Remastered: How Did NFT Artist Ben Nguyen Get His Dogs' 140,000 Instagram Followers?

"We don’t always take a straight path in life. Sometimes, the detours lead to the most exciting places."

This conversation with Ben Nguyen was an inspiring discovery into the creative journey of someone who has truly embraced change. From growing up in Hanoi to studying in Japan and working with global brands like IKEA and Trunk Hotel, Ben’s story is a testament to following your passions—even when it means taking unexpected turns.

One of my favorite parts of this episode was discussing the power of saying yes to opportunities. Ben didn’t plan to work in social media, but thanks to a viral Instagram post of his dog, he found himself managing digital content for a luxury boutique hotel in Tokyo.

Key Takeaways

• Saying yes to unexpected opportunities can change your career—Ben’s social media success started with a dog video.
• Work-life balance in Japan is intense, but international companies operate differently. 
• The cultural differences between Hanoi and Saigon are more than just accents—each city has its own unique vibe.
• Creativity isn’t always a straight path. Sometimes, your career zigzags into something unexpected.
• NFTs and digital art are redefining how artists can monetize their work. 

Chapters & Timestamps

• 02:00 – Ben Nguyen’s Background: From Hanoi to Japan
• 09:00 – Cultural Differences Between Hanoi and Saigon
• 16:00 – Transitioning from Business to Interior Design & Creativity
• 21:00 – The Reality of Work-Life Balance in Japan
• 30:00 – The Rise of NFTs & How Digital Art is Changing
• 36:00 – The Future of Creative Careers in Vietnam

This Season is sponsored by Premier Dental.

Discover the potential of a confident and healthy smile with the excellent dental clinic in Ho Chi Minh

The full list of winners is here.