan, your individual plan, et cetera, those are some of the ways I would kind of tackle local and a national or again, international, if you choose, type of audience. Let me again, stop there, see how you feel. That's like I mentioned earlier, exciting because I have done events just to expose, but not to convert. And now you just like, you know, light bulbs flashing, you know, convert, converting clients from that. What a concept. Okay. All right. Well, I was going to say now anytime you see me out in these Atlanta streets, I guarantee you there's some form of a conversion strategy somewhere in the process. And it's again, just because as business owners, we only have so much time. But when so much of that time is spent lead generation conversations to convert to get more clients or to get partners, and it makes my time worth it. So that's, that's just how I roll. But again, that's how a lot of business owners roll. Let me, let me drop this one idea too, and then I'll start to wrap this up because I want to be completely respectful of your time today. But I would say on top of everything, have you also considered a corporate partnership strategy? No, I was, I'd say this year trying to look more into it. I haven't had the opportunity to really get a foundation on that, but it's something I considered at this onset of the year. So I would encourage that as a bigger opportunity. Especially just as things are looking with the economy right now, potential recessions, X, Y and Z. Having corporate partners is always going to be a good opportunity because even in recessions, bigger businesses, they, they still have to figure out how to do business. And if you can come through and again, with the work you're doing, offer Your services as a way to kind of help balance the stress, the tension, all the things that their staff may be feeling, and whatever the partnership look like, you can, you can create a custom program specific to that organization. That's one of the things I do with my business. Or you can just make it simple and say, hey, just tell your people about me. And if they come, they utilize my services, I'll give them respective discounts and so forth. Like any mix of options could be very doable. But I would, I would suggest that now the way to start building the corporate partnerships, I would say LinkedIn. We recently connected on LinkedIn, so you do have a profile there, but let's create a profile that is very targeted towards those corporate organizations. And then again, having a sales process kind of mapped out on how to connect with people on LinkedIn at a minimum. And then of course, we're both here in Atlanta. There's a lot of great corporations all over the place here and just do short discovery calls with people. So maybe create a list of the top 10 big companies that you want to work with. Making it up. Home Depot, Coca Cola. Right. Georgia Tech, Emory, right down the road. So come up with a list of the companies you want to serve as clients and then figure out who the key people are and those organizations that you want to talk to. Maybe it's the HR leaders, maybe it's the chief executives. Right. And then just reach out to them and say, hey, I'd love to get on your calendar for 10, 15 minutes, 30 minutes at the most, and just introduce myself. You're not trying to pitch or sell. You're trying to build relationships. Right? Right. And then I have a whole process. I just share more insights on, like, how to develop that conversation. But I will come up with just for the next six months, start building the relationships if you don't already have them, just so they know that you exist, what you do, the value you offer to big corporations. And again, you're gonna, it'll be a natural pull in. They're like, hey, you know what? Business is tight. The environment is tight. The, the local environment, the political environment, everything's so tense. What's a way for us to kind of give value to our, our staff? And somebody's going to be like, well, they could work out more. Hey, I know, I know this person named Sabina. And now business can start happening, happening over time. But, but it is a growth, it's a process. Like, it's rare that I've personally seen that. It's like overnight Somebody, you meet them and then they're going to pull you in. That is possible. But if nothing else, let's come up with a strategy to build a relationship, and you'll be perfect. Okay. That's exciting. Thank you so much for sharing that. That is. Yeah. She's like, I'm here for all of it. No. Well, so let's break it down because I. I love these conversations, but I do feel like I'm, like, I could probably keep going and keep throwing ideas, but for you, Sabina, given everything we just talked about, any particular strategies that you like, that you're. You're like, yep, I'm gonna move forward with that. You know, as soon as we get off this. This call right here. I loved everything. You like. All of it. All of it. Again, because I've. I've navigated so far with, you know, limited tools, as I would say. I have a lot to think about. I have a lot to consider. So it's. It keeps me excited. It means that it's going to keep my giving excited. My. What I provide to my clients. You know, I want to elevate, just like I want them to elevate. So I really find that what you mentioned to me is new and it challenges me to be better. So it's about. My message is always be the best version of yourself, and I can only be a better version of me, using the examples that you suggested and looking deeper into it. All right, well, Sabina, before I let you go, please, just for our audience's sake, so they can learn more about you, maybe connect with you on social media or at least follow, you know, all your information. Can you. Can you drop some information for our audience so they can go check you out as well? Absolutely. Take. You can find me my website at www.b the letter b f I t consulting llc.com and you can also find me on Instagram. I am BFIT B F I T Expo. And you can also find me on LinkedIn. On LinkedIn, you'll find me under Sabina Moyes, MBA. And that way you can stay connected, get connected, Stay connected and watch my progress. Because this was such an exciting meeting you. You're going to want to see me grow. So please join me. All right, fantastic. Well, if I didn't give you a heads up already, Sabine, I'd love to have you back on in a couple of months, two or three months, just to check in and see how you're doing, see if there are any more ideas or anything else that we can, you know, come up with right then on the spot. But I appreciate you so much. Long overdue conversation between the two of us. But this was good. I'll get this recording uploaded and just get this over to you as quickly as possible so you can go rewind on anything that we just talked about. Sabina. So thank you for that. For our audience, I just want to say thank you all for hanging out with us, checking in this conversation. Be sure to go check out all of the great information about Sabina and the business that she's continuing to grow. And for everyone, please stay connected to the podcast here. We're going to bring more of these conversations on top of our other great content. So for everyone, take care. Thank you all. Thank you.