How Madlug's lockdown strategy led to biggest ever order with Dave Linton

Dave  Linton is the first ever guest to be invited onto the Make an Impact podcast for a follow-up interview. He launched Madlug in 2015 as he was heartbroken to learn that most children in care transport their worldly belongings in bin bags. Madlug’s 'Buy one, give one' approach addresses this.

But what’s happened since Dave was last on the show? Masses, it turns out, and Dave describes Madlug’s resilience in the face of a social media hack, the decisions it made to deal with Covid, the value and importance of a great board,  the importance of trusting your gut and how he and his crew responded to an astonishing phone call from IKEA.

Dave also gives his KEY advice to help social entrepreneurs find your niche and avoid mission drift. It’s a powerful tale of a social enterprise which started with just £480 and is making an astonishing impact.

What next?

• Madlug's website
• Heidi's new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur's Guide to Measuring, Managing and Growing Your Impact at https://www.makeanimpactcic.co.uk/my-book-impact-first