The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston Artwork

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.)

We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a profitable podcast that listeners can’t ignore.

So, if you're an established coach, consultant, or creator who wants a bingeworthy top podcast that dominates the charts on Apple and Spotify, positions you as the go-to expert in your niche, and drives real business growth — you’ve come to the right place.

As the founder of PodLaunch® and a Forbes-featured Top 1% podcast educator dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail).

By applying the science of human behavior and psychology to podcasting, Courtney and her team have helped more than seventy six- and seven-figure business owners and experts launch and grow Top 100 podcasts that turn listeners into clients.

So, if you’re ready to launch a podcast that actually gets noticed...

Or if your existing podcast is stuck in “less-than-200-downloads-per-episode-jail" no matter how consistently you publish…

Or if you’re tired of Googling "podcasting tips" and listening to other podcasts that preach outdated podcasting advice like “podcasting is a long game” or “just keep showing up”…

And you’re ready to learn the exact strategies you need to get listeners choosing your podcast over the competition, turn those listeners into loyal clients, and use your voice to create meaningful change in the world...

Hit play and let's dive in.

Guests Include: Jordan Harbinger, John Lee Dumas, Alex Sanfilippo, Seth Silvers, Kelly Mosser, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Gay Hendricks, Hal Elrod, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.

Popular Episode Topics Include: Starting a Podcast, Podcast Growth, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Podcasting for Profit, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth

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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth

The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston

October 16, 2024 • Courtney Elmer | PodLaunch • Episode 280

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast

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