Get ready to supercharge your subscription box business! We sat down with Marissa Stone, a marketing maven from the AddEvent team, to unearth the power of their groundbreaking software. Imagine your events - ready and waiting on your customer's calendars - without you having to lift a finger. That's the magic of AddEvent, and we dive into its robust features in this episode.
Can you guess the secret sauce that makes subscription boxes irresistible? It's the anticipation! And there's no better way to build it than with calendar events. From reminders to enter giveaways to sneak peeks into upcoming boxes, Marissa shares a treasure trove of tips to keep your customers on the edge of their seats. In this lively discussion, we explore how AddEvent can help you create a seamless customer experience that’s both memorable and engaging.
But we didn't stop there. In the final segment of the episode, we talk about the importance of trying something new, a philosophy that Marissa and the AddEvent team embody. Whether you're just starting or looking to level up, AddEvent has the resources to propel your subscription box business to new heights. Join us on this enlightening journey to discover how you can increase loyalty, engagement, and ultimately, your bottom line. Buckle up and tune in; we promise it’s a ride worth taking!
Links mentioned
Get ready to supercharge your subscription box business! We sat down with Marissa Stone, a marketing maven from the AddEvent team, to unearth the power of their groundbreaking software. Imagine your events - ready and waiting on your customer's calendars - without you having to lift a finger. That's the magic of AddEvent, and we dive into its robust features in this episode.
Can you guess the secret sauce that makes subscription boxes irresistible? It's the anticipation! And there's no better way to build it than with calendar events. From reminders to enter giveaways to sneak peeks into upcoming boxes, Marissa shares a treasure trove of tips to keep your customers on the edge of their seats. In this lively discussion, we explore how AddEvent can help you create a seamless customer experience that’s both memorable and engaging.
But we didn't stop there. In the final segment of the episode, we talk about the importance of trying something new, a philosophy that Marissa and the AddEvent team embody. Whether you're just starting or looking to level up, AddEvent has the resources to propel your subscription box business to new heights. Join us on this enlightening journey to discover how you can increase loyalty, engagement, and ultimately, your bottom line. Buckle up and tune in; we promise it’s a ride worth taking!
Links mentioned
So you want to launch a subscription box and don't know where to start? Girl, you are in the right place. I'm Julie Ball and I'm Renee Gonzalez, your host here at Subscription Box Basics, a podcast for new and aspiring subscription box entrepreneurs wanting to avoid overwhelm. So grab a coffee, some pen and paper and let's have some fun. Hey everybody, and welcome back to Subscription Box Basics. I'm Julie Ball, your head coach, and today we're talking about software. You guys know that I geek out on software. I love trying new stuff, I love sharing the good and the bad with you, and so today we're going to be talking about a software that is somewhat new to me, so I brought on an expert to tell us all about it and how you might be able to use this with your subscription box. So let me introduce Marissa Stone. She is a seasoned marketing pro and a part of the ad event team. Marissa, welcome to the podcast.
Speaker 2:Amazing. Thank you so much for having me, julie and pleasure to meet you all virtually. Of course, I yeah, I've been with the team for about a year and a half, so excited to talk to you guys about how we might be able to integrate out of that with using your subscription boxes and building that community and that customer experience that I know is so critical for a subscription box. It is me. So, yeah, just a little bit about myself. I live in San Diego Most days, very sunny. Today not so much.
Speaker 2:We love a San Diego friend and my husband and I just actually moved down here from the Bay Area. He's Canadian, so he is like pinching himself every single day that he gets to live here, which is so nice. We met while traveling for I don't know, back in 2018. We were digital nomadding, so we love to travel. I'm obsessed with dogs. We are always at the beach surfing and doing shenanigans and whatnot, so it's great to it's great to meet you. If anybody else is in San Diego and looking for any recommendations, reach out to us. We're your gappos, nice.
Speaker 1:I love San Diego. My husband was born in Escondido, which is just outside of San Diego, so we've got yeah, we've got a little connection there and I love that area anyhow. I've gone to visit a couple of times and it's just so beautiful, there's so much to do. Not a big fan of the traffic, but I look past that.
Speaker 2:Well, it's so funny because I keep, every time I'm talking to people about San Diego, they say that too, and I'm like I'm not even phased at this point from Bay Area traffic, toronto traffic, like anything, sorry to our LA friends. Just at North Bend At least it's a little bit better than LA. Yes, they're really like there's so much to do, like you've got so much nature surrounding you between the mountains and hiking and surfing or hanging at the beach, or I mean you can go skiing and snowboarding a couple of hours away.
Speaker 1:So we are really lucky with where we're at Sounds like such a dream and fun fact. I met my co-host of this podcast, rene, in San Diego at a business event, yep, so it's got a very special place in my heart. But let's listen to some software, because that's what we're here for. So I already kind of let in on. Let you guys know what software this is. It's called AdEvent, a-d-d-e-v-e-n-t, and it's a software that automates some event management tasks. And you might be like OK, why are we talking about this? Because we're talking about subscription boxes. Well, listen, we have been telling you guys for years now that you can't just send a box of stuff anymore and expect it to be a big hit. You have to create experiential factors. Along the way, we've shared a lot of different ideas, like music, playlists, downloads, but today we're going to talk more about events, because you can create events around your subscription box and with your subscribers, and there's so many benefits to it. So let's just start, marissa, with telling everyone what is the software, what is AdEvent?
Speaker 2:Yeah. So AdEvent basically is a platform that allows you to easily create and manage events. So you're basically simplifying the process of creating those events as far as like literally creating an event that you can share with your customers. You're able to create and customize these landing pages that are automatically generated for you. You can do registration, so RSVPs If that's something that you want to know who's coming to your events you can promote your events really easily.
Speaker 2:So for us, the bread and butter I think I would say of AdEvent is like the ability to share your events with your customers and get it on their calendars, because there's so many people I don't know about you guys, like we.
Speaker 2:I've been in the events we're holding the past previous jobs where I've been doing webinars or I've been doing in person events at conferences and so many people register and they just don't show up. There's so much attrition in events and it's so frustrating. I know anybody that's thrown an event feels that and so what we help with is actually getting it on people's calendars, because people really tend to drop off if it's not on their calendar. I know, like I live and breathe by my calendar. So we have the technology essentially gives you a little button where you can just click Add to Calendar and it's going to just take all of the work for your user out of it. And then, in addition to that, we also offer things like subscription calendars, where I can say I want to subscribe to your whole calendar of events, and it's a new event, it just pops onto my calendar Magic.
Speaker 1:It's beautiful. Yeah, it's not in my calendar. It's not happening right.
Speaker 2:A thousand percent, Like I. Just we are so busy, Everybody, myself included, and it's. If it's not in the calendar, it's not happening. Especially I would lose my head if it wasn't attached to me, Right?
Speaker 1:So it really needs to be in there, and so we're going to talk a little bit about some use cases, but I want to tell you guys how I actually discovered this software, because that's what happens so often Maybe I'm participating in something and I see, or I go through a good experience and then I start hacking it like backwards Okay, how did they do that? So for me, adevent came up in kind of my world a couple of times. One I had registered Shocker for a five-day business workshop, and so after registration I was invited to join a Facebook group and then they encouraged us to click this button to add all of the workshop, all the live elements of the workshop, to our calendars. And I was like, okay, yes, please. So I clicked it and I noticed that it was through AdEvent, but it put it on my calendar all five days too. So it wasn't just oh, I'm downloading this one event and it's putting it on my calendar. So it was such a good experience.
Speaker 1:I knew I wasn't going to miss those live events, the live virtual events, because I had paid for it. It was the first time that I saw it and then the second time. I'm an affiliate for a lot of other programs and one of the programs I was being an affiliate for. She had a whole bunch of events just for the affiliates and it also shared, like when the cart was going to open, when the cart was going to close, when different things were going to drop, and so it automatically put everything I needed to know on my calendar. It was so easy. The point is right here.
Speaker 1:It was so seamless, it was so easy. So as I started to think about it, I'm like, oh my gosh, this could be used in so many different ways for a subscription box. So why don't we just talk through a couple of use cases so that our listeners can wrap their head around how this might work for them?
Speaker 2:Yeah, absolutely, and I think the first two that you've even mentioned are perfect examples. We see a ton of people that are doing coachings or workshops or things like that, doing these subscription calendars so that all of the events just land on your calendar without needing to migrate that over, especially if you're paying for something. I mean people really like, if they're paying for that, they're totally invested in it and so they want to make sure that they're not missing it and they want to make sure, especially if they're in a different times on that, they're not converting it wrong. Like, how many times I put them in my calendar? So, yeah, so we see a ton of coaches using us for things like that.
Speaker 2:Another thing that you mentioned, right, virtual events. So typically, when we talk about subscription boxes to like, I'm sure that you, the listeners, probably have a wide range of things in their boxes. So great to keep it generic, but I mean, there really are so many things that you could do. So, say, for example, you have a monthly webinar to showcase the things in your boxes, and so you can do like an unboxing together where everybody could hop on to do it together.
Speaker 1:I like that.
Speaker 2:So fun, right? And or if it's like a cooking one, you could provide recipes and tips for using those ingredients on your webinar or your event or I don't know why I must be hungry because I'm in food space right now. Or if you're a Celia like, you could bring on a nutritionist, who's somebody who's relevant to your box subscription all things that you're able to Implant and engage with your customers who are using your box. If it's in a specific niche, wish you know usually it and doing like virtual meet and greets, you can do stuff with founders or your employees or featured Brands and a box, etc. So that's the first thing that I'd say. It's just those virtual events.
Speaker 1:Yeah, there's, my mind is going in a million places right now. I just like thinking of some of the students that I've worked with along the way and my the box that I used to run. We used to bring a guest expert in, and they still do Carol, who now runs sparkle hustle growth. She brings in a guest expert every month to teach something on business because it's a business box, and so that would be great boxes that include books. What if you include a book? Have a meet and greet with the author.
Speaker 2:Oh my gosh, yes, a meet and greet. Or you could do even like a virtual book club, since everybody's gotten the book around the same time. I don't know if I do that in your community is right now as it stands, if there are books in it, but but yeah, I mean I know whenever I read something I want to discuss it with somebody else who's also read it. So the virtual book or whatever it is in that business box that's being provided that you can create another touch point around is so impactful. Yeah, and then.
Speaker 2:Yeah, so that's just virtual events and that's you could do. That is a singular add to calendar if it's just one-off events. Or you could do the subscription which, like I said, allows you to add new events and it'll just pop up in there in that calendar for them. Yeah, and there's not any like ongoing guesswork. And and for these things, like these events or whatever it is that you're adding to the calendar, we have an easy add to calendar link so you can put it in your marketing emails, you can put it on your Community pages. Work wherever your customers are living and engaging with you.
Speaker 1:I love it. I love it so much. Okay, how else do you think we could use this?
Speaker 2:Yes, okay, so the other one I don't know if you have done this before, but recently I've gone down the rabbit hole of entering giveaways. I don't know, yes, who I think I am, but I know that subscription boxes also do you giveaways. I've been in a bit and may feeds and and, honestly, who doesn't love a giveaway? So one of the other ways that I've been thinking about and seeing and it's a funny because I actually, similar to you, was a user of this where I was registering for a giveaway, I don't know, it was like a HTV or somebody was doing something where I was like, yes, I'm gonna win the house, it's my year and so, essentially, I know a lot of giveaways will send daily reminder emails.
Speaker 2:You could also do a daily calendar Invitation so you can have that added to your calendar on a daily basis, right? So it's a reminder Don't forget to enter the giveaway for x subscription box, right? It's also, again, I mean, people check their calendars, like at least six times a day, so it's another touch point where they're thinking about you, they're keeping your brand in your box top of mind and and that's just. I mean, I'm sure, like every touch point and every experience that you can do is just so valuable for your customer. So, yeah, I don't know if you've, on the flip side of it, seen giveaways that do stuff like that where they've got the Okay, remind me to enter every day. Add this to my calendar button.
Speaker 1:Yeah well, and I think about a lot of giveaways or like grant programs or Scholarship programs I say you have to be present to win and so if you have that reminder on your calendar, oh, I have to be at that virtual event. They're going to announce the winner and I have to be there to claim my prize. Yeah, of course. So I can see how you could use it not just to promote it but also to kind of get that the excitement at the very end where you have an audience. Actually, you've attracted that audience, you've scheduled them to be there for when you announce the winner.
Speaker 2:Yeah, that's brilliant too, like you can combine that virtual event with your giveaway and and it's like Now they're excited to be there if they weren't already, but which I'm sure they were, of course, yes. And then it's funny because so you mentioned the affiliate program that you are working with, where they had the calendar events. It's not obviously exactly the same, but it's. It's pretty similar to what I was thinking around loyalty events.
Speaker 2:Where you can have exclusive loyalty events, where it's specific events that are Obviously just for people who have been with your box for X amount of years, or, yeah, if you've got some gamification, oh they, they completed this step, so they now get to be in the loyalty group, so you could have a separate calendar of events for them.
Speaker 2:Just to encourage that, of course, like retention and reduce your churn, and and I mean, as we all know, like getting new customers is so much more expensive than retaining your current customer base it's so valuable to to focus on your loyal customers, right, and so that that was another one and then the other one that I'm not sure if you've done this in your subscription box Before, or in your prayer one, rather, or with the people that you're working with that reminder.
Speaker 2:So I know myself Similarly, like I've been a subscription box subscriber in the past and I've moved or I have had my credit card expired and replaced or Whatever it might be. I will absolutely forget to update that stuff again, because it's just on autopilot, right, it's going in the back, I don't have to think about it, it just magically comes to me like a little treat every month or every quarter or however. Right, it's lovely. But so on the flip side of that, if I've moved which I have moved quite a bit or if my car is expired or what have you, it would be totally helpful to put that on your calendar. Say, if it's unique to the subscriber, you can of course do that, or if it's okay, everybody is on the same cycle for a ship, the shipping day Yay, yeah, like calendar.
Speaker 2:I'm up the excitement. Okay, now I know it's coming, I can keep an eye in the mail, or I'm yeah, that again with other things that you're doing. But yeah, I know, for me it's okay, right before the final cutoff date, for me to update my payment method or update me shipping address, or even, yeah, it's shipment day, like we're so excited. Keep an eye. Or, if you are doing, we're going to tell you a sneak peek into what's in the box.
Speaker 2:Ooh I like that yeah, this is where you can check that out, or this is if you want to pop on. We're doing a live or whatever. So, yeah, those other reminders of things that maybe aren't necessarily just an event or just a giveaway or just like a loyalty thing, it's also okay logistically. How can we make this easier for you so that you're not forgetting or you don't have to contact customer support, right, Like, how can I take a step out of the way? I like that you were at the 20 friction point.
Speaker 1:Yeah, I hadn't really thought about it like that, but you're right, I always looked at my subscription box as a 30-day cycle. There was things that happened like clockwork on the first of the month, on the 15th or the 30th or anywhere in between, and some of that stuff did involve communication with the subscribers, and so we would email them, we would post it in the Facebook group, but how easy would it be if it was just already in their calendar. And you know what I was thinking. As you were talking about loyalty and reminders, it kind of goes with both.
Speaker 1:From time to time we would do special sales that were just for our subscribers and we would call them a membership perk, and so we would have these secret sales and we would promote them for about a week and they would usually be 48 hours. The sale would last for 48 hours. It was for members only, and then sometimes we would open it up to the general public if there was anything left at that point after the members got their first dibs on it, basically, and so, as I'm thinking about what that launch runway to that secret sale would be, we could be dropping information and then also a reminder at 9 am when the cart opens and you can start shopping. We have done so many of those sales and we actually have a workshop for it. It's called our secret sale workshop. We were able to generate thousands of dollars within just a couple hours. But now I can think about if we had something like this reminder on their calendar.
Speaker 2:And also, yeah, I can't tell you how many times I've gotten a text or email or a surprise sale, black shell, and then it sold out. And then before we get there it's sold out and I'm like, ah, damn, like I was so close, I really want to go out or trip whatever it is. So, yeah, to have that on your calendar, be like, ok, it's starting now. Oh, I love that. I'll talk about now 8 am, 9 am or just in all day, whatever it is.
Speaker 1:I feel like bulbs are just going off in my head. Right now, too, I'm feeding off your energy as well, and so think about Black Friday weekend coming up. Your inbox is going to be just like innovating. You are second-largest popular person in the world during that, yeah, and you're going to have to dig through all that clutter or bulk delete If you've already put your deal or whatever your offer is on their calendar and they look at their calendar like I just imagine cutting through the clutter.
Speaker 2:I had not even thought about that. But that's such a good point because there is so much noise during time and I know I used to work in email marketing and I would work for B2C brands and it's just like at exactly 35% on the Lamar's features Boom constantly. But yeah, having it on your calendar would cut that noise out so you can say, okay, I already know that this is the one I care about, it's on my calendar, but I don't have to find the link to that again or I don't have to remember what those specific times and dates were. Right.
Speaker 1:So I have a question about the actual calendar information. If you update your calendar, does it update the end-user's calendar as well? Okay, so great question.
Speaker 2:So it's a complicated answer. The answer is it depends on which format of add to calendar stuff you're using. So a one-off event where you're doing add this specific event to the calendar, that's going to be a one-and-done Okay. If you're using our subscription calendar, which basically is the calendar of events, that is, adding all of those at once and then any time you add a new event, it's essentially when you go into your own calendar say, it's Google Calendar, you've got your calendar and then you have a separate section for other calendar. That's where that calendar lives. Okay, that will update with anything that you change or add in the description. So if you do need to change the dates or the times, that is such a lifesaver for anybody.
Speaker 1:Yeah, I've done that before, right? Yes, let me tell you a quick story. This was when I was running Sparkle Hustle Grow Box. Yes, we had a big Black Friday weekend email marketing campaign scheduled and phrase yourself. We got locked out of MailChimp that weekend. I didn't butt chills, I know. Nothing went out and we couldn't even log in. We had built the email sequence, but we hadn't yet triggered it, and so we couldn't even get into email our customers. Long story short, the next week we told them the story. We're like you guys well, we would happen your business owners, you'll get it too. And so we relaunched the deal afterwards. But so many people had already spent their money on other things by then. I'm just imagining had we been in their calendar, we could have just updated it. Yes, Absolutely.
Speaker 2:You would have been able to cut that whole communication nightmare in half because it would have been on their calendar. Yeah, that, first of all. That is truly a nightmare. I cannot express how stressed that thought just made me. But no, yeah, absolutely, that's such a great point. I hadn't even considered that. And four things like that where it's things happen, systems go down Absolutely Like email. Marketing is a. It's a science, but also there are flaws in it. So social media goes down.
Speaker 2:Great Same thing. Yeah, oh, my gosh. Well, and I know because I use. Of course we use Instagram and Facebook, but also I use WhatsApp. I've got a lot of friends that are overseas and suddenly you've gotten in the way of communicating. So, yeah, it's good to have backup systems in place. Yeah, and each. Thankfully, counters are pretty stable for them. I mean not on what rate.
Speaker 1:Right, right. Oh my gosh, this is so fun brainstorming these ideas. Okay, you had a couple other ideas. Let's talk about those, yeah.
Speaker 2:So the, I think the, the other one that I wanted to mention. I don't want to neglect people that are still in the process of starting their box program, right? Huh, so for launching, I think another thing that you could potentially do and I know it kind of comes back to the virtual events, but I think just another use case around that rate is doing it for launching. So people that either signed up to say I want to be notified about this or when you're doing that collection, right, so you can put this is the launch date or on their counter again, reminders, or you can organize like a virtual launch event, love that. Organize another virtual thing where you're getting Q and A or maybe hey, like we're, and I don't know, I know this is people do this a lot on social media. We're going to do a poll which do we prefer? Right?
Speaker 1:Yes.
Speaker 2:Hey, we're going to have a quick virtual event where everybody can like toss in some ideas, their preference on stuff. If you're still building out what this subscription box is going to look like, there's a lot of pre-launch events and engagement that you can do, and then those customers are going to be so excited about it so they feel like they've been really involved since the beginning. I think that is just like such a great way, of course, like getting involved in the beginning and being used this technology for that.
Speaker 1:I love that and it makes me want to do a whole podcast episode about unique launching ideas, like something like that I remember in a previous podcast I did. I created a launch team and they I called them my pod squad and I sent out give away. I like I sent out items when they did certain things and they were just my hype squad so that when we launched it wasn't launching to crickets and I talk about that all the time with subscription boxes too. So when you're launching your box, you need to create that email list. Nurturing the email list is really important and this would be a way to do that by creating these virtual events and getting it right in on their calendar through AdEvent.
Speaker 2:Yes, well, and that's just the thing too, as somebody who my five year refer to this was doing all email marketing. Yeah, like you want to make sure that sure you're collecting that email, but it doesn't stop there. You need to have that continued engagement and building those milestone moments, that aha moment that I'm loyal to this brand now or whatever it might be, and so yeah, there's a lot of work that you can do even before official launch, that you can stay top of mind and use those emails and create that engagement from the get go.
Speaker 1:Yeah. So let's recap real quick. We've talked about a bunch of different ways you could use AdEvent with your subscription box. We've talked about virtual events, giveaways, increasing loyalty by doing like members only things and just being on their calendar on the regular basis. If they know they're missing out on those things, if they're no longer a subscriber, maybe it'll even bring them back. We talked about giveaways, we talked about loyalty, we talked about reminders and launching. So there are so many different ways to use this software. So I know that AdEvent wasn't built for subscription boxes, but man, what a great little marriage it could be.
Speaker 2:Absolutely yeah, and it's funny because I really I think there's just so many opportunities here and these are just we're just again, we're just scratching the surface, right, yeah, and I think there's just so much room for you to create that engagement and, like you said, it's so important to have that engagement and we've seen even, of course, different industries, like coaching. I know I've worked with some coaches that have spoken to this and they're saying, like we've had a 300% subscriber increase since, or like their lifetime value is so much longer because they're engaged. The very last thing that I wanted to mention to was embeddable calendars. So I don't know if some of the boxes have different communities, have membership portals. We've talked a lot about sharing links, sharing emails, having the button on your website or wherever that point of action is happening. We also have embeddable calendars.
Speaker 2:So, as we talked about, like those subscription calendars where it's like a multitude of events, or we talk about workshops, where it's a five day workshop, If you've got a website that you're using, if you've got a community portal that you're using, you can also embed that calendar into those portals so people can also see. Okay, these are all of the upcoming events visually and if I wanna add that one, I can add that one. Or if I wanna subscribe to the whole calendar, I can subscribe to the whole calendar. So just another way again. For me it's just as many touch points as we can get right and as easy as we can make it for our customer and as visually pleasing. It's all about the customer experience and driving that.
Speaker 1:Yeah, I think, something that comes to mind just immediately. I have an amazing subscription box bootcamp student named her name's Katie, and she runs Year Cheer and it's a box of festive items for you and your kids, but it's not monthly, it's not quarterly, but it's got its own kind of calendar. That's not super intuitive because it's based around holidays, and so I can imagine how much it would help her with her customer service to just be like okay, you've subscribed, here's your calendar, so you know when things are gonna ship.
Speaker 2:Yes, yeah, absolutely, you could definitely do that. And with the embeddables you have the option to do a list of your upcoming ones, so it doesn't have a calendar view, or you can do the calendar view, a weekly calendar view, a monthly calendar view again, or that list. So, yeah, for something like that, you could definitely do it where you're showing the list, so that you can say and see okay, this is when the next ones are going out, or these are dates that are important. So, yeah, that's the stuff. I hadn't even thought about that because, yeah, that's such a good point.
Speaker 1:Oh, this has been so much fun and I know that our listeners probably are feeding off of our energy and they're thinking about okay, what could I put on my calendar? Where can they see some demos of this and where can they follow you guys online?
Speaker 2:Yeah, that's a great question. So we are again. It's add event, as if you're adding the event. It's one word, so I know that sometimes gets a little bit confusing for people, but our website is just add eventcom and on there we have a free hobby account. So that's always gonna be free, which is great. I love that we have that so people can test it out before they do it, and if you're only doing five events a month, you actually you're totally fine there. It's really got some good flexible usage there. So you can find us on our website. Of course, we are also on LinkedIn at add event, and then on Instagram our handle is at add event, underscore Inc. And then we also have, of course, on Twitter or X, whatever, we don't know what we're calling it now.
Speaker 2:That's gonna be add event underscore Inc. And then, lastly, we have a bunch of videos on YouTube which I personally love because I, of course, follow along and visual AC stuff. If you're looking to integrate with some of the other apps like HubSpot or whatever it is, you can absolutely see my face there. Unfortunately, I apologize if you aren't tired of my voice. Yeah, so we're on there, but we have a lot of onboarding videos that you can watch there and demos and stuff, or you can, of course, follow us on Facebook.
Speaker 1:I'll have all those links in the show notes, so if you're listening and you want to check it out, you'll have all the links that you need. I don't know anyone else in the subscription box world kind of talking about this software right now, and so I'm so grateful that you came on to the podcast today and told us all about it. I'm excited about the opportunities and I'm already trying to think about okay, how can I teach my students to use this as a part of their launch? This is so great.
Speaker 2:Thank you so much for having me. Honestly, it's been like such a delight to come up with these new use cases that make perfect sense that I hadn't really thought too much about the subscription box industry before, but it really does feel like such a natural pairing which an easy way to stand out from the crowd, and I mean it's such a crowded space, right. So I agree.
Speaker 1:Yeah, and for you listeners wondering like how this even came about, just know that I saw the use of it by some of my mentors and colleagues and then I just reached out to Marissa. It was a cold email. I said I love the software and I think this could be great for subscription boxes. So if you're ever thinking about, okay, I want to collab with someone or I want to learn more about something like these, outreaches still work. So don't be afraid to reach out. I know that's part of what we talk about a lot in launching any type of business, but particularly subscription box businesses, is building relationships and reaching out and stuff. So I just want the listeners to know that I practice what I preach too and look at the things that come out of it. I mean, now we've got this great podcast episode, we've got this great software that has amazing use cases in the subscription box world.
Speaker 2:So that's yeah. And on the club side of it, I was. I mean, honestly, I was so excited to see your email because I think it's so fun to see how people are using us and to learn that too. So, to your point, don't be afraid, it's such a great experience and, worst case scenario, you end up learning a little bit, you know.
Speaker 1:Right, right. Well, let's wrap it up. This has been so fun. There's going to be all kinds of information in the show notes if you're looking for those links. Marissa, thank you again for joining me today. Everybody, thanks for listening. I hope you feel inspired and excited about a new way to bring value to your subscribers and we'll see you in the next episode. Bye, onyd. Converting Bennett to tomorrow's coming soon.