Brilliant Breakthroughs Business Podcast

BB213: The Shadow of Authenticity featuring Susan White

December 02, 2021 Hosted by Maggie Mongan: Featuring our #1 Bestselling Business Authors Episode 213
Brilliant Breakthroughs Business Podcast
BB213: The Shadow of Authenticity featuring Susan White
Show Notes

The Shadow of Authenticity
featuring Susan White, LCSW

In this podcast I discuss the shadow of authenticity, which may sound ambiguous until listeners understand the significance of where and how the shadow originates, how it can help or hurt us and how we evolve by identifying shadow aspects. EVERYONE has shadow parts or aspects!

The value of distinguishing shadow aspects of business owners (in particular) is founded on the notion that a small business reflects the values and character of the owner, and those values and character filter into management as well as frontline workers. In discussing the shadow in a business setting, I am assuming the listener has a desire to learn, grow and develop. Shadow qualities are aspects, or qualities people exhibit that are typically unconscious to us, and can be damaging to relationships, if we aren't aware of them – especially in relationships. Even the notion of “relationship” has a shadow! 

At times, our shadow can show up in ways that sabotage, limit, lie to or even tear us down. If that happens – shadows can do the same to our businesses if we are thinking, feeling, and behaving unconsciously. The intention of shadow work is to always bring the unconscious into our awareness so we can take action! 

#1 International Bestselling Business Author, Susan White, LCSW, Answers:  

  • Today we're talking about the shadow of authenticity, which might be a little confusing for our listeners. What are you referring to? 
  • What does the shadow have to do with authenticity? Further, what does all of it have to do with small business?
  • How do we get rid of the shadow?
  • What is projection?
  •  How does projection impact us and most importantly why do business owners need to know about it?
  • So how does "The Real Deal" aspect of your chapter title play out regarding the Shadow?
  • Why is it so important for small business owners to learn about the shadow and even more importantly, how did they go about learning about the shadow? 

Susan's Special Invitation For You:
Explore your authenticity with customers and employees and determine what serves your business's highest potential. Receive insight today:

Listen to Susan's Previous Episodes: BB12, BB23, BB31, BB41, BB49, BB64, BB69, BB75, BB84, BB92, BB204

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