Textile Innovation
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Textile Innovation
Ep. 107: Product Innovation Winner
In this episode Giovanni Henssen, business development manager sustainability at Fibrant discusses the company’s Product Innovation Award win, with their entry titled: EcoLactam® and Didriksons: Pioneering sustainable fashion through value chain collaboration.
Fibrant’s commitment to reducing environmental impact through innovative material choices is commendable. By selecting EcoLactam, the most sustainable nylon precursor from Fibrant, Didriksons demonstrate the potential for significant impact reduction, as supported by shared data. While further validation of durability is encouraged, its focus on sustainable material selection underscores the brand’s dedication to environmental responsibility.
In this episode, Henssen explains what makes EcoLactam so innovative and shares why winning WTiN’s Product Innovation Award is an important milestone for the company. He delves further into the Fibrant’s partnership with Didriksons and explores wider industry sustainability challenges. If you would like to learn more, please visit fibrant52.com.
You can listen to the episode above, or via Spotify and Apple Podcasts. To discuss any of our topics, get in touch by following @wtincomment and @abi_wtin on X, formerly Twitter, or email aturner@wtin.com directly. To explore sponsorship opportunities, please email sales@wtin.com.