Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.)
We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a profitable podcast that listeners can’t ignore.
So, if you're an established coach, consultant, or creator who wants a bingeworthy top podcast that dominates the charts on Apple and Spotify, positions you as the go-to expert in your niche, and drives real business growth — you’ve come to the right place.
As the founder of PodLaunch® and a Forbes-featured Top 1% podcast educator dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail).
By applying the science of human behavior and psychology to podcasting, Courtney and her team have helped more than seventy six- and seven-figure business owners and experts launch and grow Top 100 podcasts that turn listeners into clients.
So, if you’re ready to launch a podcast that actually gets noticed...
Or if your existing podcast is stuck in “less-than-200-downloads-per-episode-jail" no matter how consistently you publish…
Or if you’re tired of Googling "podcasting tips" and listening to other podcasts that preach outdated podcasting advice like “podcasting is a long game” or “just keep showing up”…
And you’re ready to learn the exact strategies you need to get listeners choosing your podcast over the competition, turn those listeners into loyal clients, and use your voice to create meaningful change in the world...
Hit play and let's dive in.
Guests Include: Jordan Harbinger, John Lee Dumas, Alex Sanfilippo, Seth Silvers, Kelly Mosser, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Gay Hendricks, Hal Elrod, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.
Popular Episode Topics Include: Starting a Podcast, Podcast Growth, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Podcasting for Profit, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
BTS: Steal Our Formula for Choosing Guests Who Build Your Podcast's Authority
Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.
Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.
So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s dive in.
0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest
1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting
3:51 – The Exact Criteria We Use to Choose Standout Guests
11:37 – Handling the "Thanks, But No Thanks" Pitch Replies
14:49 – Deciding When Not to Air a Guest Episode
Episode Links:
- Steal Our Guest Vetting Criteria Checklist
- How to Decline Guest Pitches That Aren't a Fit
- How to Decline Airing a Guest Episode
Other Episodes You’ll Enjoy:
- Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)
- Exactly What to Say to Get Your Podcast Guests to Share Their Episode
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
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