Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
What separates today's top podcasts from the ones that go unnoticed? Spoiler alert: It’s not high-quality audio, great content, or "staying consistent." (If that were enough, then every host with a $100+ mic who gives their best stuff away for free would be ranking in the Top 100 every week. And we both know that’s not how it works.)
We’re breaking down over 15,000 hours of study into what today’s top podcasts are doing differently to reveal the exact strategies you need to launch and grow a profitable podcast that listeners can’t ignore.
So, if you're an established coach, consultant, or creator who wants a bingeworthy top podcast that dominates the charts on Apple and Spotify, positions you as the go-to expert in your niche, and drives real business growth — you’ve come to the right place.
As the founder of PodLaunch® and a Forbes-featured Top 1% podcast educator dubbed “The Podcast Whisperer'' by CEO Weekly, Courtney Elmer is known as the leading authority on the psychology behind what makes podcasts succeed (or fail).
By applying the science of human behavior and psychology to podcasting, Courtney and her team have helped more than seventy six- and seven-figure business owners and experts launch and grow Top 100 podcasts that turn listeners into clients.
So, if you’re ready to launch a podcast that actually gets noticed...
Or if your existing podcast is stuck in “less-than-200-downloads-per-episode-jail" no matter how consistently you publish…
Or if you’re tired of Googling "podcasting tips" and listening to other podcasts that preach outdated podcasting advice like “podcasting is a long game” or “just keep showing up”…
And you’re ready to learn the exact strategies you need to get listeners choosing your podcast over the competition, turn those listeners into loyal clients, and use your voice to create meaningful change in the world...
Hit play and let's dive in.
Guests Include: Jordan Harbinger, John Lee Dumas, Alex Sanfilippo, Seth Silvers, Kelly Mosser, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Gay Hendricks, Hal Elrod, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.
Popular Episode Topics Include: Starting a Podcast, Podcast Growth, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Lead Generation Through Podcasting, Podcasting for Profit, Business Podcasting, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth
The One Thing More Important than Numbers in Podcasting | Tom Rossi
If you’ve been obsessing over your podcast download numbers (or lack thereof?) this episode is for you. I’m back with Tom Rossi, co-founder of Buzzsprout, and we’re diving deep into how we should really be measuring podcast success. Spoiler: it’s not just about downloads.
Tom shares why the industry’s hyper-focus on numbers can steal the joy of podcasting and the mental shift that will completely change how you measure your podcast’s success. He also drops some key stats (ever wonder how many downloads it *actually* takes to be in the top 10% of podcasts?) and reveals the one key question to ask yourself to see the true impact your podcast is making, no matter how many downloads you’re currently getting.
If you’ve ever felt like quitting because your numbers aren’t where you want them to be, hit play and let’s dive in.
0:48 - Why Video Isn’t the Lead Actor in Podcasting
1:36 - Why Downloads Don't Tell the Whole Story
3:31 - The Most Powerful Way to Stay Motivated in Podcasting
6:25 - The Real Stats Behind Today's Top-Performing Podcasts
10:13 - The One Question to Ask Before You Quit Podcasting
Episode Links:
- Buzzsprout.com/stats
- New to podcasting? As a bonus for our listeners, you can get a $20 Buzzsprout credit when you sign up through this link, thanks to Tom and the team over at Buzzsprout.
→ This episode was recorded on the Deity VO-7U
Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text!
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