Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

The Spending Strategy Behind Podcasts That Make Money | Danielle Hayden

Courtney Elmer | PodLaunchHQ.com Episode 340

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0:00 | 19:06

Most podcasters want more revenue from their podcast—but few have a plan for getting there. 

In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to confidently decide where to invest, this episode gives you the strategy most podcasters struggle to figure out alone. 

So if you’re ready to learn how high-earning podcasters think about spending—and how to run your podcast like a business even when it’s not making money yet—hit play and let’s dive in. 

1:05 – Why Knowing Your Profit Margin Matters More Than Podcast ROI

3:26 – The Marketing Budget Benchmarks Most Podcasters Don’t Know About

5:51 – What to Track (and How) to Measure Real ROI From Your Show

10:14 – How to Build a Spending Plan That Supports Your Podcast Growth

14:00 – Where to Invest First to Get the Biggest Return From Your Podcast


 Episode Links:


 Other Episodes You’ll Enjoy:

  • This One Belief Is Costing You Podcast Revenue 


 
 → This episode was recorded on the Deity VO-7U

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This episode was recorded on the Deity VO-7U

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