Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Where to Put CTAs in Your Episodes (So Listeners Actually Take Action)

Courtney Elmer | PodLaunchHQ.com Episode 398

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0:00 | 24:27

Most podcasters are using CTAs in their episodes and still getting zero clicks, signups, or sales. It’s not because CTAs don’t work. It’s because they’re placed at the wrong time, in the wrong spot, and said in a way listeners ignore. 

If you’re wondering where CTAs belong (and where they KILL listener engagement), how to time them so listeners don’t get ad fatigue, and what to say so they feel like part of the content and not a random commercial for Better Help, hit play and let’s dive in.

4:30 – Where CTAs Actually Belong in Your Episode (And Where They Kill Engagement) 

7:05 – How Many CTAs to Include Without Causing Ad Fatigue 

10:20 – The 4 Types of CTAs and When to Use Each One

14:10 – How to Structure a CTA So People Actually Click, Sign Up, and Buy 

21:10 – How to Know What’s Working (and What’s Not) in Your Podcast CTAs

Recommended Ad Framework:

  • [introduce problem]
  • [bigger problem it creates]
  • [what they've done to fix]
  • [why it hasn't worked]
  • [what they need to do instead]
  • [your solution]
  • [CTA]

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Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a free strategy call to find out what’s not working and how to fix it.

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