Ep 26: Using LinkedIn to build your personal brand - Interview with John Espirian

LINKS FOR THIS EPISODE

John Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/
John's website - https://espirian.co.uk/
John's book - https://espirian.co.uk/book/
John's LinkedIn guides - https://espirian.co.uk/linkedin
Coaching with me - https://www.greatspeech.co/communication-superskills-programme/

REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast. 

IN THIS EPISODE...

LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective John Espirian's approach to LinkedIn was, I knew I had to get him on the podcast.

John Espirian is a technical copywriter helping businesses create content for their clients. he is also the author of Content DNA showing businesses how to create great content that gets client traction. But this interview is primarily focused on his LinkedIn tips and techniques.

So, we talk about things like

• how to get your posts seen by more people
• his 3 part formula for creating a compelling profile headline
• why it's OK to like your own posts
• why company pages don't get that much traction
• the secret words his uses on his own profile to build client connections

A great listen so check it out.