In times like these, innovation and creativity are more important than ever.
There are so many goods and services out there in the world to purchase, but entrepreneurs are constantly finding white space in the market to create new unique offerings. When there isn’t a product that already exists to solve your need, why not create one yourself?
Tracy Snider found one of these white spaces, and she hit the ground running to create her own company. This extremely bright and creative entrepreneur is the founder of Sans Bottle, a reusable travel bottle designed to preserve the life of smoothies and juices. Her experience of purchasing a juice cleanse a month in advance only to run out of room in her freezer got the gears in her mind turning, and she embarked on an entrepreneurial journey to solve the market gap.
In this episode of Empowered Women Series, Tracy shares some of the lessons that she’s learned from her entrepreneurial journey as well as the story of how she created her company.
Her insightful commentary on how to deal with constructive feedback from customers, how to persist in times of struggle, and how to leverage an innovative idea to create a new offering will make you want to be an entrepreneur as well!