If the phrase one-size-fits-all makes you wince, this conversation will feel like a breath of fresh air. We sit down with Patti Reimer to unpack how Individual Coverage HRAs (ICHRAs) turn rigid group plans into flexible, budget-friendly benefits that employees actually want to use. Instead of forcing everyone into the same carrier and network, ICHRAs let employers set a defined contribution while employees choose plans that match their doctors, hospitals, and prescriptions no matter where they live.

Brokers will find a clear playbook here. With nearly half of employers still unaware of ICHRAs, there’s a real first-mover advantage for those who lead the conversation. We share how CRC Benefits equips brokers with quoting support, ICHRA handbooks, presentation decks, and open office hours through Q4, making it simpler to consult, compare, and implement. We also look ahead to what’s next: tighter tech integration, smarter plan recommendations, and expansion into dental, vision, telehealth, and EAPs that round out a modern, portable benefits stack.

Ready to rethink benefits with flexibility, choice, and control? Press play, then subscribe, leave a review, and share this episode with a colleague who needs a smarter way to offer health coverage.