This year, TikTok has become the new publishing buzzword. Publishers and authors have tried to crack the code of virality. What makes a book take off? Does crying online sell books? One thing is certain: when it works it works. Critically acclaimed author, Alex Aster, stops by Deadline City to talk about her first-hand experience with the platform, and how she leveraged her success into the biggest deal of her career so far. Listen in to what Alex has to say!